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Long Term Care Memo

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Memo
TO: Kevin Smith, Vice President of Product Development
FROM: Haoming Cao, Actuary
DATE: Mar. 22, 2017
SUBJECT: New Product Development Opportunity - LTC Insurance
Recent conference has discussed a new insurance product, Long-term Care Insurance. I suggest our company promote this product to the public because of its basic features and the potential market trend, and I also have some ideas about the product development.
Basic Features of Long-term Care Insurance
Long-term care insurance is designed to cover the expense of long-term care (LTC) services for the insured, mainly the elderly, and help them manage future health risks. Long-term care includes nursing home care and community care, and its services are to assist people who are …show more content…

The factors that influence the market can be summarized as the following points:
• Rapid Population Aging Problem
The aging problem now is worldwide and cannot be easily ignored. It is a result of decreasing fertility and mortality rates. Continuous improvement in modern medicine and medical instruments prolongs human life, so unparalleled number of people into old age. It is anticipated that in 2011, the “baby boomers” born during the post-World War II will attain age 65, so the age 65 and above population will double in 20 years; furthermore, the population over 80 will increase by 110 percent. The rapid growth of elderly population leads to the increasing demand for elderly care, and long-term care insurance happens to be a solution.
• Increasing Life …show more content…

Governments often provide tax incentives to encourage the installation of pensions and other benefit plans; hence, the cost of installing group benefits insurance plans is much lower than usual and it is the best time for establishment.
In the past 10 years, your business has accumulated a certain amount of capital and this ensures your company has enough assets to establish group benefit insurance plans. With the goal of continued growth, I think it is not possible to continue relying on current employees. You may consider recruiting new employees to maintain the novelty and attractiveness of your company’s product; for this reason, your business should be attractive and competitive in the job market, and the group benefit insurance plan will surely be a good helper for you. No matter for the consideration of further development of your business or the welfare of employees, I strongly recommend you establishing group benefit insurance

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