Electronic passage through the Internet leaves a trail that can be traced. Tracing is a process that follows the Internet activity backwards, from the recipient to the user. As well, a user's Internet activity on web sites can also be tracked on the recipient site i.e., what sites are visited and how often. Sometimes this tracking and tracing ability is used to generate email to the user promoting a product that is related to the sites visited. User information, however, can also be gathered covertly. This leaves us wondering if tracking devices violates the user's privacy.
There are different types of tracking devices; most common one is called cookies. Cookies are computer files that are stored on a user's computer during a visit to a
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But web bugs are invisible on the page and are much smaller, about the size of the period at the end of this sentence." (Web bugs)
"A Web bug "is like a beacon, so that every time you hit a Web page it sends a ping or call-back to the server saying 'Hi, this is who I am and this is where I am,'" said Craig Nathan, chief technology officer for privacy start-up Meconomy.com and former technical liaison for Personify. " ( Web bugs)
Most computers have cookies, which are placed on a person's hard drive when a banner ad is displayed or a person signs up for an online service. Savvy Web surfers know they are being tracked when they see a banner ad. But people can't see web bugs, and anti-cookie filters won't catch them. So the web bugs wind up tracking surfers in areas online where banner ads are not present or on sites where people may not expect to be trailed.
That was the case last month when the White House ordered its drug policy office to stop using web bugs on the government's anti-drug site Freevibe.com. Following the mandate, the Clinton administration issued strict new rules regulating federal use of the technology which can surreptitiously collect personal information.
Web bugs can "talk" to existing cookies on a computer if they are both from the same web site or advertising company, such as DoubleClick, which uses bugs and dominates the online advertising market.That means for example, that if a person visited Johnson & Johnson's YourBaby Web site, which
I have also found out that sniffer can be used to track certain packets that were being sent and received when browsing on the Internet. For example, just searching up www.google.com packets are being linked to others when launched. The packets can be sent to ads, weblinks, or that specific site. This also provided me some personal knowledge about how people can track you based on IP when you ping to another destination. I found the hands-on activity very eye opening to the user using the program. It shows a lot behind the scene of what happens when you search for a simple website link nvcc.edu or google.com. I also found that people who work with networking could also benefit off of using a sniffer. They can determine how the traffic between the connection to another website/user. For instance, if multiple people demanded to search for one certain link and it ends up crashing the site. A network analyzer can see how many packets were received and requested within that period. The network analyzers could determine a solution based on the data provided from the program and help slower the traffic to prevent future crashes or failure to connect within the
A website places a cookie on your computer to remember certain data so it may run smoother when you return to the site, some government’s collect data to collect data for national security, Google can also collect data to send to marketing companies.
Cookies are used to collect the information about your visit to the website. This information can be used in many ways for the multiple devices to monitor and maintain the information about the visitors to our website. Some visitors may set the browser not to accept the cookies or notify when you receive the cookies for deciding whether to accept the cookies. If you do not accept the cookies then you will not experience any visit orelse you have to subscribe the service offerings on this website. These cookies play an important role for providing the good customer experience.
He tells the reader about how the internet uses your information. " A network that has ads on a lot of sites will recognize a browser when it goes to different web sites, enabling the ad network to get an idea of that persona's interests."(5) He also talks about Cookies and how they use your information.
We are practically carrying around a tracking device, even though we just think of them as
Nicholas Carr uses his article “Tracking is an Assault on Liberty, With Real Dangers” to explain the dangers of tracking on internet users by using real life examples. The first example that Carr uses is about a man named Tom Owad, who found
In today’s era of technology, many people are concerned about internet privacy. Most concerns are usually sparked by misinformation. One piece of technology that is most misunderstood is the cookie and its uses.
Nowadays, many people own smartphones as well as other technological devices. We use them to do a variety of activities such as reading the news, shopping, surfing the web, etc. However, as we are doing these things, companies are tracking our actions, and often without our knowledge. For example, they can observe what products we spend time looking at, and then show more ads of that same item. Basically, the information they obtain from tracking us is utilised by various companies as a way to improve their marketing. While this sounds like a useful method, there is some controversy: is this an invasion of the customers’ privacy? After all, I am sure that everyone values their privacy, and would not be at ease knowing that what they do online is being tracked. Having considered both sides of the issue, I believe that companies should not be allowed to track customers without their consent.
The focus of this blog entry (and indeed my own area of preparation for the seminar) will be electronic tracking. I hope to examine some of the measured benefits of such technology, and address some of the more ethical issues surrounding the topic- particularly the balance between practical benefit and theoretical loss of liberty.
“Tracking Is an Assault on Liberty” is an essay written by Nicholas Carr in 2010 in the Wall Street Journal. He said that there are chances that, “our personal data will fall into the wrong hands” (Carr 438). It means that people’s personal information might drop under the hands of hackers, data aggressors, and stalkers. In addition, Carr believes that “personal information may be used to influence our behavior and even our thoughts in ways that are invisible to us” (Carr 439). It means that the data aggressors misuse people’s information in opposite way or in a wrong way. For example, data aggressors steal the people’s personal information and use that information for their own benefits. Therefore, Carr believes that government should regulate the internet. Unlike Carr, Harper believes that people are responsible for their own information. They should be aware and concerned about potential dangers of posting their personal information on the internet. However, it’s people duty to be aware of its consequences before posting any of their personal
The Internet?s leading advertising company, DoubleClick, Inc. compiled thorough information on the browsing routine of millions of users. They
Going to a shopping store is not the only place a consumer will be tracked and watched. Unfortunately, in the new era another level of eavesdropping has manifest through Smart television for American society. For instance Retail stores are spying on you in the stores and now have the capability to track your every move online. When you are at home you Smart television listens to your conversations and records what you watch. Consumer tracking may consist of video camera recording your license plate, bank information, credit score and eavesdropping through your television (Mosser, 2013).
However, targeted advertising has raised new questions on privacy since it must collect user’s information in order to publish advertisement. When a consumer visits a website, every page they view, the time spent on each page, the new pages they click on and how they interact with the server, allow browsers to collect that data. Analyzing from the technology used in behavioral targeting advertising, web browsing history will be tracked and sent to web server. In order to best select advertisements to display, data mining and machine learning theory will be implemented for analyzing users’ behavior (Korolova 2010).
To begin with, the way we interact with a website has to be established. To get on to a website you have to have a computer of some sorts. A way of navigation could be a mouse, trackpad, or even your fingers. As well as having access to the internet is all required to get on a website. Now to the experience of the website Instantwatcher.com.
They can identify websites frequently visited by users, those vulnerable websites that can be targeted and what users often search for.