Is Google a true monopoly?
Abstract
Google is arguably the most popular search engine used on the internet. The company offers superior search results and clearly employs workers with innovative ideas that can keep the company ahead of the competition. However Google’s own mission statement requires that it “Do no evil,” meaning that it has made readily available the tools that have made the company successful. The Justice Department would like to categorize Google as a monopoly, but due to its open book reporting and its development of additional services, proving monopolistic status would be difficult and perhaps ineffective.
A monopoly is defined as “a firm that is the sole seller of a product without close substitutes”
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It was estimated that 1 in every 65 dollars in the economy belonged to Rockefeller. Based on this and other high profile examples, a case can be made against any government regulation.
As mentioned before, Google maintains that it does not meet the requirements of a monopoly. It is more likely that they could themselves to be involved in monopolistic competition. In a monopolistic competition, there are many firms that offer similar products or services that are similar but not identical. Google has conducted business in a smart way. When Google entered the internet market, companies such as Yahoo and MSN had been in widespread use. Google began in direct competition with the search engines of these companies. The company gained near immediate popularity due to its simple design and later its more helpful and accurate search results. Over time, Google added email, image searches, You Tube, and most recently its own web browser to compete with Internet Explorer called Chrome. Had Google not chosen to develop these other avenues, the share they hold in the internet search industry could easily be classified as a monopoly. This is because of the way Google offers search results. The methods used are innovative and while readily available to the competition, according to Google itself, are unique to
In economics, a monopoly is a single seller. In law, a monopoly is a business entity that has significant market power, that is, the power to charge high prices.[4] Although monopolies may be big businesses, size is not a characteristic of a monopoly. A small business may still have the power to raise prices in a small industry (or market).[5]
Monopolies are defined as an industry dominated by one corporation, or business, like standard oil. They are a main driver of inequality, as profits concentrate more on wealth in the hands of the few.(Atlantic). A monopoly has total or nearly all control of that industry. They are considered an extreme result of the U.S. free market capitalism. The business own everything, from the goods to the supplies to the infrastructure. This company will become big enough to buy out other competitors or even crush their competitor by lowering their prices to get the other business to go out of business. They will then control the whole industry without any restarted, having the prices be what they want and the product to be in what condition they want
Monopoly is a firm that is the sole seller of a product without close substitutes. A monopoly is caused by barriers to entry which means that there is only one seller in the market and no other firm can enter or compete with that sole seller. There are three main sources to barrier to entry, monopoly resources: a key resource required for production is owned by a single firm. Government regulation, which is the government gives a single firm the exclusive right to produce some good or service. Also the production process, which is a single firm can produce output at a lower cost than a large number of firms.
By definition a Monopoly is exclusive control of a commodity or service in a particular market, or a control that makes possible the manipulation of prices (Monopoly 2012). Individuals are often time fearful of a company or industry becoming a monopoly because it would control too much of a market share, and do whatever wants; this includes raising prices, to using excess capital to branch into even more areas (Rise of monopolies 1996). The market structure of a monopoly is characterized by; a single seller; a unique product; and impossible entry into the market (Tucker 2011). A monopoly can be a difficult thing to accomplish being that a single seller faces an entire industry demand curve due to the fact it makes up the industry as a
Monopoly power is the power of a monopoly firm where they are able to control or set a price in its market.
With the coined corporate motto “don’t be evil,” Google reaches into the everyday experience of millions of people around the world. Placing itself in the center of the Internet culture, as the world’s leading search engine, Google is single handedly changing computing landscape. Jonathan Knee, Bruce Greenwald, and Ava Seave of Columbia University dismantle the myths stimulated in media economics. The growth of the unflattering results of The Curse of the Mogul argues, that the advantages and benefits are an illusion and media companies are unsuccessful in grasping the concept of competitive advantage. In Googled: The End of the World as We Know it, Google does not face the challenges of unsuccessful competitive advantage, as their level of competitiveness and competence expands, they prove The Curse of the Mogul is right.
