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Kinder Egg Vs Gun Advertisement Analysis

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The target audience for the image of Donald Trump sitting alone at the beginning of the G20 plenary session can be interpreted in several ways. The audience is most likely all American citizens because the image can be depicted as Trump representing America as a whole. In this context the image is seen as a message of “this is your president and we do not want anything to do with him, or your country”. In the Kinder Egg versus gun advertisement, the target audience can be interpreted as the American government in a bid to change gun laws in the country, but also to American parents, who have children younger than 18. This is due to the ad being created by Moms Demand Action, an organisation ‘demanding gun sensibility’ in America. This organisation …show more content…

The image of two children, with one holding a Kinder egg and the other an assault weapon, engages the audience’s emotional connection almost automatically. This is further engaged through the use of the caption ‘One child is holding something that’s been banned in America to protect them. Guess which one.’ at the top-centre of the image, as well as small print on the bottom. This caption is used to appeal to the outrage and shock most people would experience upon learning that Kinder eggs are banned. The small print at the bottom of the image both engages pathos and logos in the audience, as it reads ‘We won't sell Kinder chocolate eggs in the interest of child safety. Why not assault weapons?’ This simple, logical explanation of the advert persuades the mass audience to stop and think about the laws governing gun use in the United …show more content…

The hands of the children are in the middle of the image and the audience’s eyes are drawn automatically to that position in the advert. The image is taken as a medium shot with no angle, but this is done deliberately. The audience would likely be deterred if the angle of the image was either high or low. The medium shot allows the audience to see all of the children as well as darkened background elements, giving the allusion the children are in a school library. The darkness of the background allows for the audience focus to be completely on the children before the attention is drawn to the caption and small

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