The target audience for the image of Donald Trump sitting alone at the beginning of the G20 plenary session can be interpreted in several ways. The audience is most likely all American citizens because the image can be depicted as Trump representing America as a whole. In this context the image is seen as a message of “this is your president and we do not want anything to do with him, or your country”. In the Kinder Egg versus gun advertisement, the target audience can be interpreted as the American government in a bid to change gun laws in the country, but also to American parents, who have children younger than 18. This is due to the ad being created by Moms Demand Action, an organisation ‘demanding gun sensibility’ in America. This organisation …show more content…
The image of two children, with one holding a Kinder egg and the other an assault weapon, engages the audience’s emotional connection almost automatically. This is further engaged through the use of the caption ‘One child is holding something that’s been banned in America to protect them. Guess which one.’ at the top-centre of the image, as well as small print on the bottom. This caption is used to appeal to the outrage and shock most people would experience upon learning that Kinder eggs are banned. The small print at the bottom of the image both engages pathos and logos in the audience, as it reads ‘We won't sell Kinder chocolate eggs in the interest of child safety. Why not assault weapons?’ This simple, logical explanation of the advert persuades the mass audience to stop and think about the laws governing gun use in the United …show more content…
The hands of the children are in the middle of the image and the audience’s eyes are drawn automatically to that position in the advert. The image is taken as a medium shot with no angle, but this is done deliberately. The audience would likely be deterred if the angle of the image was either high or low. The medium shot allows the audience to see all of the children as well as darkened background elements, giving the allusion the children are in a school library. The darkness of the background allows for the audience focus to be completely on the children before the attention is drawn to the caption and small
The advertisement that was chosen for this project covers that of gun issues, especially with the increase of school shootings over the years. Right off the bat with the advertisement come at full force with the message it wants to spread and the change it wants to bring. On the left side there is a young boy holding a Kinder egg; which is banned in the US as a hazardous toy. Whereas on the right there is a small girl who is holding a rifle of sorts. Both children hold a steady and grim gazes as they stare at the viewer; it is meant to be in a way unsettling and putting off because we never want to see children in any sort of harm's way.
Nate Londa's visual called “Silence the Violence” was created with the intent to effectively present the negative impact of the mass media on the youths’ psychological development. More specifically, Londa's visual makes a powerful statement against children and adolescents being exposed to the portrayal of violent acts in the mass media, e.g., television, movies, music, and video games. At first glance, the central image shows an infant being left alone to his or her own devices and being bombarded with destructive objects. Furthermore, the bareness in the background enhances the central image by not only demonstrating that the child has no one to prevent them from having access of, and exposure to violent imagery, but also the
On the other hand, this portrayal does not appeal to those who hunt or need less strict weapon control laws. Due to this group of people, this cartoon may show up in magnanimous media such as The New York Times since the push for more gun control laws is generally related with the Democratic party. Payne uses misrepresentation and amusing
The ad above displays a fetus on three-fourths of the page on the left side. The statement "TAKE MY HAND NOT MY LIFE" is written in semi big letters on the right side. The words "TAKE MY" are in white letters. The word "HAND" is in blue letters and is noticeably bigger than both the first line and the third line. And the words "NOT MY LIFE" are slightly smaller than the first two words and are in yellow. Near the end of the page, on the right lower side it says "LIVEACTION.ORG". The statement is centered to the right while the fetus takes most of the page. The words are capitalized so that they do not get lost. The background is nothing but black. The fetus, on the other hand is colorless, it is almost transparent. The features on the fetus lack detail but they make it distinguishable as
In an advertisement presented by “Moms Demand Action for Gun Sense in America” two little girls are sitting down on the floor in the middle of a library. One is holding a rifle and the other is holding a copy of “The Little Red Ridding Hood”, with a caption reading, “One child is holding something thats been banned in America to protect them”. Their intended audience is
The media gladly celebrities people who commit mass shootings and it seems we here about them every day. Despite the fact that gun crime is actually decreasing and owning a firearm is technically one of the safests products you can buy due to there being about 1 per person in the United States and only a tiny fraction of a percent of them are used in crimes. When we hear about all these shootings though we also start to overlook other things that have high death tools, such as drinking and driving, mal medial practice, or even overdose. People think gun violence is through the roof but people are losing sight that there are many other things just as common that kill far more people per year. That is what this ad is trying to remind us
