INTRODUCTION 1522
This report will explore two different organisations and how consumers react to their two marketing communication e.g. M&S’s TV advertising and Primark’s main website. The reasons for choosing these organisations is because they are well-known brands with different key target demographics. Pricing for their products are generally at opposite ends of the scale and both organisations use unique styles for advertising. Furthermore, it will understand both organisation’s psychological approaches to its customers. This is important because it can help businesses gain an understanding of how consumers value their products and how to further increase this in the future. (Butler, 2013). The key message the M&S and Primark advertisers wish to communicate is that both organisations will provide everything consumers need for the perfect Christmas(Schiffman, 2004).
ABOUT MARKS & SPENCERS AND PRIMARK
Marks & Spencers and Primark are two different organisations. Marks & Spencers (M&S) was created in 1884 in Kirkgate Market Leeds and Primark was created in 1969 in Dublin (M&S). M&S are known for their upmarket foods, high quality and great value clothing and home products (M&S, 2012). Appendix 1, shows the M&S Christmas collection. The business has become an international global retailer corporation with 1253 stores over 54 territories (M&S 2013). In March 2014 M&S’s sale was £10.4bn up 4%, operating profit £818m up 4.6% (M&S,2012). Primark are a quick fashion
M&S are one of the UK's leading retailers of clothes, food, home products and financial services. Some 10 million people shop with us each week in over 375
In the statement on mob - mentality by Nina Munteanu, mob - mentality is when one individual takes fear and uses it to their advantage. They are the ones that are responsible for controlling how others act within the mob. People in the mob also become someone other than themselves. It is as if they are temporarily insane, not thinking straight. A mob - mentality is when the people within the mob come up with their on desired form of justice. I agree with Nina, when she says if you allow the mob to happen, you are allowing insanity to occur.
Primark Stores Ltd. Is a value fashion retailer that was founded in 1969 and operates as a subsidiary of Associated British Foods plc. Primark sell a wide variety of product from
What some people think of courage is doing something without having fear. Others see courage as standing up for something that you believe in. Harper Lee takes both of these definitions and use them in her writing. In the novel To Kill a Mockingbird, Harper Lee uses the children, Boo Radley, and Atticus Finch to demonstrate that courage is more than being brave, but also standing up for what you believe in despite the risk and sacrifice.
Primark is one of the leading retail group of Uk. Primark has almost 200 stores across
Primark, which was build up in Ireland, is one of the fast fashion leaders in the UK retail market. The all 181 stores spread over Ireland, Spain, and the UK. The competitive advantage of the group is producing volume clothes and selling them in cheap price. Primark sell different catalogue product, women clothing, men clothing, shoes, accessories, baby clothing, children clothing, underwear, swimwear and nightwear. Nearly cover all variety of the clothing. According to Primark website figure, “Primark Stores Lt is a subsidiary of Associated British Foods. Associated British Foods is a diversified international food, ingredients and retail group with global
Compare the techniques used in two adverts by holiday companies to target their audience and sell their product.
A. Product Description Marks and Spencer Plc (M&S) is a company established in 1884 and has over than 1000 stores worldwide. The type of products that M&S sell are goods,
Marks and Spencer (M&S) is one of the UK’s leading retailers, with over 21 million people visiting its stores each week. M&S offers stylish, high quality, great value clothing and home products, as well as outstanding quality foods, responsibly sourced from around 2,000 suppliers globally. M&S employs over 75,000 people in the UK and abroad having 600 UK stores, plus an expanding international business.
Marks and Spencer Company is one of the biggest retailers in UK, which it has known by providing the finest qualities of goods and services including clothing, home product, foods and groceries. In currently, M&S Company operates 852 UK stores, 480 international stores and e-commerce platform includes approximately 83,069 employees, while M&S Company is one of the UK’s leading market positions in Menswear, Women-wear and Lingerie products (Mark and Spencer 2016.
Primark is a subsidiary company and retail division of Associated British Foods. They started Primark in 1969 at Mary Street, Dublin. It is an Irish fast fashion retailer with more than 250 selling space across Austria, Belgium, Germany, Ireland, the Netherlands, Portugal, Spain and the UK. The company is registered and headquartered in the city of Northern Ireland, Dublin. In Northern Ireland, Primark stores are traded with the name of Penneys. They will always follow this ‘Operated by Primark’ that customers can see on their shopping bags. Primark offers a wide variety and deep assortment of products, stocking everything from home ware to womenswear, menswear, accessories, beauty products and confectionary. The products are
When today's youth commit crimes it is often the taxpayers that have to pay for it. In many cases, when the crimes include damage to property, theft of personal belongings or merchandise the public are required to pay for the damages through taxes and raised prices in stores. When it comes to theft, the public would be required to pay more money in the long run for a product that is often stolen due to the rate of loss on it. When it comes to property damage we, the owners, are responsible for replacing what has been damaged and paying to replace or repair the item from our own pockets, or to place claims using house or automobile insurance, causing our premiums to rise. Youth crime rates seem to have been increasing over the past
Marks and Spencer (M&S) is UK’s largest high street retailer for selling clothes to its consumers. “The 130-year-old business enjoys a
In today’s world marketing has changed tremulously since the early years. Marketing in the 21st century is all about delivering the customer experience (James Allen and Rob Markey). Our future generations that’s going to be part of our marketing, will have more income and less time and more choices due to not understanding of what they are shopping for. They
There are several different ways that marketers get their message across to potential customers(1), each marketing communications tool can have different effects on us. Marketing is intrusive, businesses are constantly trying to push their brands in our faces… we barely process one piece of information before the next one comes shooting our way. The pervasiveness marketing has undoubtedly influenced our mind-set and behaviour… a disposable culture creeps closer to becoming reality. It’s because