Marketing Case Study - Cisco

Phase 3 - secure the PCI networks at the core switch and firewall using NIST SP 800-41: Guidelines on Firewalls and Firewall Policy;

When John Chambers assumed the CEO position, he outlined some very specific objectives for Cisco’s future success. His plans included creating a one-stop shop for business networks by creating a comprehensive product line, to make acquisitions an efficient business process, to create industry-wide software standards for networking, and to choose the right strategic partners. All of these efforts would change the way companies and industries operated by creating an infrastructure of networked voice, data and video.

Customer self- service: Cisco always treat their customers as the cornerstone of their business. Cisco website was the centerpiece of this strategy as cisco.com was an credible, encyclopedic , web based resource for the information and applications. cisco.com has been the customer’s destination to get answers for their questions, to find assistance to network problems, and to receive responsive, 24/7 customer service. In addition, in order to go globally, Cisco translated its website to 17 different languages for its international customers in nearly 68 countries. A statistical proof for the success that customer self - service achieved is that over than 80% of the company

This paper provides a brief resource and capability analysis for CenturyLink, Inc. (CTL). The first section provides a brief description and overview of CTL. The next section provides the current CTL financial overview amongst leading competitors and internal factors influencing the telecommunication industry. The third section provides an overview of the perceived strengths and weaknesses of CTL relative to industry competitors. The final section synthesizes data to assess CTL’s strengths and vulnerabilities within the telecommunication industry.

Cisco 's efforts to restructure have created many challenges for this team. Upon analysis, we have concluded that the decision to reorganize in order to keep Cisco relevant in the evolving technology market is the correct one. The company needed to adapt in order to maintain their strong reputation in the industry. They have gone

From incorporation in 1984 until around 2004, Cisco monopolized the industry of commercial routers and networking products. However, competition from rising giants like Juniper Networks Inc. (JNPR), Nortel Networks Corp (NT) and to some extent also Alcatel-Lucent (ALU) has given Cisco growing competition. Cisco is now in a position where competition drives its operating practices and inspires constant improvements in areas such as customer service and sales/marketing in order to maintain its market leadership. Though Cisco has lost market share to rising competitors, overall outlook remains good with new product lines set for production.

Cisco Systems is a global market leader and innovator of computer communications and networking solutions. Established in the 1980’s, the company rapidly developed into the world’s greatest manufacturer of internet routers and was/is a foremost provider of commercial communication network devices. The aim of this case study report is to create an understanding of Cisco’s historical international business activities as well as explore their recent and current developments in international business management. The ‘Recent Development’ section details both Cisco’s main strategy of Acquisitions and how the company has operated under and coped with new management.

Since it was critical to Cisco’s strategic commitment of advancing, the company had to pick the best option to implement quickly. The two alternatives were know as: create knowledge and expand the community. With key decision criteria , this report carefully examines both of the options that can quickly be implemented and yet help Cisco integrate into IoE era.

Cisco System becomes a $12 billion high-technology company with over 47,000 employees in not less than 54 countries of the world due to its strategic management policies and practices among which is diverse

|全解決方案 | |2004 |Cisco CRS-1 core router 榮獲金氏世界紀錄史上最大資料吞吐量的路由器 | |2004 |Cisco CallManager System榮獲Miercom 2004 IP PBX回顧之總體最佳表現獎（overall winner） | |2003 |Cisco MDS 9509榮獲Storage Magazine最佳儲存產品網路設備金牌獎（Networking Equipment Gold Award） | |2003 |Cisco Wireless IP Phone 7920榮獲通訊新聞編輯票選獎（Communications News Editors' Choice Award） | |2003 |Cisco Catalyst 3750榮獲VAR Business之技術創新者獎（Tech Innovators Award）。 | |2003 |MIS Best Choice票選第一名，“L3/L4交換器及頻寬管理器、虛擬私有網路VPN”等10項產品拔得頭籌 | |2003 |美國Network Magazine評比，Cisco Catalyst 6500系列交換器獲選年度風雲產品獎項 | • 在台重要技術合作計劃 |專案名稱

Facing the China’s Telecom Equipment industry double-digit grow and becoming the largest telecom market in the world, all leading firms in each subsectors of Global telecom equipment take this opportunity to invest in china. Huawei, a Chinese challenge, was starting its challenge to Cisco insurmountable leadership position in international telecom equipment industry.

We have selected Huawei Technologies Company Limited for our MIS project. We selected Huawei Technologies Company Limited because this is a Chinese company .At first we selected Citycell (Telecom Operator), but when we visited City cell we learnt that City-cell is now using Huawei product, and Huawei is a Chinese company. We know about the quality of Chinese product. Most of the Chinese product can not make people happy or satisfied. But we found that Huawei now is one of the top positions in the world. This inspired us about the Huawei.

The nature of the market structure and demand of Cisco Systems is its business market which contains fewer but larger companies. For Cisco Systems, this implies that even though they have fewer clients than other companies, they still have a good and profitable relationship with their clients. For the customers of Cisco Systems, this implies that they will receive better and faster service and products because they don’t have to compete for the attention and service of Cisco Systems.

However, despite the investment enthusiasm surrounding exponential growth rates, there are still huge challenges in doing business in China: Overregulation, fragmentation, a weak transport network, and congestion are holding back the industry. There are many risks for western companies attempting to

On January 23, 2003, the world’s leading computer networking equipment maker Cisco Systems, headquartered in San Jose California, filed a lawsuit against China-based Huawei Technologies and its United States subsidiaries Huawei America and FutureWei Technologies. In the lawsuit, Cisco alleged that Huawei stole intellectual property by copying its Internet Operating System (IOS) software and its copyrighted user manuals. Cisco also claimed that Huawei infringed on its patents. After numerous failed attempts to resolve these complaints directly with Huawei, which included a cease and desist letter to one of Huawei’s United Kingdom distributors, Cisco decided that a lawsuit was necessary to