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Indra

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|Indra Nooyi: |
|A Leader and a Woman of Substance |
|CEO Rhetorical Analysis |
|EXPO E34 |
|HES, Fall 2010 |
|Prof. Julie Anne McNary |

“I know what it’s like to be an outsider. I’ve experienced it firsthand,” Indra Krishnamurthy Nooyi said in an interview with the Wall Street Journal.[1] Nooyi is the current Chairman and Chief Executive Officer of PepsiCo, which is one of the …show more content…

Thesis Statement: Nooyi’s compelling story serves as an inspiration that goes beyond the corporate sector and transcends across the economic realm. Her massive influence in the business world and her unique leadership style is what we need to walk down the road to economic recovery in hope of a better future.

The Unconventional: Strategic and Humble Leader

Nooyi is an unconventional leader of high caliber. She revolutionized and maneuvered PepsiCo’ portfolio, increasing the company’s worth and market value. She is a smart risk-taker and a change agent. Early in her career, she restructured the company by making bold decisions. In 1997, she made a dramatic move to sell PepsiCo’s restaurant business and bottling division. She is a forward-looking leader who saw the change in consumer habits. She led the acquisition of healthy brands such as Tropicana, Gatorade, Quaker Oats and Naked Juice.[6] Nooyi entered corporate America at a time when strategic acuity was a commodity. She considers her strategic skill an asset and used it to capitalize on the economic downturn. During the recession, PepsiCo continued to reinvest and bought back its previous bottling divisions. By the end of the year, the company is estimated to gain $60 billion in revenues with over 300,000 employees worldwide.[7] Nooyi’s leadership helped improve PepsiCo’s corporate position today. PepsiCo currently ranks number

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