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Lowe's Companies, Inc.: Strategic Initiatives

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Although times have changed since Lowe's first opened its doors in 1946, Lowe's values have not: the company remains committed to offering quality home improvement products at the lowest prices, while delivering superior customer service. Lowe's utilizes both strategic and financial planning in order to further their business and to stay in the competition with other home improvements stores for many years. Using strategic planning, the company has been able to make changes that allowed saving money and improving customers' experience. As diligent as Lowe's has been over the years, Lowe's reported a slight decrease in its sales and its earnings in its 2008 annual report. For 2009, the company plans to increase its revenues by using a …show more content…

Additional plans include installing self-checkout facilities in another 50 stores by the end of that year. Today, the majority of all Lowe's stores utilize this feature. Lowe's still has a long way to go before reaping all it can from EPM. Future plans include tracking the skills and hours of some non-IT employees through the system so that the company can take a broader approach to resource management and gain a clearer view of a project's overall region of interest (ROI). And only recently has Lowe's begun to incorporate recruitment strategies into EPM by predicting the need for business process experts to oversee new project launches. But one thing is for certain: With business growing at a rate of 18 percent per year, EPM is Lowe's best chance for taking IT and non-IT initiatives in the right direction.

Lowes is currently involved in all sorts of different initiatives in order to boost sales during this current economic down turn. The first thing the company focuses on is the mindset of the average consumer. Lowes has discovered through lots of research the people basically want five things: balance, control, value, simplicity, and to shop for everything in one trip. In order to accomplish these five things, Lowes has focused on improving its skills in the following three areas: merchandising strategy, merchandise selection, marketing and advertising, and offering higher value at lower prices in order

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