preview

Japan's Pop Culture

Decent Essays

The author’s main idea is that “The challenge to the industry in Japan is finding enough young people willing and able to create and export Japan’s products of popular culture, while the challenger in America is creating an audience that will continue to consume those products as it ages.” When he saw his friend tried to make her daughter stop crying with Totoro, he thought there is something. He also realized that many of his American friends have a copy of Miyzaki films in their living room after that. But two questions occurred. “Why Japan? And why now?” So he decided to take interviews to many people.
He mentioned the word “Otaku.” He said that the term embraced by Americans. Because of the success of computer and industries around it, people who were negatively called geeks or nerds got the status now. Still there is negative image of otaku, in the US media, the word often express pleasure. It started to appear in film title or convention name. Author wanted this lead the change of stereotype of the Asian male in America, who are often drawn week and geeky. When the author asked Hideki Ono, who is a famous anime magazine’s editor, if he thinks the American usage of “otaku” has helped produce more positive connotations in Japan, he gave interesting answer. “There seem to be many otaku in America these days, but we actually learned it from you.” Star Trek fans were original otaku, he believes. Actually they had activities and the costumes. “I never thought it would spread

Get Access