Internship Case Study: Hyundai Motor India

Consumers are not limited to a single market, many of them will be purchasing multiple bikes, but all of them have specific preferences. Successful company will meet customer’s needs and maximize sales by growing the potential market size as well as taking sales from competitors.

Humans are a unique species because they have possess the ability to reason. Other animal species only have instinct, thus making them less smart. In Richard Connell’s short story “The Most Dangerous Game”, it tells of a hunter named Rainsford who got stranded on Ship-Trap Island. Zaroff hunted Rainsford on the island, but in the end Rainsford killed Zaroff . In “The Most Dangerous Game”, the author uses imagery, setting, and characterization to suggest that instinct is better than reasoning.

According to Holt (2004), a brand can be defined as a term, name or a design that distinguishes product or service of one manufacturer from others. Brands are normally utilized in advertising, business and marketing. In accounting terms, brand is an intangible asset which is present within every organization. It is most valuable asset that is outlined in the balance sheet of a company. Brands owners need to effectively manage their brands in order to enhance shareholder value. Brand valuation is an important technique that associates money with a brand. Effective branding often results into high sales volumes of a particular product. A customer who prefers a brand is more likely to choose other products which are offered by the same brand. Brand can be stated as a personality that facilitates identification of a company, product or service. It even encompasses relation with other constituents like customers, partners, investors, staff, etc. Individuals distinguish psychological aspect of a brand from experimental

Elaine Pagels seeks to clarify ongoing questions with Christians and Satan and how Christians managed to create such a demonic figure in The Origin of Satan: How Christians Demonized Jews, Pagans, and Heretics. Pagels aims at taking a very complex subject and making her readers understand how Christianity developed along with Satan. Pagels gives several examples from many different time periods. This paper will aim at summarizing main points on how Satan was created. As well, how Christianity used Satan to demonetize Jews, Pagans and Heretics. Further, a brief opinion on if Christians had not developed Satan how would western history be different today. Satan continues to be one of the most recognized figures in today’s culture, considering out how this figure came to be is complex yet fascinating.

A brand is an organisation, product or service which has created an emotional connection with their consumers in order for them to favour their brand over their competitors. It is incredibly important for brands to keep up their image and one little thing could change the global perception of a business. It takes a lot to maintain a brand image that has been built up over a long period of time and even more to regain it if that reputation is lost. Brands are created through various different aspects such as their visuals, tone of voice, advertising, actions and reputation. The combination of these will leave their consumers with long lasting emotions and perceptions of a particular brand and will effect whether they support a business or not and whether they would favour or avoid it. When a brand looses their image it can cost a lot of money and time to rebrand to prevent complete failure of the product or service.

According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”. However, as Keller highlights, a brand is also “something that has actually created a certain amount of awareness, reputation, prominence, and so on in the marketplace”. Therefore, a brand is an identity created to differentiate itself from the competitors and to be remembered in consumer’s mind.

Branding is one of the most important aspects of any business structure. Your brand is meant to increase the competiveness against your company. “your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates

Branding is not just a corporate identity program that promotes continuity of messages delivered to the consumer. It is more than logos or product lines or even products. A brand is the result of managing a number of elements, such as marketing, sales, distribution, product quality and others in order to create an emotional connection with consumers. Marty Neumeier (2005) defines a brand as "A person’s gut feeling about a product, service or company. Therefore, positioning is the vehicle used to establish a preference to a company’s brand relative to competitive offerings, based on the perceived uniqueness and significant difference. Branding, therefore, promises a good user experience.

Many successful companies use essential marketing tools. Branding is one of the most important. Marketing is another tool that is paramount to a brand’s success and stimulates consumer demand of product. Branding has a powerful influence on the manner of which people perceive how companies spend each and every year to develop a brand’s image, shines light on the significance of branding. The influence branding has created impacts everything about the product.

INTRODUCTION: HMSI was established on October 20th 1999 with an aim to produce world class scooters and motorcycles in India. The state of the art HMSI factory, located in Gurgaon, was spread over 52 acres. The initial installed capacity was 100000 scooters per year, which was scheduled to reach 600000 scooters by the

Branding is a tool to make the goods of one producer different from another producer (Keller, 2003). Carroll (2008) asserts that branding is a sign of quality, and it is helpful to increase

According to PRWeb (2013), the Motorcycle, Bikes and Parts industry has entered the maturity stage and it is shifting its focus on the international trade. There is an increasing demand for low-cost and fuel-efficient motorcycles by the customers as they have less disposable income. In 2009, the industry revenue declined by 37.3% (Molavi, 2010) and it is forecasted that the trend will continue in the next five years to 2012 with declining percentage of 6.7% every year (“PRWeb”, 2013).

Long before now has branding been considered as one of the peripheral aspects of business. Manufacturers, investors and other key players focused on the product without paying much attention to the consumer. But as the business landscape got tougher, marketing became not just an integral part of business but one of the fundamental principles of success.

Texas A&M is considered to have high female numbers compared to most universities. However, less than half of those females who enter an engineering major will graduate with a degree in engineering (“Retention”). According to a study completed by Project on Women’s Engineering Retention, or POWER, and the University of Wisconsin-Milwaukee, twenty percent of engineering graduates are female, yet only eleven percent of practicing engineers are female. There are a plethora of reasons women claim for leaving the engineering field. However, redefining the engineering field and educating those in the field can solve most of the problems women cite in the engineering field. The POWER study researched the reasons women claimed caused them to leave the engineering field and any potential improvements to help retain strong gender ratios in the workplace.

International competition will increase as Chinese companies losing their domestic market will invest more in India