The Maker’s Story: The New Retail Narrative
By Jay Highland
As retail experience makers, we pay close attention to patterns and trends that influence how consumers interact with brands. Design cues and aesthetic considerations aside, we notice product and merchandise stories that are compelling, surprising, and most importantly, authentic. Consumers today are looking for more contextually rich retail experiences that allow them to learn about where products come from and how they’re made. The new retail narrative is about the “maker’s story” and developing a stronger point of connection with consumers. We like to know where our products originate, and how the brands we love make the stuff we buy. The trend likely began with our food culture, and an ever-growing desire to support real and local products. And this trend has definitively crossed over into classic retail. There’s a bit of old-school mentality here; we are more likely to become brand loyalists and champions of products that truly connect with our lives. And when a passion product becomes a retail destination, the recipe for success is even more likely to succeed. If you’re looking to craft your own Maker’s Story, here are a few brands that tackling the challenge exceptionally well. Follow their examples, and be a maker.
Mast Brothers
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During a time when most specialty shops purchase bulk chocolate from larger corporations, they focused on bringing things back to their origins -- the bean. At their Brooklyn flagship factory, the detailed production is showcased throughout the space. A chalkboard wall describes the bean-to-bar process, while guests can also check out the grinding schedule outlined on the burlap sacks of beans that decorate the space. Workshops, tours, and tastings grant guests exclusive access to the artisanal
It focuses on the craft of premium chocolate making from cocoa beans sourced from manors around the globe. Cooking procedures are innovative. Production line groups use fastidious artisan abilities to make chocolates that
Customers consistently look for a quality product and experience. In the case of non-necessities like luxury confectionaries, Rogers’ Chocolates holds a high place in many customers’ hearts. By creating handmade and wrapped chocolate perfection, Rogers’ Chocolates has made a name for themselves in the indulgence market.
CONSTRUCTED RESPONSE 1. China's one-child policy was one of the worst things that could have happened to the country. The One Child Policy was a policy that left many couples unable to have more than one-child, this policy was introduced because of China's rapidly growing population. So is the one-child policy a good idea? No, the one-child policy was a bad idea because of all the negative social and emotional effects it had on China as a country.
World War I started in 1914, after Archduke Franz Ferdinand and his wife were killed in Sarajevo and continued until 1918. It was a military battle between the Allies (Russia, Romania, France, Italy, British Empire, United States, Serbia, Japan, Belgium, Portugal, Greece and Montenegro) and the Central Powers (Germany, Turkey, Bulgaria and Austria-Hungary). United States was trying to keep a neutral point of view and didn’t enter the war from its beginning but three years later on April 6, 1917. Millions of troops fought during the World War I out of which nine million died and even more got wounded. Even though America was in the war for only a short period of time 116,000 were killed and 204,000 were wounded. As a way of communication during
Sitting in the blind looking out over the water Renee and I patiently await the arrival of shoot time. Looking out at the sky with its thin blue line of light on the horizon as the sun begins to rise into the dark sky still above us. Quiet with anticipation and excitement, we start to hear the sounds of nature waking up all around us. We ready ourselves and load our guns as we hear the distant sounds of the first of many groups of ducks and geese that we hope to see this morning. I look down at my watch and then to Renee the time has come. I raise one of my mallard calls to my lips and taking a deep breath I break the silence of the crisp autumn morning with a sharp cracking cadence. Above me I hear the cadence repeated they are coming in
Nastaran Mohammadi Art 389.01 Dr. Antonia Stamos Fall 2017 Chichén Itzá and Tula The Postclassic period of Mexico is caring different great civilization that happened in different time, different practises but they had many similarities. The Postclassic civilization are the Mayan and the Toltec.
Clare’s Chocolate Cafes has always used good quality cocoa to make their chocolate products. This is, in itself, an amazing marketing product because customers know that while they may be paying a little bit more, the product is worth it. As well, the organization makes a wise customer draw when each hot beverage is served with a high quality chocolate product. The early practice of making chocolate products by hand and providing individual or pre-packaged products, of all sizes, for the customer to select, was
Theo Chocolate was first established in March 2006 by Debra Music and Joe Whinney in the Fremont- neighborhood of Seattle, Washington (theochocolate.com, our story). For Theo, they want to do more than just chocolate. It is about the land, the people, the dedication, and the interconnected relationships that bind all of them together. That is why Joe Whinney- Theo’s founder- first pioneered the supply of organic cocoa beans into the United Strates in 1994. Traveling and working in the tropics of Central America and Africa, Joe fell in love with the land and
Now he's an expert, creating small-batch confections in his "bean-to-bar chocolate workshop" in New York's Catskill Mountains. Graham talked me through why chocolate
I am learning a lot about the victim and creator mindset from the under of the subtitle of Adopting a Creator Mindset in the chapter 2. It was leading myself a deep in my meditation of the flashback what I did do in my previous college of RIT/NTID. I decided to choose the writing about the creator mindset to base on my experience.
Chocolate was previously considered a “delectable symbol of luxury, wealth, and power” (Klein) in the 1500s. Using modern technology, it is now easily produced. While
Stage 1—Bean Cleaning: Current 8 hours/day operation of this stage, SB is capable of cleaning 6,144 kg of beans/day, which would yield 4,547 kg of chocolate nibs that in turn can be transformed into 7,488 kg of Semi-sweet (62%) chocolate/day.
From the standpoint of the original Hershey milk chocolate bar, Milton Hershey is the original creator of developing an efficient chocolate manufacturing process during the late 1800s. Milton Hershey developed a method to produce chocolate that tasted delicious, could be created in bulk, and sold to consumers at competitively affordable price. This process begins with obtaining ingredients used to create a chocolate base. Though Hershey’s main factory is in Pennsylvania, the cacao bean is the main ingredient used that needs to be imported outside of the United States. The cacao beans from cacao trees only thrive in tropical climates. These trees grow in tropical rain forests of Brazil and Indonesia. Once the trees produce a significant amount of cacao beans, Hershey hires farmers to pick the cacao beans off of trees. When
At the young age of __, I would watch my my mom leave and then come home glistening, talking about everything she had learned at Michaels craft store. I decided that I wanted to participate as well and begged my mother to allow me to accompany her. When I first got there I did not know what to expect. Our instructor was teaching us the wonders of fondant and how to maneuver it into different forms. I was so intrigued, how could something so plain and boring be transformed into such beautiful petals, roses, trucks and more. My small hands could not do the same things as my mother. I would see my mother do everything with little to no effort as I practically killed every rose the instructor asked me to make. My hands were not delicate nor kind to the fondant, but instead I would accidentally ruin every petal I attempted making.
The natural environment involves Cocoa beans that are needed by Whittaker’s to produce their chocolate products. Over the next few years, the world is expected to face a chocolate ‘drought’, leading to soaring prices of cocoa beans due to insufficient consumable cocoa to chocolate manufacturers. (Western farm press, 2011)