preview

Killing USftly Advertisement Analysis

Decent Essays

In society, women are held to a very high social standard. The pressure to look as perfect as all the models in magazines have driven many girls to an impossible fixation. Not only is it seen as a social norm, but also people do not even realize the degrading images of women in our everyday surroundings. After watching “Killing Us Softly”, this ideal was brought to my attention more that almost every advertisement piece that involves women promotes sexualization, objectification, and reinforces the feminine gender roles in America. In the advertisement from Lynx Dry is showing a woman in the kitchen cooking in her undergarments. She is bent over as she is getting a turkey out of the oven and the advertisement states “can she make you lose control?” The ad promotes sexualiztion by saying that women should have the perfect body that Lucy Pinder, the model, has in the picture. This is impossible because even the model does not actually even have this body. The picture has been through many sessions of photo shopping her body to make it look perfect. The model in the advertisement seems to be cooking in her undergarments and I proceed this as women should try to impress men with their bodies not their personality or intellectuals. Proving to young girls that all that …show more content…

In the advertising piece with the model cooking is diminishing by saying that women belong in the kitchen. As most men already support this ideal by their unpleasant jokes such as “get in the kitchen and make me a sandwich.” I have heard this comment all through high school and even now in college. As proclaiming women should stay or be in the kitchen is as well as saying women are not good enough to get a college degree or do even greater achievements. Which is stating that women are below men and should not have the same equalities. This is seen in how women are paid in today’s

Get Access