Southeast University
Term Paper
KFC: China's Favorite Chicken
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Analizyng a Company´s Success
School of Economics and Management
Name - Number: Mariana Osorio - 220123813
Supervisor: Dr. Qiu Bin
September 10th, 2013
KFC: China's Favorite Chicken - Analizyng a Company´s Success
Mariana Osorio, 220123813
School of Economics and Management, Southeast University, 210096, Nanjing, China marianaosorio1@gmail.com ABSTRACT
Kentucky Fried Chicken generates more annual profits in China than in its country of origin. In fact, the success of this firm is an example of the great market potential for foreign multinationals. By July 2013, KFC has 4,400 restaurants in 850 cities and the company plans to open another 700 by
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My organization has decided to outsource customer service to the Country of China as part of the company’s decision to cut back on operational costs. I have been selected to travel to China to train the new employees about operational procedures. I understand as an American my cultural values differ from that of Chinese culture, and I do not want to give a bad first impression by inadvertently offending the employees and the management of the Chinese-based office. If I am going to be successful in my mission, I understand that I am going to have to study and know how to implement Chinese culture prior to my trip. There are several factors I must understand before going to China: