Marketing Communications: Ability to Change Awareness, Opinions and Attitudes

Pearce, John A. , & Robinson, Richard B. . (2009). Strategic management. formulation, implementation, and control. United States: McGraw-Hill.

Corporate Communication ensures a communication strategy with an organization’s stakeholders, suppliers, customers and employees. It is a strategy framework that helps an organization build a better understanding and repute with people whose attitudes and actions hold influence the success of their business. This strategy identifies each of the aforementioned groups and describes the required approaches. In regards to the customers, one needs to project an image that the company will cater to the needs of the customers with quality products and subpar service. Excellent managerial services and good

Persuading the customers: - advertisements attracts the customers to buy the products and services of an organisation.

Culture can be seen through many variations of media, one being a country’s newspaper. The Madagascar Tribune exemplifies one of their core values being health. Unfortunately stated in the Madagascar Tribune, some paramedicals in rural areas are threatening to leave due to the affects the job has on their personal life. This would leave some without emergency health care. Other core values include political views and economy stability. These values can be seen in stories about mining, political leaders and export goods. America’s core values do include politics and the economy, but they are not the only two.

Marketing works behind the scenes to execute a great marketing message. Marketing is also reasonable for the business website, social media platforms and events. Marketing is the heart of any business. Without communication with consumers, the consumer will likely go to the competitor. Consumers expect to hear a response within 60 minutes on social media if they are upset with the product or service. Problem solving skills when responding to these messages is essential to keep the consumer happy. It is the marketing/media specialist individual responsibility to reach out to the consumer, adapt, find a solution, and resolve it. In both areas, it is important to have ambition to have the desire to want to do this for the consumers as well as time and passion to keep the company name in good standing. As people review companies on every kind of website from trip advisor to Facebook, it is very important to care about the

Marketing Communication is an organizational function and a set of process for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders (Maignan, 2005). Marketing communication is all about delivering the benefits of the products to the customers in order to generate sales and profits. In Business, total marketing communication programme is called ‘Communication/Promotional Mix’

Communication in marketing channels can serve as the process by which influential information is conveyed, shared decision making is encouraged, programs are created, power is put into effect and commitment and loyalty are built. Communication is the bond that holds together channels of distribution. Marketing communication builds awareness of a business, its products and the business’s position through customer interaction materials such as brochures, press releases, web sites and other forms of direct, indirect and interactive marketing. Marketing communication represents the “voice” of the brand and is one way to establish a dialogue and build relationships with consumers (Kotler & Keller, 2007, p. 279). Altadena Computer Company must have an in-depth understanding of the company’s target audience and the process of buying, selling, and communicating to customers.

Catherine the Great, also known as Catherine II, born Princess Sophie of Anhalt-Zerbst, seized the throne in 1762. When Russia was an absolute monarchy that was placed at the despotic end of the spectrum which extended through the Prussia to the France and only abstained in 1796 upon her death. Catherine was known as a 'Cultural Minerva', according to one of Catherines early biographers, Alexander Briickner, “She liked to be called Minerva. ... She greatly needed to be praised all the time. ... The thought of failure was most difficult for her." It was from this that she erected the Hermitage in 1764, also in this year she became the the founder and patron of the Russian Academy of Arts. Each of these both show her to be a woman of great pride, and authority, if it was not for her 'personal vanity' she would not have aimed for these titles. Though this may seem overtly pessimistic Catherine lost interest quickly in the Academy of Arts after she became its patron. Falconet, a contemporary writer, criticized the Russian Minerva for neglecting the institution founded under her auspices. Though she did neglect the Academy of Arts due to her vanity, she was a true collector of antiquities, as the Hermitage was her personal gallery to demonstrate her wealth. It was the Hermitage which imbued power throughout Russia, the museum was what Foucault would call the perfect "other" place, or "heterotopia," "a kind of effectively enacted utopia in which the real sites, all the other real sites that can be found within the culture, are simultaneously represented, contested, and inverted.' Other academics such as Karen Dovey, refers to different forms of power; 'power over' and the 'power under.' Catherine uses the 'power over' as it is the power over one agent (or group) over another, the power to ensure compliance over the other one's will. This is how Catherine ran her authoritarian state. Dovey, also speaks about ways in which the 'power over' can be implemented; such as seduction, authority, or domination, which Catherine was guilty of employing all of those tactics, many of them were just using the Hermitage to intimidate the society by showing her grandeur.

There should be regular meetings and updates to the customer service team regarding any changes to product or product promotion. Staff should also be aware of any changes to the systems and procedures to ensure they line up with promotional

Being able to effectively communicate with people is a necessity for any business. In a position of sales, communication takes on an even greater importance because there is a constant interaction with other people that takes place where a salesman must be able to present the fact and persuade people to buy into whatever they are selling.

Brand preferences and customer loyalty: the process of establishing brand recognition and building customer loyalty are slow and costly.

A customer must engage with the customers to build a successful career. This is important because it results with a happy customer, after making a sale, a salesperson must rely on communication skills; which involves communicating by talking and listening to answers, and paying attention to that they might express, through their behavior

4. Communication----communicaion becomes promotion of the 4Ps. Enterprises should be actively and effectively with customers through two-way communication, the establishment of customer relationship based on common interests. This is no longer enterprise one-way promotion and persuade customers, but the communication between the two sides can be found in the same time to achieve their goals thoroughfare.

The ability to communicate is one of the key factors to have a successful business. You could offer an excellent product or service, but if you’re unable to promote your services and communicate effectively with clients and co-workers the potential for growth is limited. The principle areas of communication are: Purpose, Style and listening.

Consumers have wants and needs, and the most popular way to get those products known to consumers is advertising. Advertising provides the consumers with important information about the products and or services. Plus, how would the consumers know about things if they were not advertised in a particular way. Advertisements educate the consumers about the positive and negative effect of a product. For example, a medical, commercial may across your television or you may even see an ad about it in a magazine, throughout that ad the marketer will explain to you the good that