Kevin Hart's ASPCA Advertisements

The commercial I chose is "Restricted Bling". This is produced by T-Mobile and published on February 2nd, 2016. In this commercial three workers interrupts a rappers video session to change the lyrics of his song. This commercial can be seen as phone carriers ruining everything even Drakes song. This commercial can be seen from two points of views.

In addition to all the examples of pathos, they express a lot of ethos in the ad. This is mostly shown through Sarah McLachlan. Not only does McLachlan speech throughout the video in a soothing tone but she is also the one singing “Angels” in the background of the video. They don’t directly say it, but you can tell from the context that Sarah McLachlan is a huge advocate for the BC SPCA company. This is most likely because she is seem sitting on the couch petting a rescued dog and you can hear the sadness and pain in her voice. Sarah McLachlan is a famous person and when people see the commercial and recognize her they will want to help and donate just like she is. Sarah McLachlan is probably a role model to many and a lot of people want to follow in the footsteps of their role model. The people who see this commercial they will trust it because of Sarah McLachlan. The positive to this is that more people will want to donate to BC SPCA.

Playing “Angel” through out the advertisement only further enhances the strong sense of sadness that it aims to provoke onto the audience. Lastly, the announcement uses strong dialogue to demonstrate the rhetorical device pathos. Sarah Mclachlan’s tone through out the commercial is very soft and somewhat somber. She uses the word you several times during the commercial, which makes the audience feel a very personnel connection to the animals portrayed

Commercials, such as the 2012 Chevy Silverado Super Bowl commercial, have become part of people’s everyday life, constantly shocking, exciting, and engaging people with the meaning behind them. People see commercials every time they turn on the TV and file the information away for later situations, such as information about a cell phone data plan or a new vehicle just announced available. Each commercial watched promotes some sort of cause, object, or idea that companies want to sell to the common person. Commercials use symbolism, imagination, ethics, logic, and emotion to sell these things using their promoting techniques, one strong example of these things in action being the 2012 Chevy Silverado Super Bowl commercial.

In 2010 the ASPCA (The American Society for the Prevention of Cruelty to Animals) came out with a commercial that would shock the advertisement industry. The effectiveness of this commercial is proven, simply by watching the reactions of the commercial’s viewers. For those who have never seen the video it has a very sad and morose tone to it. The commercial begins with showing pictures and videos of suffering animals with the song “Angel” playing in the background. While this is going on the narrator of the commercial (Sarah McLachlen) is softly talking about the suffering and abuse that these unfortunate animals go through. Through many different rhetorical techniques the viewers are many times brought to tears after watching this

The ad of my choice is this year’s Super bowl commercial with Drake "Hotline Bling" by Drake YouTube, Web March 2016. The ad starts with Drake dancing in a controversial rapper’s shimmy. Then the directors who represent corporate cell phone, shout out "cut". They then ask "Drake" to incorporate all of the gimmicks and services of other cell phone carriers into some of the verses of his song. With a long corporate cheesy smile, then asks, Will this ruin the song? Then Drake smiles back sarcastically, no. This commercial uses these tactics to let you know, subliminally how the competition uses these messages and hidden charges to overcharge the consumer and that using a famous rap-star is a representation of a bigger corporate cell phone company.

For this essay I will be using the commercial made by Budweiser for the 2015 Super Bowl, “Lost Dog.” This advertisement is about a tiny lost puppy getting far away from home and most importantly, the friendship between this puppy and some Clydesdale horses. In the beginning of this commercial, the puppy is shown hiding under some hay, and then he proceeds to jump into a random trailer which initially gets him lost far from home. There is no dialogue in this commercial aside from the music in the background, but the advertisement shows the distress of the owner through facial expressions and scenes where he puts

Each year the SuperBowl commercials generate exceptionally high advertising revenues due to this event's ability to attract a very broad audience. Advertisers pay close attention to the demographics and psychographics of the viewers, looking for an opportunity to speak directly to their core demographic and psychographic segments with clear, compelling and emotionally stirring messages. The costs of producing and airing a SuperBowl commercial are so significant that many advertisers complete extensive tests of their concepts and multiple versions of their ads before choosing the best possible one for the expensive time slots purchased (Vranica, 2012).

