THE SWOT ANALYSIS OF
TOURISM DEVELOPMENT IN BANGLADESH
[pic]
Based on a Study of
MARKETING MANAGEMENT
TERM PAPER ON
THE SWOT ANALYSIS OF
TOURISM DEVELOPMENT IN BANGLADESH
|SUBMITTED TO |
|MD. ABDULLAH |
|Assistant Professor |
|Department of Marketing |
|Comilla University |
…show more content…
Finally, I want to thank my parents and my friends whose influence and inspiration has enabled me to complete this report. At last I shall be grateful to those persons who read this report and who shall get benefit from this report at present and in future.
|CONTENTS |
• What is Swot Analysis………………………………………..….………..…….06 • Tourism in Bangladesh……………………….………….……….……….…….07 • SWOT Analysis of Tourism Development in Bangladesh…………08 • Strengths of Tourism Development in Bangladesh…………………08 • Weaknesses of Tourism Development in Bangladesh…………….09 • Opportunities of Tourism Development in Bangladesh………….10 • Threats of Tourism Development in Bangladesh…………........10 • Outcomes of the SWOT Analysis…………………………………………….11 • Bibliography…………………………………………………………………………….12
What is SWOT Analysis?__________________
SOWT Analysis is the technique through which managers create a well planned overview of the organization’s total strategic situation.
The SWOT analysis comprises of the Organization’s internal strength and weakness and external opportunities and threats. SWOT analysis gives an organization an insight of what they can do in future and how they can compete with their existing
“A SWOT Analysis is the most used tool for audit and analysis of the overall strategic position of the business and its environment. Its principal purpose is to identify the strategies that will create a firm-specific business model. The plan aligns the organization’s resources and capabilities to the requirements of the environment in which the firm operates. The analysis is to evaluate any potential and limitations and the probable/likely opportunities and threats from the external environment. The results provide the positive and negative factors inside and outside the firm that affect the success.” A SWOT analysis is conducted to determine the strengths, weaknesses, opportunities, and potential threats to the organization. ("SWOT
SWOT refers to the Strengths and Weaknesses of an internal factor of a firm and the Opportunities and Threats of an external environment facing the firm. SWOT analysis is a technique widely used by managers to provide strategic overview of the company. The best approach and most effective technique to SWOT is maximizing the company strengths and opportunities and minimizing weaknesses and threats. When this assumption is applied accurately, the outcome of the company can be a very powerful and successful.
This analysis paper will explain if Dr. DoRight of Universal Human Care Hospital can manage when he discovers that patients inside the hospital are dying as a results of a extent of illegal practices by doctors, nurses and careless supervision of oversight on their be half. Also question the rights of staff to health and safety within the work place and address the duty of loyalty, and conflicts of interest between internal and external
A SWOT analysis guides you to identify your organization’s strengths and weaknesses (S-W), as well as broader opportunities and threats (O-T). Developing a fuller awareness of the situation helps with both strategic planning and decision-making. “It is an analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. SWOT is a tool to help evaluate your strengths, weaknesses, opportunities, and threats associated with a specific opportunity of interest, such as a job, Completing a SWOT Analysis will help you focus your job search.
Swot analysis is a planned procedure used by an organization in developing strategic plan for goal and mission accomplishment as well as marketing plan. Swot analysis comprises of scrutinizing an organizations strength, weakness, opportunities and treats in its business environments. Swot analysis explores two types of environments. The first is the internal environments and the second is the external environment. The internal environments emphasizes on the strength and weakness of the business and the external focuses on the opportunities and threats. Swot analysis helps an organization to ask question like what makes as strong as an organization or what makes an organization weak. The opportunities that are available in the market
Smashburger is a rapidly expanding burger restaurant concept; they have announced a summary of its 2011 accomplishments and their marketing and expansion plans for 2012. Opening their first location in 2007 and growing rapidly ever since, now in 2011 Smashburger had yet another successful year of growth and consumer acceptance. Smashburger is quickly gaining national recognition for its juicy handmade burgers that are smashed fresh and served delicious, along with its localized recipes that celebrate regional taste profiles in
A SWOT analysis is a tool used to identify the strengths, weaknesses, opportunities and threats of an organization. A SWOT model measures what an organization can or cannot do as well as the possible opportunities and threats. This is done by taking data from the organization’s environment, analyzing the information and separating it into the internal (strengths and weaknesses) and external (opportunities and threats). When this is completed the analysis can create a plan for the organization to achieve its goals, and identify what difficulties must be overcome to attain
According to Nicole Fallon of the Business News Daily, a SWOT analysis is an analytical framework that can help any company face its greatest challenges and find its most promising new markets, by identifying the organization’s strengths, weaknesses, opportunities and threats (2017). It allows for an extensive evaluation of the company’s internal and external resources as well as current and future threats that the company may face. This process can be a great asset in determining and exploring new initiatives, as it helps to identify areas of improvement within the organization while helping with the facilitation and implementation of new business policies. This process is crucial in refreshing the strategies and tactics of any
SWOT analysis involves identifying business’s strengths and weaknesses, and examining the opportunities and threats which may affect the business. SWOT analysis aims to identify the key internal and external factors seen as important to achieving an objective.
SWOT analysis basically entails identifying and outlining the organization’s strong attributes that are helpful to achieving the objectives(strengths); weak attributes of the organization that are harmful to achieving its objectives (weaknesses); external opportune conditions that are helpful to achieving the organization’s objectives (Opportunities); external conditions that are harmful to achieving the organizations objectives(threats). Basically the organization identifies and strategizes on how to use each strength, stop each weakness, exploit each opportunity and defend itself against each threat in order to maximally achieve their objectives.
SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats revolving around a corporation. This analysis involves determining the objective of the corporation and identifying the internal and external environmental factors that are expected to benefit or burden the achievement of company objectives. After the business identifies that objective a SWOT analysis is performed to examine the strengths and weaknesses(Internal factors) and then considers the opportunities posed by business conditions(external factors) By identifying the company strengths, a company will be better able to think of strategies that will take advantage of new opportunities. Identifying current weaknesses and the threats, a company will be able to identify changes needed to be made to improve and protect its current operations.
SWOT analysis is a useful tool for understanding and decision-making for all sorts of situations in business and organization. SWOT analysis can be classified into internal and external factors affecting a company. The Strengths and Weaknesses of the SWOT analysis represent the internal factors that influence the viability of the company. While the Opportunities and Threats, on the other hand, are the external factors that may affect the company's performances. A SWOT analysis provides more understanding of the organization in relation to its internal and external environment so that manager can formulate better strategy in pursuit of its mission.