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Kotter, J. P. (1996)

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Kotter, J.P. (1996) asserts, a high level of complacency and low sense of urgency are the two most significant obstacles to change. He explains most companies face some level of complacency even when highly intelligent and competent individuals are leading the organization. Implementation of the Eight-Stage process begins with (1) embracing the importance of urgency dealing with a known or unknown crisis is essential for managers and employees to see that status quo holds greater danger to their existence than any fear a minor or a major change represents; (2) the leader needs to identify a guiding coalition others respect to share in the leadership role of organizational change; (3) the leader needs to communicate an ambitious but attainable vision the group finds convincing —with clarity and simplicity; (4) repeated communication of the vision is necessary. The leader’s message needs consistency and delivered in various ways reaching all interested parties. Persistence is vital since …show more content…

He accepted an offer to collaborate with Deloitte Consulting on a project conducting interviews and collecting stories that would assist Deloitte Consulting and other organizations in more fully understanding the eight-stage process.
Dan Cohen of Deloitte Consulting headed up over 200 interviews in more than 90 U.S., European, Australian, and South African organizations. Eventually they focused on eighty stories and included in the book The Heart of Change, only thirty-four of the most vivid encountered in the eight-stage process. Their main finding uncovered that successful system change is more about behavioral adjustments and appealing to stakeholder feelings and less related to strategy, culture, structure, or systems (Kotter & Cohen

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