Kfc: China's Favorite Chicken Essay examples

When someone hears the word “McDonald’s,” they may automatically associate it with various descriptions and words such as American food, hamburgers, french fries, and chicken nuggets. Others may assume that McDonald’s is only famous in the United States, but what they do not know is that McDonald’s expanded their success outside of its origin to over 100 countries around the world. In the novel, Golden Arches East, the author, James L. Watson, focused on the company’s expansion in East Asia and studied how the American culture and traditions of McDonald’s influenced the Asian countries and their people.

The saturation of the US QSR industry has caused firms to look outside of US borders for growth opportunities. Europe has been a very attractive market for global expansion due to its large affluent population and that menu options do not have to be completely customized to the region. China and India are also attractive environments but require more modified product offerings to meet local demands. KFC has had to offer options such as burgers, ribs, or fish to meet local cultural demands in their overseas expansion.

For example, employee loyalty can be described and improved by reciprocating favors. Developing business relationships are expected to take more time in the Chinese culture as opposed to how they are developed in the united States. In the U.S., businesses and clients typically meet in a formal setting and focus on the business requirements and solutions whereas, in China, first, second and even third meetings might be in informal settings where business is not expected to even be discussed.

McDonald’s is not some ordinary fast food restaurant with its trademark logo advertised almost everywhere in the U.S., many people all over the world know about these famous golden arches. The McDonald’s franchising started in 1955 and in less than fifty years, McDonald’s was introduced all over the world in countries such as, China, Japan, Great Britain, Sweden, France etc. McDonald’s global expansion has intermingled with cultural traditions because these countries are becoming more westernized. Since East Asia is becoming more westernized it also means that there is a cultural difference because of the influences from outside the country. The cultures are being changed because of how ideas are expressed by people and not by their

This paper presents the results of the authors’ detailed research into competition between multinationals and local Chinese companies in 10 industries over the past five years. They conclude that local companies are now threatening multinationals’ plans to conquer the China market. They analyse this new competitive game in terms of a dynamic battle of competencies. Multinationals start off with better industry-specific technology and know-how, and a higher level of competence in key functions like marketing and financial management. Chinese companies enjoy a better understanding of the local market, lower

McDonalds has always been able to face the challenges that arise when trying to expand to foreign cultures. They have successfully expanded to over a hundred countries, including countries in East Asia. In the book “Golden Arches East” by James L. Watson, he studies different cities and how McDonalds has played a role in their cultures. Three places that he mentioned in his writing were Beijing, Seoul and Japan. They all share similarities in the way the culture was impacted positively and negatively, in society and politically. They have their differences in the way things were dealt with and how the public viewed the American company coming to their countries. In this paper, I will be talking about how McDonalds is involved in the

It is very important to study the different elements of culture of the country. When consider China and India, being large countries, the cultural diversity is higher and varies with the geographical areas. In some cultures, the value systems and ethics will be critically affected on the business. Some businesses are almost impossible to start in some regions due to cultural factors such as religion and value systems. Particularly, in Chinese culture, collectivism plays a major role in decision making. Therefore, a thorough knowledge about the culture is necessary before going to start a business.

“China’s Big Mac Attack”, by James Watson goes in depth into the effect of American fast food on local culture in China, a place very obviously changed by the introduction of the Big Mac. Watson’s takes a stance on culture-change that differs from Schlosser, he attempts to show that Mc Donalds is no longer (or never was) infringing on

It is very exciting to expand a company globally, and it will also create a lot of new opportunities. However, it is very different to do business in different cultures especially in eastern cultures. In this case when Kayser arrives Taiwan he thinks

There are several reasons why Kentucky Fried Chicken is successful in China. The first reason for KFC’s success in China is their growth strategy. KFC in China decided it’s goal was for rapid expansion and to develop in smaller cities rather than large ones. This business decision was done to reduce costs. KFC would be able to be the first in a new area and have a better choice of locations. This also meant free publicity from the grand opening and would be receptive to mall owners. Kentucky Fried Chicken was the first Western fast food chain to arrive in China and a KFC location is opening at a rate of about one a day. They are successful in this strategy, because they are thinking outside the box. Most fast food chains are opening in large cities and competition is everywhere. Opening in smaller areas reduces costs, gives customers a feel of something new and exciting and has less competition.

Whenever a company is entering a new market it has to take into consideration the cultural differences between countries. Based on the case study analysis, the difference between the two countries in terms of eating out habits and eating preferences seem not to be understood by the Denver headquarter. Denver headquarter believes that it can enforce the same business model applied in the U.S to its stores in China, regardless of local preference. In addition, Foster seems to lack knowledge about the Chinese culture because she was not familiar with the market in China, as she had no experience working internationally. There was a lack of cross-cultural communication between Chen and Foster; even though, Chen had experienced both cultures while studying abroad in the U.S.

McDonald’s, the US-based food-chain is a well-known company around the world and is growing and growing. The first McDonald’s restaurant in Europe was in The Netherlands in 1971, nowadays almost 230 restaurants exist among the country. Almost 20 years later, in 1990 the first McDonald’s restaurant opened in Shenzhen, China. After the home base country the USA, China is the second biggest market for the food-chain with over 960 restaurants, this number is steadily expanding. The company’s vision is ‘to be the best and leading fast food providers around the world’. Through this vision their mission is; ‘to be the world’s best quick service restaurant experience. Being the best means providing outstanding quality, service,

Despite having extremely conservative foreign direct investment guidelines, the government of China has been successful in attracting foreign investment. Proper implementations of Human Resource policies for international strategic alliances have always remained as a real challenge in the country. In order to adjust in the Chinese market, international banks have customized their policies and lending criteria and the government has also restructured their banking policies and information technology services. Before setting up an international business, various factors should be considered like finding the perfect strategic fit which should also be in line with the Chinese culture and value culture.

This article will provide a critical analysis on how to develop businesses in China successfully and

My organization has decided to outsource customer service to the Country of China as part of the company’s decision to cut back on operational costs. I have been selected to travel to China to train the new employees about operational procedures. I understand as an American my cultural values differ from that of Chinese culture, and I do not want to give a bad first impression by inadvertently offending the employees and the management of the Chinese-based office. If I am going to be successful in my mission, I understand that I am going to have to study and know how to implement Chinese culture prior to my trip. There are several factors I must understand before going to China: