2015
Consumer Behavior
Arjun Khosla
INDIVIDUAL ASSIGNMENT
Interview with a company to understand their target market , product/service positioning , tools and process used in Market Research and Recommendations
AGENDA
Sr No Topics Page No
1 Introduction to the company 2
2 Market Segment 4
3 Positioning of services to the Target Market 5
4 How to understand the target market 6
5 Challenges faced in Market Research 7
6 Recommendations 8
7 Conclusion 9
8 References 10
Introduction
Name of Company: Iksula Service Pvt Ltd
Name of Person Interviewed: Samarjeet Sigh
Position in company: CEO
Iksula is an eRetail company started by Mr.Samarjeet Singh, an MBA graduate from the Goa Institute of Management, that provides complete solutions for Internet and direct commerce companies globally. (www.Iksula.com/aboutus). In my research study I had a chance to sit down with the top level directors to understand the business and the target consumers of the company.
Iksula a B2B company provides a diverse range of solutions as services to its clients. Most of the services provided by the company is directly comprised in 4 broad categories:
• Online Marketing
• Ecommerce Consulting
• Marketing Operations
• Technology
The company focuses on the Fortune 500 as their primary target customers. Most of the companies in the Fortune 500, list up the “Marketing Operations” side of the service offered by Iksula. The Marketing Operations in the company is dived in two fields
In both short stories, “The Most Dangerous Game” by Richard Connell and ‘The Interlopers’ by Saki, two men have a conflict between each other. In ‘The Interlopers’ the enemies are two neighbor heirs, Ulrich won Gradwitz and Georg Znaeym, who feud for the land of the Carpathian's, while in ‘The Most Dangerous Game’ these are two hunters, and one of them becomes a prey of another. These characters intrude into a natural environment, which is not human zone, what caused the consequences in “The Interlopers”. Both authors reach similar endings without a real resolution to intrigue the readers with various options. Ominous and suspenseful mood of these stories help the readers to imagine upcoming mystery of their plots. However, there is a contrast
To be able to do this project you should select a company of your choice and identify the various market research techniques the company has used to gather information of the market.
Provide an overview consisting of a brief description of the chosen company, your chosen product or service, and annual sales.
Thus since now we know the remarkable history and brief introduction about M&S it is going to be indeed more interesting to know the stakeholders and their power and ability, organizational structure and its business operations which is described in detail in following sections.
Interviews provide a way for businesses to collect detailed qualitative information from a small selection of people by face to face discussions
What 3 pieces of information should try to find out from your potential customers whilst researching their needs?
Business is one of the most important careers in order for the world to grow and develop financially. In this assignment I tried to interview somebody who really inspires me and likes how he teaches. I’ve decided to interview Professor Timothy Myatt, he’s my Business Tech teacher, and he has shown me many things since I have started at Trevecca. At the beginning, I asked him if he felt something for his profession like a calling. He told me that actually he didn’t, his initial career of interest was Science or Chemistry. Professor Myatt, didn’t really know what he was up to, but he definitely knew that he was into technology.
This is Heath Like and I am emailing to inform you that I have met with the B2B client. I have also asked to set up a meeting to discuss our bulk pricing rates. I plan to offer them discounts of 1% for an order between 100-249 units, 2% for an order between 250-499 units, 3% for an order between 500-999 units, and 4% for orders of 1000+ units. I hope that you find these rates acceptable and I ask that you inform me in case any changes need to be made.
Change is an occurrence that happens to a person or a company that results them going into a different direction. This either helps them or impacts them negatively. I will explain in this section the outline of my report, in using terms and theories learn in this course so far as well as briefly what has happened within my company Dash Distributors. In this report I will discuss the major changes that have happened at Dash Distributors in the past 10 years. Go through the company’s history and as well as the internal and external factors. It will also contain what I went through an interview with my manager Mike Walter.
Beginning the interview and skills/techniques used (empathy, rapport building, listening skills, closed-ended questions and open-ended questions, signs of client engagement)
The interview process is the gateway to basically fill a position from a company. The function of an interview is to assess candidate’s skills to pertinent questions that are necessary to fill in the needs of an organization. Fact of the matter is, structuring an effective and efficient interview process is not really basic, for it entails ethical, legal and moral considerations with each question asked. Since we would cover up ten questions in this elective, the two criteria’s that I am going to include as a ranking score would be a confidence rating scale in which to scale the level of confidence the way each candidate answers the question and a question satisfaction rating scale in which for each person that conducts the interview will also rank the level of satisfaction on each question that had been answered by the interviewee (Pulakos, 1997). Both scales would be scaled from 1 to 5 in which 1 would be the lowest attainable score and 5 would be the highest. This then would make up a perfect score of 100 points as confidence would make up a total perfect score of 50 points for ten the questions and also the same with satisfaction. In the end of each question there would be a space provide to write any important notes on why or why not they are the best candidate for the position.
a. What process elements do you believe are critical to ensure your organization understands the target market and its needs today and remains knowledgeable and informed about trends as your business grows and technology and market forces change the market? Are there specific tools (e.g. CRM, big data tools) that should be part of your firm’s toolkit? If so, explain what value they bring, how they fit into your process, and way they are worth the investment of time, money, and mind share during the critical startup phase.
A fundamental solution to attract more customers; Owner Ollies in this case, is by providing Customer Experience management and enhancement solutions.
|How the company will promote services/good to the target market. |Where the company will be located or products and services sold. |
Many small businesses don’t realize how important their company image really is. The following is a formula for low cost marketing for a small business to create or better their image. To find this formula I interviewed Evan Paull, the owner of a small sign making company based in Annapolis Maryland called ‘Independent Sign Consortium’ or ‘ISC.’ ‘ISC’ was started in 1996 and has had a steady growth ever since. I also interviewed Allison Green, the marketing director of ‘Revisions,’ ‘Revisions’ is based in Baltimore Maryland and is a non-profit organization dedicated to helping the mentally ill.