Jcpenny's Target Women

When we look into the mirror we constantly pick at our insecurities; our stomach, thighs, face, and our body figure. Society has thought us that there is only one right way of looking despite the fact that we are all different shapes, sizes, and colors. Luckily we have corporations that shove detrimental products to fix our perfect imperfection. The easiest and most common thing to do is blame the advertising industries and corporations. It is not wrong to say that they are in part responsible but we can’t make this issue go away until we talk about patriarchy.

The Fashion Industry is affecting the way many people look at themselves. In today’s society there is always an ad promoting fast food, clothing brands, Cars. Etc. almost all of them have a model to promote their products. These fashion models are usually, extremely thin, tan, tall, and gorgeous. This set a negative standard for many women on what they should look like and can often cause to self-esteem issues. The Media is having a negative effect on body image by choosing to settle toward an unrealistic persona. In Addition, this has created many young girls, to have eating disorders such as bulimia, anorexia, and fasting. However, some businesses have started gravitating toward plus size models to stop the affects it has on society. Plus, also many companies are limiting the amount of photo shopping and airbrushing. The issues are far from being resolved but numerous people are working toward making a change.

In the United States woman can suffer from identity issues. In the year 2016 the first plus size model was shown on the cover of the swimsuit edition of Sports Illustrated named Ashley Graham. Ashley Graham comes from the white ethnic background. As the issue was talked about on multiple radio and TV stations, African American woman have been speaking on this matter. A woman, Chantelle Nunes Norman, who is an African American woman posts “She's a perfect size in the African American community. It's a real shame that a lot of whites consider a starved looking woman attractive, I think she is beautiful at this size and would look sickly if she were skin and bones (Feldon)”. Many issues can come around this logic. One of the main

Also, Evan’s, a British clothing line, offered a runway show for plus sized clothing in September 2014 in London. The owner of the clothing line, Sir Philip Green commented “And you can’t be defensive about it, or apologize about [plus-size fashion]. Why should the category be any different from petite? (Thomas).” If society were to promote much healthier female models of all ages to look at as a precedent, girl’s would not have as much of an issue with their self esteem. They would be able to look at their role models and see a healthy looking epitome of a person instead of a negative role

I reconcile the higher degree of acceptance of plus size women in today society by thinking realistically. All women are unquie in there own way so all women will never be the same size. I understand there is a severe health issue dealing with obesity in America. But the media needs to do a better job promoting diet and health products.The media portray thin models in ways that make the public believe that everyone needs to be thin. Marketers need to address the health issues in a manner that does not offend plus size men or women. A person's self-concept is a continuous process some parts may be stable, but people change different elements as their lifestyles changes (Solomon, 2015). Marketers need to encourage plus size women to feel

When Victoria’s Secret is allowed to have models prance around on screen but Lane Bryant Ads (lingerie for plus size women) is banned then there’s a problem. The media is portraying these models who are thin to the point where it is unhealthy. And the media is feeding society lies. A perfect example is of Gerran Tyler. Tyler was a 12 year old supermodel. She walks the run way for clients like Marc Jacobs, Calvin Klein, and Betsey Johnson. She’s tall, thin, the perfect model because she hasn’t hit puberty yet. She walked during New York Fashion Week and posed for these designer brands advertisements. This body type is unachievable for almost all adult women (Roberts). Somebody in their twenties or thirties doesn’t have the ability to look like a twelve year old girl, but this is how these designers are telling us to look. Tyler had an amazing career and high expectations but the fame didn’t last long. As she got older and hit puberty she began to develop boobs, hips, and curves. She began getting less and less bookings. Her supermodel career was virtually over. “Eighty percent of 10-year-old American girls say they have been on a diet” and the, “Number one magic wish for young girls 11-17 is to be thinner” (Missrepresentation). This self-esteem problem with young girls is a result of these unobtainable ideas of beauty. Jennifer Siebel, creator of the documentary Missrepresentation, says

