Italian Wine Industry

In The Canterbury Tales, Chaucer uses the obscene and the grotesque to illustrate to the readers the bawdy stories of the pilgrims on the journey and highlight their class differences. Although the members of the lower class use elements of the vulgar and grotesque, the erasure of some of the more obscene scenes by the storytellers indicates Chaucer’s humor to the audience as it is a rhetorical device. In “The Merchant’s Tale,” Chaucer gives the merchant, whose position is caught between the higher classes and the lower classes, the power to perform paralipsis to cheekily clue the audience in to the more vulgar moments of the story as well as depicting monstrous imagery.

Production and consumption of wine was mostly localized until the early 1990’s. Wine producers in different countries were traditionally isolated from each other, and most of the world’s wine drinkers consumed either local wines or imports from nearby producers. Winemakers had minimal cross-border interaction and followed local traditions.

| Keller Graduate School of MgmtInternational Business (GM598) Instructor: Kenneth Ninomiya Submitted By Group ASilvio AmadorAlfonso AguilarDate:

A giant hole is ripped in the side of a skyscraper. Smoke and flames pour out and debris tumbles into the street. Clouds of smoke billow upwards and burning embers rain down. Plumes of dust and smoke blot out the sun, darkening the city skyline. In the foreground, a figure stands defiantly, his confrontational gaze burning with dark intensity.

This industry has seen very limited growth since 1986. Based on Exhibit 4 (C-271, the total wine consumption in the US) and Exhibit 5 (C-271, per capita wine consumption in the US) the wine industry is in the maturity stage. It could

The scope of the innovation expertise that New World wine producers have is value-chain wide in scope, and in-depth enough to completely re-order manufacturing, fermentation, distribution channel, pricing, marketing and customer service (Cholette, 2009). New World wine producers

 2009, Icfai Center for Management Research. All rights reserved. No part of this publication may be

This case describes the global development of wine industry, and how new world wine players occupied the global market share from old world wine producer gradually. It is very interesting that author selected the Britain as the sample stage for the battle between the new world wine campaign and the traditional campaign.

Today, power is something strongly encouraged by the world. Get more of it; you’re entitled to whatever you want; be the best. As humans, we love to make a pedestal, putting ourselves above others around us. However, the Bible clearly depicts God’s immeasurable power that makes nothing of such earthly and egotistical ambitions. He is the one who turns hearts towards him; it’s under His authority that lame men could walk, or the dead become live again. So instead of belittling God so often as we do, we ought to humble ourselves before the Lord.

Giovanni D’Orio, Department of Economics and Statistics, University of Calabria – Rende (CS) Italy. Contact:

Original written by professor Pablo Pedro Melero Perlado at IE Business School. Original version, 14 January 1998. Last revised, 27 May 2008. Published by IE Business Publishing, María de Molina 13, 28006 – Madrid, Spain. ©1998 IE. Total or partial publication of this document without the express, written consent of IE is prohibited.

The buyer’s power within the wine industry varies between different places in the world. There are for example strategic differences between Europe and the “New World”. The “New World” includes countries like the US, Australia, Chile and South Africa. In Europe there is a big competition

Serguei Netessine 1 The Wharton School University of Pennsylvania Robert Shumsky2 W. E. Simon Graduate School of Business Administration University of Rochester February 1999, revised February 2002.

Department of Decision and Information Technologies, College of Commerce and Finance, Villanova University, Villanova, PA 19085, USA Received 7 February 2002; accepted 26 September 2003

Irene Yousept, University of Newcastle upon Tyne Business School, UK Feng Li, University of Newcastle upon Tyne Business School, UK