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Jimmy Cho Essay

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Dato Jimmy Choo
Dato Jimmy Choo is a fashion designer who was born in Penang, Malaysia on 15 Nov 1948. Choo Yeang Keat is his real name. he was educated in Shih Chung Primary School. he comes from a poor family and was involved in shoemaking since he was small as his father is a shoe cobbler. Also, he was determined to follow the footsteps of his father in this field. He made his very first pair of shoes in the age of 11. Afterwards, he became a trainee in Hong Kong Shoe Shop located at Munti Street to learn a trade from a popular shoemaking Mr Wong Sam Chai. Dato Jimmy Choo was not only wanted to make a shoes but also a shoe designer. So, he decided to further his study in Cordwairner Technical College, London for 4 years. Financial …show more content…

So, he had to figure out a wat to settle the fees for the rest of the 3 years as his father was able to pay for 1 year only. Dato Jimmy Choo went to London College of Fashion during his study. He graduated in 1983 and now the college is a part of fashion college in London. After graduating, he then worked in a shoemaking factory where he started from the bottom to learn the process of making shoes. He launched his very first shop in Hackney in 1986. Yet, it did not last long for him to build the reputation. His shoes were featured in Vogue magazine within 2 years. Thus, he became famous and Princess Diana also wore his shoes everywhere she went. He was still operated a small business by just making 20 hand-made pairs of shoes even though he was famous. In a meanwhile, Tamara Mellon who always hired Jimmy Choo to make shoes due to his creations. They emphasis on making high-end-footwear and the business grew quickly as every single pair no longer had to made by Jimmy Choo. They opened their first boutique shop in London. Dato Jimmy Choo had stores in LA and NY in the late of 1990s. he expanded his business to handbags and other accessories also. He sold half of his company to Robert Bensoussan for $30 million in 2001. Now, he returned to his roots where he

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