John F. Kennedy’s Visions of an
Improved Way of Life in America
In the election year of 1960, two very qualified candidates, John F. Kennedy and Richard Nixon, each with very different views of the world fought to win the hearts of Americans. One specific advertisement narrated by John F. Kennedy was able to do just that. He captured the hearts of millions ranging from young to old, black to white, rich to poor. John F. Kennedy had many opinions on current American issues and new ideas on how to fix these ongoing problems, in ways Americans could unify and work together. Although there was tough competition during the 1960’s campaign, Kennedy used many different appeals to win the hearts of Americans; he had many logical statistics, emotional
…show more content…
At the beginning of his advertisement he had a narrator voice that “he has been direct, specific, facing the issues squarely. Meets the challenges of the 60’s, offers new American leadership for the country, for the world.” Citizens for Kennedy (1960). He explains that he will be the president for the unfinished business of society, and advocate for his people. His approach was to make himself appear honest, and supporting of the people in his country. The only comment he made towards Nixon, was “If we want our country to stay the same, and the country feels it is as good as it will get, and everyone is achieving a better life, I absolutely agree everyone should vote for Mr. Nixon.” Citizens for Kennedy (1960). This was a subtle way to prove to people that he was the better presidential candidate, without being hateful or degrading to the other party. He also made an ethical stance towards the elderly community when he explained, “Americans over the age of 65 who live on an average social security check of seventy eight dollars a month cannot sustain themselves individually, but they can sustain themselves through the social security system. I don’t believe in big government, I believe in effective government action.”Citizens for Kennedy (1960) .Throughout his speech he very effectively recognized many different types of Americans and the different ways he would like to improve their current social-economic
The First Modern Campaign: Kennedy, Nixon, and the Election of 1960 was written by Gary A. Donaldson. It was published by Rowman & Littlefield Publishers in the United States in 2007 and it is 199 pages long. The central thesis of the book is that the 1960 presidential election marked a turning point in how presidential candidates convinced people to vote for them. Donaldson places a major emphasis on the role that image played in this election. John F. Kennedy had a fantastic image, which was manufactured by public relations people and broadcasted to the nation by television, and it certainly was a factor in his victory. Donaldson clearly shows that this election was unlike any other before it in history. He used over 100 sources from archival collections, interviews, books, articles, and government documents to make this argument on both Kennedy’s and Nixon’s campaign, as well as Johnson’s campaign.
On November 8th, 1960, Americans will be given the choice of who will be running the country. The American people should supporting Senator John Fitzgerald Kennedy for the place of the presidency because he carries himself presidentially, will help the United State’s financial crisis, and will help the American people fight for Civil rights, and against communism.
John Fitzgerald Kennedy, arguably one of our greater presidents in our nation’s history, was assassinated on a Friday in the early stages of winter in 1963; however, he had accomplished much more than a man with lesser courage could have in his services to our country. One of President Kennedy’s most memorable actions while in office, actually took place very early on in his presidency; his Inaugural Speech in January of 1961. When attempting to motivate our citizens, Kennedy speaks of our citizens being “tempered by war,” and “proud of our ancient heritage,” he very successfully appeals to the emotions of his audience. Furthermore, his use of ethos quite effective when he speaks of
For my rhetorical paper, I decide to select Senator John F. Kennedy as my candidate, because I felt that John. F Kennedy was very effective and confident in answering the questions. I felt that John F. Kennedy’s overall target audience are those who believes in freedom and supports the Democratic party. Also, individuals who agree that the Congress should give medical aid to the aged, a comprehensive minimum hourly wage bill, and federal aid to education. I feel that the purpose and goal that John F. Kennedy wanted to achieve is to make America strong by promoting freedom, good leadership, and getting other countries to view America as a strong country like China and Khrushchev as Kennedy stated “I want people in Latin America and Africa
President Kennedy mainly appeals to logos throughout his speech through his usage of statistics, which is explicitly shown in line
President John F. Kennedy, in his inaugural address on January 1961, suggests that the United States must unify and act upon injustices in the country. He supports this claim by first calling out to countries around the world, then speaking to the citizens of America and asking them to take action, and finally by creating a sense of patriotism to help connect the people to their country. Because he is the youngest president, Kennedy adopts a tone of excitement and energy for his younger audience, but a tone of maturity and authority for his older audience members.
