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Lane Bryant's Argument Essay

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In a typical magazine, skinny women are the standard, but 67% of U.S. women are sizes 14-34. Lane Bryant’s most recent ad is putting down its foot to help redefine the standard for all women, while proving that #PlusIsEqual. As a viewer of the general population, I see that plus is the norm in our society, although it’s not portrayed that way in the media. This ad does not body shame skinny or average size women, but rather focuses on equal representation for the 67%. These women, as proven through facts and research done by the Plus Is Equal campaign, are not the minority and they are starting their equal portrayal with this ad. In recent news, body positivity has blown up. By simply googling the term, articles from the Huffington Post appear, …show more content…

Although the main focus of their ad attracts to plus size women, they're also advertising to other brands found in these magazines. They’re making the argument that plus size women deserve more representation and these brands are not accurately showcasing 67% of American women. Lane Bryant rationalizes that their competitors are doing it all wrong. In Vogue, page to page, ad to ad, there are underweight models clad in scandalous clothing, admiring men in a submissive way. Lane Bryant is saying that there is a problem with how these women are portrayed in magazines and how we accept these pictures of women as the normal. Not only are they fighting to represent plus size women, they're also ending the view society has of the “normal woman” today. "Plus is equal, because everyone is equal,” stated Sabina Karlsson on her online webpage at PlusIsEqual.com. Sabina, just like the other models who are a part of the campaign, want to assure every girl that they’re bodies are not “wrong” simply because they do not look like the pretty, skinny women in the …show more content…

There are no men in the ad, no color, and no sexualization of the women. The black and white adds to another bold statement the ad is making — that women come in varied shapes and sizes and colors. All of the women have different ethnic backgrounds. The reason? “This is a movement for any woman. It's time to represent all types of women,” Ashley Graham and Justine Legault say on their page of the campaign, adding to the conversation of representation for not only plus size women, but all. Graham and Legault are both in the ad, walking cooly and confidently towards the camera with power oozing out of their pores. The camera is set straight on, allowing for no tilts of the head to hide the models’ faces. They're modeling some of the latest trends, disregarding the fact that these clothes are “only meant to be worn by skinny people,” as said by Abercrombie & Fitch CEO. The hashtag #PlusIsEqual reads directly across the ad in white font for the sole purpose of emphasizing the importance of this saying and encouraging the viewer to join the movement. Lane Bryant embraces all women in their ad, rejecting the so-called “social norm” of being skinny and

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