International Marketing

International marketing or business is uniquely different from the local market because the product price, place and promotion is vastly different from what is been offered to local customers (Johansson, 2000) With the emergence of the information technology, cross border marketing has never been a distant dream. However, it has never been easier even for giant multinational companies to face challenges that come in international business. The biggest challenge comes from the culture which varies from country to country.

1. The maintenance of cultures as parallel and equal to the dominant culture in a society is?

However, as recently as the 1970s, some governments and firms saw international marketing as an “optional extra” of minor importance. International business was typically considered a field reserved for a few trading companies and specialists. Other firms were content to focus on their domestic markets and disregarded international dimensions.

24) Which of the following areas will a marketing manager standardize or adapt when taking a new product global?

The task of International marketing is more difficult and risky than

4. Describe the impact that your culture has had on the values that you hold.

Culture is a dynamic aspect of one’s life and our profession. It is multidimensional and complex. Please reflect upon the following questions and write your reflective thoughts.

Tourism trend within selected country 1 South Korea: there are positive trends within South Korea tourism industry. The main competition areas lie in business operating overheads, high costs of tourists carrying, unstable petrol costs and high labor costs from the international competitors.

D. the differences between countries in terms of culture, and the differences between countries in terms of

1. International marketing is the performance of business activities designed to plan, price, promote, and direct the flow of a company 's goods and services to consumers or users in more than one nation for a profit.

BHP Billiton, which is Broken Hill Proprietary Billiton, is an Anglo-Australian multinational mining and petroleum company. BHP started its operation in Melbourne in 1885 which is one of Australia’s largest and oldest companies, and it focused on development, discovery, production, and marketing of natural resources. In value-added flat steel products, BHP was also a market leader. In 1860, Billiton was established in The Hague,

International business contains all business transactions private and governmental, sales, investments, logistics, and transportation that happen between two or more regions, nations and countries beyond their political limits. Generally, private companies undertake such transactions for profit governments undertake them for profit and for political reasons. It refers to all those business activities which involve cross border transactions of goods, services, resources between two or more nations. Transaction of economic resources includes capital, skills, and people. for international production of physical goods and services such as finance, banking, insurance, and construction.

The original formula for Red Bull was developed in 1964; however, the Red Bull company was not founded until 1984 after a merger between Dietrich Mateschitz, marketing guru, and Chaleo Yoovidhya, the owner of the Red Bull formula. Categorized as an energy drink, Red Bull was initially designed to “treat jet lag and boost energy for truck drivers” (Hollensen, 2012). In today's era, Red Bull is commonly used as an energy drink; like coffee, and as a mixer in alcoholic drinks, like Red Bull Wings and the Jägerbomb. This aligns with the company's focus on the younger generations of partygoers and post-secondary students.

← which remaining overseas market should be avoided because competitors (domestic and foreign) are already well established? - help to determine whether market should be included/not because of their potential competitive reaction. Also include entering a market n prevent others entering the market, entering the market where competition already exist-confronting them and entering market where competition doesnt exist. The latter strategy designed to build market share and gain experience by attacking competitive markets in other countries at a latter stage.

A company advertised eyeglasses in Thailand by featuring a variety of cute animals wearing glasses. The advertisement was a poor choice since animals are considered to be a form of low life and no self respecting Thai would wear anything worn by animals (Payne, website). Could the company have known about this before the product launch in Thailand? Why did the company fail in spite of coming up with a trendy and fashionable product? The reason for the company’s failure in Thailand was that they did not identify themselves, advertising in this case, with the Thai culture and totally misjudged the social customs of Thailand. The company could