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Jim Farley Case

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When Mulally hired Jim Farley, he was on the lookout for someone to lead and manage global sales and marketing. This included all operations of marketing including product pricing placement and promotion. On their first meeting, Mulally took an immediate liking to Farley and knew he was the guy the company needed. He was looking for someone who could be the voice of their customers and challenge the designers and engineers in a productive manner to produce exactly what the consumers wanted. This displays that Mulally obviously wanted him in charge of the product and its positioning, not necessarily in terms of dictating or hindering development but more understanding what exactly the customer wants in terms of features such as the brand, appearance …show more content…

This really threw Farley off and he went around the nation trying to understand the needs and concerns of his dealers and consumers. He tried to gain an understanding of what buyers were looking for and establishing the places that needed improvement in terms of product and distribution. Farley’s ideas for new and improved promotions involved directly approaching employees and customers and studying their reactions to the changes in Ford which proved to be a great success when it was launched during American Idol. Farley also had a good understanding of the company’s trends and at it’s lowest low predicted that the number of cars sold would drop to 13 million as opposed to the 15 million predicted by the company. He knew when to cut prices and the following year significantly reduced the amount he spent on advertisements. Under Mulally’s new system of organization, every senior level executive played an equally highly responsible role in the decisions made by the company. On hiring Farley, he promised him that he would be backed 100% on all the decisions he

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