John F Kennedy, 35th president of the United States Of America, in his inaugural speech, vocalizes his ideas for the country and its future through the use of many rhetorical devices such as diction, metaphors, ethos and rhetorical question to convince the people he is fit for the job of president. During the height of the cold war, John F. Kennedy was given the burden of solving the obstacle of the U.S.S.R. The gap between the presidential candidates was microscopic with John F Kennedy getting 49.72% of the votes and Nixon 49.55% of the votes. Most people believed that The now democratic president would get eaten alive in Russian negotiations and was unfit for the presidency. These factors made the speech that much more intense because he had to assure and calm the people who were in high doubt that JFK was the right person for the job. This is why he used these subtle but successful tactics to win the favor of the people and convince them to not only support him, but become active participants in their democracy.
“John F. Kennedy will always be remembered for two things- how his presidency started and how it ended.” As the thirty-fifth president, John F. Kennedy presented the citizens of the United States with an inaugural speech on January 20, 1961. His memorable speech consisted of goals Kennedy was determined to achieve in order to promote peace. Standing on the podium before his audience, Kennedy spoke with certainty and confidence. Because of his appeal to ethos, pathos, and logos, John F. Kennedy gained the people’s trust. The rhetorical devices of allusions, juxtaposition, antitheses, anaphora, and parallelism, emphasizes his primary goal of uniting the nation using strength and power, eventually leading to the establishment of a presence in the world abroad.
In John F. Kennedy’s Inaugural Address on January 20, 1961, Kennedy addresses the citizens of the United States as well as the country’s allies in regards to his plans on how he will run the country during his time as president. He speaks with passion about hope for an improved United States, as well as an improved planet overall. To deliver his message profoundly and clearly, Kennedy uses many rhetorical devices in his speech that give his message a conversational tone as well as a clear and compelling structure.
For my rhetorical paper, I decide to choose Senator John F. Kennedy as my candidate, because I felt that John. F Kennedy was very effective and confident in answering the questions. I felt that John F. Kennedy’s overall target audience are those who believes in freedom and supports the Democratic party. Those who also agree that the Congress should give medical aid to the aged, a comprehensive minimum hourly wage bill, and federal aid to education. I feel that the purpose and goal that John F. Kennedy wanted to achieve is to make America strong by promoting freedom, good leadership, and getting other countries to view America as a strong country just as China and Khrushchev as Kennedy stated “I want people in Latin
In contrast, President Kennedy's inauguration speech exudes confidence and optimism as he articulates his vision for a brighter future. Employing the rhetorical appeals of ethos, pathos, and logos, Kennedy establishes credibility, appeals to emotions, and presents logical arguments to rally support for his agenda. He famously declares, "And so, my fellow Americans: ask not what your country can do for you - ask what you can do for your country." (Kennedy, Inaugural Address, 1961) Through powerful imagery and inclusive language, he calls upon Americans to embrace their responsibilities as citizens and strive for unity in the face of
Kennedy is where people used his religion to attack him in a way to try to or attempt to lower his credibility. They tried to use it to say that his religion would interfere with being active in office. They tried to also discredit him and say he was working to rule with the blessing of the Roman Catholic empire which was not case. The use of his religious preference in this case was a great example of ad hominem. He pin point this issue then went on to describe pressing matters of society which included and not limited to the jobs, economic stability and equality for all. The action that Kennedy wanted the American people to take was to not judge him on where he came from, however he wanted people to choose who they feel would be the best fit to be President of the United States. He presented himself as a capable person that was able to decide on what was best for the American public without pressure or influence of religion. Overall he wanted mass participation of the American people and he wanted them to use their vote for the right reason and what he explained what would in the you as the American people’s best interest. That it should not be based solely off what the person believes in. It should be solely on the possibility of what the person had to offer if they were to be elected as
He addresses the country like he is one of them- to show that they are all in this together. To further spread his message, Kennedy reminds us of what we, as Americans, stand for; a reminder of the roots of our country; a, “nation founded by men of many nations and backgrounds.” It appeals to the patriotism of the public, and allows Kennedy’s message to have a more profound effect to its
An analysis of John F. Kennedy reveals a myriad of ideas that he had for the people of America. This is despite the rhetoric that was present in his speech; three dominant themes emerged from his Inaugural address. These are freedom, leadership and the use of rhetoric in addressing multitudes.
Because he was the youngest president at the time and the election results were close he uses a lot of ethos to build his character. Kennedy gives himself a benevolent likable side by telling people who are “struggling to break the bonds of mass misery” that he will lead the United States to help them. In contrast to this he also gives himself credibility of strength by stating that under his leadership the United States will do anything necessary to “assure the survival and success of liberty”. Using quotes from the Bible and referencing God, Kennedy furthers his ethos and backs up his ideas as well. He also gains more ethos by including himself with the people in his statements to show that he doesn’t view himself as better than them.