One example that comes to mind for me is when I watch commercials, I feel as though this definitely occurs. I am a huge animal lover and activist so when I see the ASPCA commercials, every time I am so emotional and they are so hard for me to watch. Therefore, these commercials are definitely playing into my emotional reactions, specifically, wanting to stand up more to animal cruelty. I think that the ASPCA continues to present their messages int his way because they know that they will get a high emotional response from many people, and thus hopefully donate to the cause and join the fight.

The first, and most prominent, reasoning behind the commercial is emotion, or pathos. An argument should include an emotional connection to the audience to make logic and credibility more humanizing. The two-minute video primarily includes clips of previously abused animals, the staff caring for them, and singer Sarah McLachlan talking about how the viewers can help. Reason one that the argument is effective in the use of emotion would be the use of animals. The clips used include dogs, puppies, cats, and kittens whimpering or looking “sad.” These were meant to evoke an emotion to the individuals, and hopefully ignite the compassion needed to donate to ASPCA. It gained popularity from the sadden reactions of people, and for good reason. To quote

Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals:

The Taco Bell commercial had a little bit of humor, but at the same time serious in the sense of the food tasting so good. Honda was more informing people of the best model of a brand of their car. Luden’s cough drop was again informing people, as well as, a dramatic effect in the sense of someone acting ill. Glad commercial was more of showing compassion for the product. The Blue Wilderness was informing people of their wonderful product and showing compassion towards keeping dogs healthy. Eos also had compassion because it wanted people to feel the sense of relief after using it. Lastly, Volkswagen was more informational and wanted people to see the wonderful product that they are trying to

Commercial advertisements create a strong presence in the media due to the power of persuading the audience to buy a certain project. The commercial is promoting the use of diet coke and using Taylor Swift to do so. Diet Coke is a sugar free, soft drink that is very popular, it is promoted and distributed worldwide by Coca- Cola. Coca- Cola spends nearly $3.499 billion in advertisements yearly (Investopedia, 2015, 1). This ad catches the eye of the audience with the use of Taylor Swift and the adorable kittens. In this commercial, it is clear that with every sip the pop-culture singer takes of the Diet Coke, more kittens seem to appear in the apartment until the whole apartment becomes invaded with the tiny kittens. This advertisement efficiently delivers the point to the audience during the commercial video by encouraging them to drink their product Diet Coke while trying to increase the consumption of their product, attract more viewers, and sell more of their product.

When it comes to the topic of commercials, most of us readily agree that commercials are irritating. Where this agreement usually ends, however, is on the purpose of the commercial. Whereas some are convinced that commercials are meaningless, others maintain that commercials tell a story. Effective commercials are repetitive and illustrate a story. Marketers use rhetoric marketing, the art of persuasive speaking and writing, when persuading an audience to buy a product. Rhetoric marketing is especially effective through the illustration of a story. It is effective because the marketer is able to relate to the consumer with a story or message. Advertisers also use the appeals of logic, credibility, and emotions to intrigue interest in a company. Coca-Cola’s advertisement, “Falling,” depicts the product as a confidence building companion suitable for young love through a series of logical and emotional appeals that visibly promotes the brand’s credibility.

1-The first ads of the magazine which called "Esquire" which talks about a famous actor whose name is Bill Murray who is doing fashion ad about himself as he is wearing a gentle man outfit he is also wearing a gentle man outfit, he is also shows a crazy sign while he is trying to cut his tie and I think he means he wants to change his outfit to wear the best one . He also trying to tell us about something when he is smiling. I think because he use abig or huge seisor to cut his tie which so funny and strange at the same time.