Market-Based Strategies in Global Tv: Exciting Opportunities in a Fast-Expanding Market

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Differentiation strategy is generally reserved for companies with a clear competitive advantage. Companies such as Mercedes and Apple employ this strategy. Differentiation strategy is demonstrated when a company provides value to customers through unique unique features and characteristics of a company's products rather than by the lowest price (Open Learning World 2010).

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The focused low cost strategy purposed to create a price advantage for the company. Usually, a company that use this kind of strategy more focus on a specific market niche, offering products to a narrow market segment instead of a broad one. The company then aims to be the cheapest supplier in the particular niche but not necessarily in the overall market.

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Differentiation, essentially, succeeds by the company adopting a certain strategy or plan that its competitors are unable to follow and that is highly attractive to its clients. This is the best and most profitable sort of differentiation.

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The focus of Mass Markets is gradually shifting towards Niche Markets. Such markets mainly focus on particular products to a much defined audience unlike mass markets. The product is customised and made according to customers’ needs hence the customer is also ready pay for their preferred product.

This strategy comes about when neither the cost leadership nor the differentiation strategy is able to sustain the broader segment focused on. This strategy is then adopted to identify and serve a niche or focus market competitively. An organisation can be either low cost focused or differentiation focused. Apple initially intended on serving the higher end consumers.

There are also some risks for each strategy. Upholding cost leadership can be risky because of the requirement of frequent capital investment to sustain cost advantage, then cost surges narrow price differentials and diminish ability to compete with other’s brand royalty. Differentiation strategy has some threats, such as imitation decreases alleged differentiation, buyers need for differentiation falls. Meanwhile, the risks for focus or niche strategy are the differences in preferred products or services between the strategic market and target as a whole narrows, the cost discrepancy between wide ranged competitors and the focused firms broadens to eradicate the cost advantages of allocating a narrow target or to offset the

Economies of scale:- The producers can also benefit from the application of economies of scale which will lead to reduce in costs prices for consumers as you can easily sell or trade your produced quantity of products .