Assault weapons have proven to be fatal for children as demonstrated during the Sandy Hook Shootings. The Sandy Hook Shooting is what ignited the construction of the ads. The tragedy that the shootings caused, demonstrate just how lethal assault weapons are for children. Moreover, the official name of the organization Moms Demand Action for Gun Sense in America is listed on the advertisement is a sign of credibility. The mention of the group indicates that the campaign is indeed a reliable organization. An active website is also dedicated to the campaign that informs the audience more about the organizations progress and aims. Moms Demand action demonstrate ethos effectively by providing its audience with tangible scenarios on the dangers of Assault
In this image by Mr. Adam Zyglis published on December 21, 2012 at eaglecartoons.com it showed a character named Ralphie from a classic movie “Christmas Story.” The author is using this image of Ralphie from the cartoon to show his audience that even though we teach our generation about the risk of lethal weapons. Some individuals will not follow the rules or laws and may hurt themselves or others around them. Likewise, it relates the same way for the USA, as Americans buy more guns, more violence and mass shootings will occur. Mr. Zyglis clearly uses strategies of Logos, Pathos, Ethos, and Kairos to convince his American audience of ever growing gun culture we live
95% of all U.S. gun owners believe that children should learn about gun safety. Guns don’t kill people; people kill people. People need more gun education and mental illness screenings to prevent massacres. The Sporting Arms and Ammunition Manufacturers’ Institute, Inc, stated, “ whether in the field, at the range or in the home, a responsible and knowledgeable gun owner is rarely involved in a firearms accident of any kind,” Heidi Cifelli, former program manager of the NRA’S Eddie Eagle GunSafe Program, stated, “GUn education is the best way to save young lives. “ The NRA states that the Eddie Eagle program is not meant to “teach whether guns are good or bad, but rather to promote the protection and safety of children. Like swimming pools, electrical outlets, matchbooks, and household poison, they’re treated simply as a fact of everyday
The quote from the picture “Americans are 20 times more likely to be murdered with a gun, than people in other developed countries” relates directly to the violence that occurred in Columbine High School. Citizens in America are able to purchase
Gun violence is a prominent piece of American society, the growing statistics only support this statement. In just 2017 alone there has been over 47,856-gun related incidents and the number continues to increase daily. Beginning with the Sandy Hooks mass shooting, an elementary school massacre, there has been over 1,518 mass shootings over the past six years. Shannon Watts, a concerned parent after Sandy Hooks, established the gun reform chapter of Moms Demand Action. The organization wants to create awareness for creating gun reform legislations. They are supporters of the 2nd Amendment but are pushing to see solutions to help reduce the gun crisis in American society. In order to build responsiveness to this issue, they have created a photographic PSA with Americans as the audience in mind. The PSA is set inside of an elementary school library, with two little girls in the center of the frame holding one prop each. One of the girls is holding the book Little Red Riding Hood, and the other is holding an assault weapon. Moms Demand Action shocks the American audience by using the pathos within the visual appeal of the PSA to establish their mindset on gun violence reform.
Parents began to question where this violent behavior came from. They started realizing their kid’s interest in toys such as toy pistols. This raised questions whether the media was silently making guns an acceptable form of everyday life. The inspiration from this issue led Nilsen to research the topic. Her purpose in the article was to pick apart
This ads use of the startling image in contrast to the small words proves highly effective to the reader in swaying their opinion on the issues of war. By using the color scheme they also prove able to get people on there side on a comfort level too. So the startling but yet subtle nature of this ad turned out to be highly effective in making people think more about difficult topics and also convince them to do something about the
This case study examines how one advertising firm creatively educated first-time buyers about gun violence. Grey Advertising
In this ad, the organization “Moms Demand Action” is trying to persuade American voters, especially those with kids, to take action against gun violence. The fear in the children’s faces and the size of the gun the little girl is holding really jumps out at the reader and portrays fear and the idea that the problem is bigger than it seems. It uses the comparison between the Kinder Egg and the gun to point out the idiocy and illogicality of the American government, and makes the reader question how they could ever make that happen. The classroom and the gun are both elements of the American idea of freedom (the freedom of education and the freedom to protect), but the dull color of the classroom and the bulkiness of the gun really makes the