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Judgement In Managerial Decision Making Summary

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Chapter five in the book “Judgment in Managerial Decision Making” Max. H Bazerman and Don A. Moore is titled Framing the Reversal of Preference. This chapter explains how framing or alternating of a problem can defer one’s decision making process. In a written form of questions, the words may be manipulated by a certain frame effect that influences a person’s decision or answer to the question. Reversal of preference is a theory that people change their mind or preference when the decision involves more than one variable. When the decision is surrounded by similar suggested outcomes the mind can then decide on what information is most important. Framing is part of the reversal of preference by affecting one’s judgment and placing influence on the final decision. The video on YouTube by Simon Business School University of Rochester titled “4th Sands Leadership Lecture” is an informational video about the decision-making process with special attention to the business industry. The video’s star is professor Sydney Finklestein and he …show more content…

Kahneman and Tversky did an experiment on two different framed choices, one desirable the other undesirable. At the end of the study the sum of the undesirable dominated the sum of the desirable choices resulting in a reversal of preference of the decision (Bazerman,Moore 86). The preference of the people in the experiment was dealing with money and of course, the people wanted to take the proposition of gaining more money; but they were deciding on the decision that was not as profitable. The action of making judgments under uncertainty is a major key in causing cognitive road blocks in a preferable decision-making outcome. It is better to make risky decisions in situations that are more subdue rather than larger important decisions that need a careful planned out strategy to stray from biases that will affect a successful decision-making

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