Integrated Marketing Communications Plan

Hanes uses quotes and experiences from mothers and their daughters to implement actual examples of young girls’ issue. Similarly, Hollandsworth applies examples to shadow the pageant world, and gives the audience a glimpse into the glamorous world that the young girls are living in. Both authors employ vivid word selection to create a sense of empathy in the readers. On the other hand, the two articles are still different in certain ways. For instance, Hanes delivers statistical information from recent studies, numerous expert opinions, facts, and strong word choices to support her argument. Contrary to that, Hollandsworth’s strategy is to describe the pageant through excessive imagery, and helps audience visualize the situation. Hollandsworth also tends to refer to professionals, such as detective and psychiatrist, to strengthen his point. Their arguments are also slightly different. Hollandsworth believes parents are partially responsible for putting their daughters in pageants as a way to gain fame and fortune. Hanes, on the other hand, does not blame the parents for their children’s behavior. She states that parents can limit some aspects of media to their children, but cannot stop the kids from being exposed to over-sexualized environment from countless resources. Their arguments might be different due to the intended audience. Hanes is writing to present objective opinion, therefore, she sounds more

In the article, “Toddlers in Tiaras” by Skip Hollandsworth, the author’s main focus is to make the audience aware of the dangers involved in child pageantry, and how it can negatively impact the children who participate. People who enter their kids in these events don’t think to consider the consequences that result from pageant lifestyle. By incorporating strategies of ethos, pathos, and logos, he is able to make an effective point of argument to persuade the audience.

Significance: In regards to the significance of these claims, the examination of how women are objectified spans a wide spectrum from appearance to persona. To hone in on this, the reading “No More Miss America” provides clear evidence as to why beauty pageants are a negative influence

We are Swift Marketing who operates as a full service agency and we have been given the task of creating a strategic communications plan for William’s and Glyn’s Bank for the duration of one year. The budget given to us is £10 million.

In light of this simple yet powerful story, the Women’s Ministries Department of the Braeton Seventh-day Adventist Church, embarked on ‘Operation Huldah’, a weekend of evangelism, prayer and empowerment for our ladies. Under the theme, Flawed but Faithful- Let Jesus Be Seen In Me”, the

Advertising is a visual or audio communication that employs a non-personal message to promote to sell a product or a service ideal. Advertising is transferred through mass media including: newspapers, magazines, television, radio etc. Advertising is a way of delivering messages to customers and prospective customers. The intent is to persuade consumers that a company’s services or merchandises are the best. Advertising wants you to believe that the appearances of the models are exactly what they look like, when in actuality the models are photoshopped and altered, with the focus on one part of their bodies.

There are numerous substantial barriers that affect the way in which Integrated Marketing Communications is able to function within an organisation, the list includes: a lack of creativity; lack of time management as well as issues of synergy (MMC Learning, 2015).

There is an ongoing debate on the detrimental effects that beauty pageants can have on their contestants. Judged solely on physical beauty, beauty pageants have been around for quite some time. The first pageant, the Miss America pageant, was held in 1921. Miss Universe and Miss USA soon followed, and by the 1960’s beauty pageants were part of American culture. Viewed as a positive and potentially rewarding competition, pageants have now recently had a drastic turn of view. Advocates of beauty pageants put forth that beauty contests develop self-esteem and confidence (Ending the Hypersexualization of Girls). However, beauty pageants can be a highly destructive concept that can put too much pressure on its contestants to look perfect, put parents in a financial crisis, and quite frankly, be simply unhealthy. As well as participation in beauty pageants, there is a rage of them on television as well. Television images and broadcasts have had a huge impact on it’s participants and the type of messages they internalize about what is “normal”. (Could Child Beauty Pageants Be Banned in the USA?). Children, as well as teens, view what they see on television as what they must become. Beauty pageants are very undermining to the participants emotional health, the pressure to look perfect, and it’s countless negative effects they possess.

Approximately, 2.5 million women participate in US beauty pageants each year. The pageants are supposedly meant to act as a stage for female contestants, to promote community service and gain scholarships are often affiliated with objectification. I clearly disagree with the whole idea and believe that the sole purpose of beauty pageants is female exhibitionism. The trend of these started when P.T. Barnum invited a few handfuls of women to brandish their figures. At first this was ridiculed as scandalous but then after a few alterations the idea this preposterous event has flourished into a business attracting businesses; acting as an economic driver.

Advertising is how a company encourages people to buy their products, services or ideas. An advertisement is anything that draws good attention towards these things. It is usually made by sponsors and are broadcasted using variety of media.

Women have been involved in Christian ministry since the very beginning of Christianity. It has declined and risen according to the acceptance of the environment. The two papers addressed in this essay document the rise of women ministers in the Holiness movement as well as the decline of women in the modern Pentecostal movement. In response to this decline in women in ministry, Courtney Stewart gave points which the UPCI should tackle to rectify the situation.

For years, child beauty pageants have been challenged on if it is harmful or innocent to the contestants. They require each contestant to take part in different events regarding their social and mental skills, as well as, their talent; but, it also requires the interpretation of their appearance based on the judges own definition of beauty. Sponsoring for those against it, Laurie Patsalides concerned in her article claim these child pageants are to be over sexualizing girls in, “response to legitimate public concern [that] younger and younger children [are] being sexualized.” The requirements can become stressful for girls as they assume they are not good enough to enter and compete. Since girls have been able to walk and talk, parents have taught them that the inside is what matters most; yet, they assign them into these competitions for them to focus on their outer beauty and how they carry themselves. People argue that for a child to be surrounded by judges critiquing their appearance, it will make a girl self-conscious from the discrimination of being compared, for her looks, to other girls her age. Therefore, Patsalides stated that the comprehensive society, “perpetuates [this situation by praising beauty] more than a girl's accomplishments and innate abilities.” Beauty pageants are all about the visuals for the judges to have their attention focused on the best makeover, most bedazzled dress, and the capability of the perfectly represented little girl. Consequentially,

Beauty has always been a quality that is valued in the eyes of society, so it is no wonder that pageants showcasing the elegance of women have steadily enlarged over time. The first beauty pageant was held in the 1800s, parading beautiful women in extravagant costumes across a stage and displaying their talents for the public’s viewing pleasure. Over time, the pageant industry has only continued to grow, with approximately 5000 pageants being held in the United States each year (Lieberman 751). In the late 1900’s, the flourishing industry introduced a new type of beauty competition, placing children under the spotlight. Although these pageants may seem harmless from the surface, they appear to have more harmful effects on the little girls that enter them than what meets the eye. Girls who compete are also often exposed to a number of physical and emotional health hazards, both of which can be extremely degrading to the lives they have ahead of them. Child beauty pageants, therefore, should not be encouraged.

Pageant contestants’ beauty is evaluated by their talents, and ambitions along with their ability to articulate goals to “make the world a better place.” After parading around on-stage half naked or wearing lavish gowns they receive scores. Then they display a talent and answer one or two questions about important social issues to convince judges that they are the “…fairest of them all” (Disney 4). The contestants, judges, and the pageantry system

Public relations are unlike other means of publicity, such as advertising and marketing. However, companies tend to push public relations to the side to focus more on those methods. Public relations are earned exposure, while