Jennifer Roberts's Advertising Campaign: Moonshadow Studio

Cosmopolitan is a women’s magazine for fashion, sex advice, dating tips and celebrity news. This magazine has been around since 1886, but it had a totally different concept, until 1965. When it was first launched in 1886 by Paul Schlicht, it was considered a family magazine. It wasn’t until 1965 when a woman by the name of Helen Brown took over the magazine in seeking somewhere women could go to get advice on various topics. Now the magazine is being run by Kate White, Editor in Chief. Because Cosmo contains explicit information that is not advised to people under eighteen, its demographic is women who are at the ages of eighteen and older, Some grocery stores have to cover it up because of the complaints of its sexually explicit

Annie Malone moved to Brooklyn, Illinois, while experimenting with her hair, and different hair care products. She developed, and manufactured her own line of non damaging hair straightness, special oils, and hair stimulant products for African American women named,'Wonderful Hair Grower' to promote her new products she sold the Wonderful Hair Grower in bottles door to door. In 1902, Annie Malone move to St. Louis where she and two hired assistants sold hair care products door to door as a part of her marketing plan, she even went as far as to give away free treatments to attract more customers. Due to high demand for her product in St. Louis, in 1904, she opened her first shop, and launched a wide advertising campaign in the black press,

Katie Harman, a 21 year old Portland State University student, was crowned the 2002 Miss America Oregon's first winner on Saturday night in Atlantic City, N.J. Along with the reset of the nation, Darla Harman of Gresham watched with mounting excitement as the original crowd of 51 beauties was finally winnowed to Katie Harman, a young woman whose bright, Grace Kelly like demeanor signals a possible change in instition that many have considered to be

When someone looks at an advertisement there is more that meets the eye than just pictures

Hollywood makeup artist, Nzingha, has worked in the industry for over twenty-five years, contributes to InStyle Magazine’s “Annual Industry Insider Beauty Picks,” along with that she’s worked for celebrities such as Diana Ross, Janet Jackson, Beyonce, and Destiny’s Child amongst others and TV casts for Project Runway, The Sopranos, 30 Rock, and CSI

Advertising is everywhere, it’s online, billboards, magazines, and the most popular television. Different advertising are mostly targeting towards a certain gender, age, or interests. Covergirl advertising is mostly targeted at women, and is also seen in every place you can think of. You most likely could go up to any girl and ask her-what is the Covergirl slogan? Easy, Breezy, Beautiful, Covergirl. Covergirl has done a great job at advertising there make-up products. Covergirl has branched out to every type of advertising there is. They have commercials, bill boards, online ads, there in many magazines, and they are also being promoted on the poplar show America’s Next Top

Jean Kilbourne is an advocate for women and is leading a movement to change the way women are viewed in advertising. She opens up the curtains to reveal the hard truth we choose to ignore or even are too obtuse to notice. Women are objectified, materialized, and over-sexualized in order to sell clothes, products, ideas and more. As a woman, I agree with the position Kilbourne presents throughout her documentary Killing Us Softly 4: The Advertising’s Image of Women (2010) and her TEDx Talk The Dangerous Ways Ads See Women (2014.) She demonstrates time and again that these advertisements are dangerous and lead to unrealistic expectations of women.

Fashion plays a major role in a person’s life because it is expressing how one looks and feels about one’s self. Clothing, accessories and makeup communicate fashion, which are all successful ways of bringing attention and persuasion to popular fashion brands. However, can also lead consumers to higher standards thinking that they can resemble the professional model posing in the advertisement. Like a Cover Girl advertising fade proof, waterproof, and ignore- proof mascara and new intense eye shadow blast that has a photo of Drew Barrymore behind a light grey background with light blue eye shadow around her entire eye. Likewise, revealing Drew Barrymore’s greenish blue eyes with perfectly curled black eyelashes that one can have from the use of this particular new Cover Girl eye shadow blast and mascara.

Recently, Fenty Beauty released a commercial onto Instagram, Twitter and Youtube. This is the ideal method for displaying the makeup line because commercials have motion, which allows the viewer to see the use of the products in various looks. This advertisement shows a wide variety of people from different cultures and parts of the world. This makes it relatable to almost all people watching it because people automatically connect to advertisements where they see people that they associate with themselves. Therefore, by using this technique people will have a positive image of the brand and are more likely to buy the products. Along with the use of diverse models, there were animations of the products all linking together. By showing models in various shape, skin colour and background, Fenty Beauty focuses on an audience that has been rarely targeted. The audience for the makeup line are people with darker skin tones. The market for this audience was nearly untouched so there was definitely money to be made. This advertisement is also very unique in the way it shows its products. It has an aesthetic feel and makes itself visually appealing by using varying shades of colour, shapes, and camera angles along with upbeat music synced animations keeps the audience engaged. This creative use of visuals make it more appealing to the audience so that they are more likely to buy the product. The visuals show all the products in the product mix. The packaging of the products in the

As one of the numerous features that he is known for, Edgar Allen Poe is notorious for his use of unreliable narrators in many his stories. They come in various styles and forms throughout his oeuvre, and his short story “The Fall of the House of Usher” is certainly no exception. In short, the story highlights instances of illness, both physical and mental, that occur before the narrator in his stay as a guest in the devoid home of a childhood friend; by the culmination of the story, the reader is put off just enough to realize that the word of the narrator might not be as stable as they had once thought. The scope of the characters’ illness is paramount within the text and is prominent from first sentence to last. In “The Fall of the House of Usher”, Poe presents to the reader the consuming and overpowering nature of illness, shown predominantly through its relation to sense of self, death, and its manifestation as madness. Illness is featured not only as a character feature, but as a lens from which to view the story.

“Untitled” displays a dimly lit bedroom in a typical home. The light from the blue moon

On May 2014; the Women’s and Health magazine published an advertisement for Sofia Vergara featuring Head and Shoulders. Head and Shoulders is a shampoo product with different kinds of shampoos. This advertisement is selling the green apple head and shoulder shampoo with its conditioner. Who are the targeted audience? Why would any person choose this product not the other? A lot of questions the advertisement must reply on to be considered as a good advertisement. One of the main questions asked would be if this was a persuasive advertisement or not. Such a question is answered through the use of logos ethos and pathos.

According to an article in the New York Times, aging wisely is all about how you feel, your attitude, health and how productive you are. Therefore if we have a positive attitude as we age we will tend to take better care of ourselves, exercise and eat healthy. Graham mentions in the article that the stereotype that as we age we become useless the attitude can become that person. On the other hand if there is satisfaction and production the older adult is more likely to work hard to be healthy and may even recover more easily from illness (Graham, 2012)

The Dove campaign for Real Beauty was the brainchild of Ogilvy & Mathers, Edelman Public Relations and Harbinger Communications (to be referred to as simply Ogilvy) and the project was known as the “Evolution” campaign. The marketing campaign began in 2004 under the corporation known as Unilever. This diversified conglomerate is the parent company to the Dove Company’s line of beauty and body products. The campaign began as a result of survey conducted in which only 2% of women believed they were “beautiful.” Unilever saw an opportunity to reach a saturated market from a fresh perspective. After hiring Ogilvy, the message grew into one of the most successful advertising campaigns in Unilever’s storied history.

As a leader and a manager, I continued to read a lot of articles on transformational leadership. I subjected myself to taking a lot of questionnaires on leadership prepared by popular leaders such as Blanchard, Gladwell, Maxwell, Burns, Riggio and Bass.