What is monopoly? A seller that has no competition in selling a unique product (The Economic Times 1). In Is It Time to Break Up Google? by Jonathan Taplin Argues that regulating natural monopolies such as Google, Facebook and Amazon will prevent economic inequality. (Taplin 2). Taplin mentions three ways to regulate these Monopolies. I totally disagree because even though most of these companies have a large percentage of market share they are not the only companies out there. These companies are not forcing us to use their software, we have choices, but they have what we are looking for.
What is a monopoly? According to Webster's dictionary, a monopoly is "the exclusive control of a commodity or service in a given market.” Such power in the hands of a few is harmful to the public and individuals because it minimizes, if not eliminates normal competition in a given market and creates undesirable price controls. This, in turn, undermines individual enterprise and causes markets to crumble. In this paper, we will present several aspects of monopolies, including unfair competition, price control, and horizontal, vertical, and conglomerate mergers.
Though Google seemed to promote free-thinking and free speech on one hand, they were censoring and filtering with the other. Google lost credibility with the public, thus tarnishing its public image and “loosing 1% of the U.S. market in one month,” as reported in The Business. (2006, Aug) “Image credibility is based on the constituency’s perception of the organization” (Argenti, 2009, p.39). When the public image of a company has been compromised it “can make a huge difference in determining the success or failure of the organization” (Argenti, 2009, p. 40). When the public looses confidence in a company and what they stand for, they no longer wish to use its product. In response, executives at Google attempted to convince the public that they could handle the balancing act between censorship and providing information, and gain back public trust and confidence.
Google is the most popular search engine that the world uses on an everyday basis. Sergey Brin and Larry Page created Google in 1998. What started out to be a small search engine and ranking system are now the worlds most profitable Internet companies of our time. Google has created many products today that have changed the world of technology, products such as Google+, YouTube, Android, Motorola Mobility, the Nexus 7 tablet computer, Google Wallet, and Google Glass (p.470). Google is qualified as one of the best companies to work for (p.464.) The issue we are facing today is the privacy policy
Google is a company that was conceptualized in a dorm room by two Stanford University college students in 1996 (Arnold, 2005, p. 1) and has morphed into one of the greatest technological powerhouses in operation today. What began as merely a means to analyze and categorize Web sites according to their relevance has developed into a vast library of widely utilized resources, including email servicing, calendaring, instant messaging and photo editing, just to reference a few. Recent statistics collected by SearchEngineWatch.com reflects that of the 10 billion searches performed within the United States during the month of February, 2008, an impressive 5.9 billion of them were executed by Google (Burns, 2008). Rated as Fortune Magazine’s
Today, Google, Inc. is worth more than General Motors, McDonald's and Disney combined, and the company continues to model the way in the global technology industry in which it competes. In fact, the company's name has become a verb and it is common practice for consumers to "Google" what they want to find online. To determine how Google, Inc. reached this dazzling level of performance in a relatively short period of time, this paper provides an analysis of the three external environments in which Google competes, the general environment, the industry environment and the competitor environment. Next, a discussion of two specific strategic issues as well as opportunities and threats that are facing Google, Inc. is followed by a summary of the research and important findings in the conclusion.
When a good or service has only a limited number of sellers and offers the product with little attention to the competition, this is known as an oligopoly. An oligopoly is different than a monopoly because there are multiple firms that are involved; however, the consumer can be affected in the same way. Competition can usually be seen as what’s best for the customer; however, that’s not always the case for the firm. If we observe two firms that have the leading sales in soda, Pepsi Cola and Coca-Cola, we can see how they form a great example of oligopoly. As the information provides, we can see that these two drink companies share about half of the soft drink market.
Google is the most successful information technology and web search company in the world. It was founded in 1998 by two Stanford Ph.D. students, Larry Page and Sergey Brin. The company name, Google, is a play on the word “googol” which is a mathematical term for the number 1 followed by 100 zeros. Larry Page and Sergey Brin chose this name to reflect the large amount of information on the web. The two created this search engine so that people can find anything on the web all in one place. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” Now, the company is far more than a search engine website, it has grown to be a substantial collection of products and services that are
Perhaps the most critical approach to Google’s position has been the European Parliament’s quest to limit its market control. The company, which controls over 90% of searches in many European countries, has faced a number of legal challenges from the European Parliament in recent years.