The UK brand Victoria’s Secret has just recently had a huge controversy on their new line “The Perfect Body” which has gotten the attention of many. The campaign advertisement is a picture of three Victoria Secret “Angels” posed in the new collection, with ‘The “Perfect” Body printed on the poster. Victoria Taylor reports that many are upset, have tweeted and or posted about this, as one mom tweets “As a mom to young girls, I'd sure hate for them to see @VictoriasSecret's #iamperfect ad campaign & think they have to live up to THAT.” However it’s not just Victoria’s Secret that has had this issue, Abercrombie and Fitch had this problem last year, claiming that they didn’t “want overweight women wearing their brand.” Ashley Lutz, writer for Business Insider, says that Women Abercrombie pants only go up to a size 10, while American Eagle offers a size 18. Lutz interviewed Robin Lewis, co-author of The New Rules of Retail and CEO of the newsletter The Robin Report. Lewis said that he isn’t surprised that Abercrombie and Fitch doesn’t offer plus sizes because of Abercrombie’s CEO Mike Jeffries Attitude. He wants the “cool people” to shop there, he doesn’t want larger people shopping in his store, Jeffries wants thin and beautiful people to shop there Lewis reported to Business Insider. He also says “the only reason that Abercrombie sells XL and XXL in the Men’s sizes is to appeal to beefy football players and wrestlers” (Lutz). This isn’t Abercrombie’s first big offense, they’ve also had issues with raising taxes on their brand overseas as well as selling shirts offensive sayings on

You may think that sectioning off larger clothing options shows you don't support unhealthy weight. However, it shows that you support all women of every size. This can be extremely profitably market from a customer’s standpoint, it would make the shopping experience in forever 21 more favorable over other retail stores. Secondly, by changing the fashion world stigma against trendy plus size clothing, you could set the example for future retail standards. Thirdly, by combating that fear of supporting plus size women, you will also be creating an equal body positive environment in your stores across the

A woman´s sexiness, elegance and confidence should not be measured according to her body shape or size, that is why the store reflects positive body image through the display-mannequins, which come in different ethnicity, shape and size, including shapes such as the hourglass, apple, diamond, straight etc.

Bigger women have always been misrepresented in the media, especially in when it comes to fashion. With brands such as Torrid that does focus on clothing for plus size women, but simply does so by copying the basic styles offered at Forever 21. Not only are these styles not innovative or different but they were originally designed for women with thinner figures, which is not going to flatter a fuller women. Or you have brands such as Lane Bryant and Ashley Stewart that focus more on the plus sized, middle aged working mom, but what about the women who just want to embrace the comfortable and the sultry side of fashion? Where the big girls who are too young for Ashley Stewart and too stylish and interesting for Torrid go? Women shouldn’t

For many years there has been size discrimination amongst the fashion industry. Some companies want to say that women are too big or too skinny. Yet this may be true in some cases, this does not mean that their assumptions should affect who can and cannot model. When fashion industries are picking models, they should consider that not every woman is the same size and their weight, if healthy, should not affect their chances of becoming a model.

More recently, Sports Illustrated model, Kate Upton whom is a size 4, is now considered a plus size model and deemed to be “too curvy”. In the United States the “normal” sized woman is between the size of 6 and 10. Most of us do not understand why some put themselves through so much anguish to satisfy these body image complexes. Back in the 1950’s, models were

Additionally, when people feel accepted, they feel better about themselves. Accepting a person because they are plus-size does not necessarily encourage them to live an unhealthy lifestyle. In fact, these women may feel more confident and actually take the initiative to get active, and not because they are chasing the need to feel accepted, but because they are less self-conscious and able to walk out in public without feeling inferior due to lowered self-esteem. As we know, self-esteem influences consumer behavior (Solomon, 2017). Social media is providing a platform for plus-size women to have a voice. There are so many plus-size models and bloggers that have created pages strictly built to encourage and empower women who may feel like they do not fit society’s mode. Social media has brought about a self-acceptance to the masses. It allows consumers to voice their stance, which often times expresses the way many others feel, and set a tone to make changes. For example, a blogger Jes Baker, also known as Militant Baker, posted a letter to Abercrombie & Fitch regarding his “sizeism.” (Katz, 2015). Her voice was heard throughout social media. Hence, social media is impacting beauty

Clothing lines using an unhealthy skinny model is not a rare sight. Some of the bigger names in fashion industry are even crossing the line with disrespectful statements about avarage-weighted models. However, the usage of unrealistic bodies is considered a marketing suicide for some. The reason is very obvious; most women and men do not look like the model when they put the clothing on. İnsomuch as it is classified as wrong advertisement. Making many people believe that they will look as good if they purchase the product. This collective attitude towards many people has numareous effects. The most important one is making many people uncomfortable in their own skin. Even though these marketing method seems like it is helping with the selling

Even when there is a plus size area they don’t have as much to choose from. I always attempt to look at the plus size area in every store. But it’s never anything that anyone would actually want to wear. Looking at the plus size area is like reading the same paragraph over and over again. Nothing ever changes It’s always the same boring neutral color t-shirt and the same pair of ugly jeans. Nothing they ever have is very appealing to me. I want to actually see most of the same clothes I see in other parts of the store there just a bigger size. 9 times out of 10 when I go to look at the plus size area they over exaggerate the sizes. I can't fit into the bigger size shirt because they made it way too big.