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Kramer Pharmaceuticals Case Study Essay examples

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Bob Marsh, a former detailer (product specialist and sales associate) of Kramer Pharmaceutical was fired because of failure to comply with company protocol. Marsh worked at Kramer Pharmaceutical for 12 years and was considered a hard working, well established detailer. He possessed excellent references and credentials, however Marsh was asked to resign after failing to make several changes in his behavior. Although it was a little unconventional, his methods have worked well for him for 12 years. This matter of termination would have not even been an issue, if irate customers did not complain on Bob Marsh's behalf.

Due to the fact that this case is extremely rare, the sales vice president decided to look into the Marsh …show more content…

Marsh properly throughout his career. They did do so financially, however management, especially "recent" management, neglected to show their employee Mr. Bob Marsh respect. They used and abused him, got what they could out of him, and instead of promoting and rewarding his accomplishments, which there were many of, they focused on his flaws and punished him for them.

This is not a proper way to treat an employee, especially one that has been widely respected and seasoned as Mr. Marsh. I personally would have treated him with utmost respect and realized what a great asset to the company he is rather than focused in on his flaws. I would have brought out his strength by letting him sell what he wanted to, so long as he did so according to the business practices of Kramer. It is not as if he was not making sales or meeting quotas, which in my opinion are over rated and not worth much in the long run. Marsh simply had his own style of doing things. He was disorganized and unconventional, but the recent management neglected these facts when sentencing him. I see the problem as this: A blatant disrespect displayed by a few of the managers, specifically the most recent Mr. Franklin who was the manager in charge of Marsh when he was asked to resign. Franklin constantly hounded Marsh, saying that he portrayed poor work habits and was disorganized and

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