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Pharmaceutical Marketing
Jessica L. Ancho
HCS/539
Monday, November 26, 2012
Thom J. Sloan
Pharmaceutical Marketing Pharmaceutical marketing is a current health care marketing technique, which is in television, the Internet, radio, and other media source. Pharmaceutical marketing is the business of advertising of drugs. There are many marketing techniques that organizations use everywhere, but health care marketing can be slightly different. In this paper, I will describe my opinion on current health care marketing techniques and trends. The second topic is how I feel about current marketing techniques are affecting consumer trends and if there any I will examine how. Last, I will evaluate the positive and negative
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For instance, the Internet is a reason that consumers have adjusted to trends. In some cases like the journals there are still a trend that has been around for years and is still going strong even after the evolve of Internet. I also think that it can be reverse consumers are changing the way marketing techniques are evolve. I health care many people would do what doctors say, but know patient have a say in health care, and this has changed the way doctors manage the practice, which can in some ways affect pharmaceutical marketing. No matter what trends and techniques pharmaceutical use to market their products they have increased profits for years, and they are still increasing so methods are well balance.
Positive and Negative Impact The Internet is a way to advertise because time is everything and physicians do not have time because the increase in demand; so it is convent for pharmaceutical manufactures. The negative aspect is the loss of one-on-one conversation or presentation, which are a big positive aspect. Free samples are a positive way to advertise drugs and allow doctors to try them with patients before they purchase in bundles. Journals are a positive insight and still growing even after the adaption of technology trends, which is a positive approach it is still good to know people, especially physicians take the time to read and find more information. Workers show a positive and negative approach to marketing techniques
Direct to consumer advertising is a potentially powerful source of consumer health information. It is used to promote its prescription products directly to patients. Currently it’s only permitted in the US and New Zealand. Regulatory agencies in other countries have not allowed it due to concerns regarding the impact on public health.
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1. Visits from pharmaceutical representatives – the representatives give the doctors gift and take them out to eat, to con them into allowing the pharmaceutical to build their websites or provide free web pads, which are used to compile patient information and medical history to save doctors on transcription cost. This allows the pharmaceutical's to get their hands on patients data “(last
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