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Kelly Heinz Grunder

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Introduction: Grunder's transition from the corporate world into the not-for-profit sector was stemmed from the unfortunate late diagnosis of his wife's brain tumor which eventually leads to her death. During his wife's journey, he learned that incorrect and late diagnosis was not an uncommon. This is where his passion for not-for-profit began. Wanting to bring awareness and education to the disease for both doctors and patients Grunder started the Kelly Heinz Grunder Brain tumor foundation with the mission that patients will receive a more expeditious diagnosis. This transition allowed him to conclude what it takes to successfully govern a not-for-profit, and construct his hierarchy of not-for-profit needs theory. As Maslow's pyramid, it

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