Indian Cheese Industry

Kudler Fine Foods evaluation and examination of the market trends in the industry in which operates presentation takes special interest in this paper. How market trends play a role in the market structure, effect of new companies entering the market, prices, and technology, productivity, cost structure, price elasticity of demand, competitors, supply, and demand analysis, and effect of government regulations will show in following parts of this presentation.

The marketing strategy of Haigh’s chocolate has been identified through detailed analysis of the external and the internal environment of the present market conditions and development of the Haigh’s. There has been complete detailed SWOT analysis of the company on the basis of research conducted from several secondary sources. It has been conducted in order to determine the important strategies and the key strengths of the company. Talking about the chocolate sector which has been further segmented into several categories in which Haigh holds the important position and have captures the major chunk of the market. Such markets range from chocolate blocks, bars and other diet varieties like gluten and eggless products. The demand in the chocolate market is also divided on the basis of the geographic location markets like that in Sydney, Melbourne and Adelaide chocolate markets. Other factors affecting demand in the market includes demographic, behavioural and psychographic segmentation.

Dairy Farmers was established in 1900 (Dairy Farmers, 2006a). It is one of Australia’s oldest food and beverage companies. It is presently headquartered in New South Wales (NSW), Australia. It is also the owner of the popular and award winning OAK brand name. According to company reports, it was originally assigned the responsibility of ensuring the freshness and quality of farmers’ produce when they reached city markets and consumers (Dairy Farmers, 2006a). However, it has grown over the years to become a major and dominant player in Australia, with a turnover of over 1.3 Australian dollars. The company obtains its milk from its own cooperative, made up of thousands of dairy farmers. These farmers are shareholders of the company. Dairy farmers also supplies both fresh and processed products the local as well as export markets. The company is reputed for its product excellence, having won a tall list of awards during its existence. In the words of the company it is “committed to using only the best and freshest ingredients, and to providing our customers with

Bega operates under the HACCP quality assurance program. This means that all farms have to be HACCP accredited before they are permitted to use their milk. All of the product produced at Bega Cheese are 100% traceable, from input of raw ingredients to the supermarket they end up in.

The natural cheese market has much to offer and is keeping up with the recent food trends of natural, organic, and healthy, all which help increase their sales and brand awareness. These two specific markets will allow for the greatest area of growth and show promising markets for the future. Consumers are looking for products that meet their particular lifestyle traits such as organic, natural, gluten-free, affordable or convenient, but the number one south-after attribute that cannot be forgotten is great

The purpose of this Market report is to present a study of the different opportunities for The Hershey Company to be able to expand its business globally and to make an initial proposal that Hershey’s pursue opportunities in France.

Since buyers today are numerous, widely scatted and varied in their needs and buying practices thus companies need to choose what type of the customers they wish to be connected. Through the interviewed, the author has realized that the company has segmented their market based on the geographical segmentation. Based on Mr Wang, the Yili has targeted the well-developed cities like other company, for instances, Beijing, Shanghai and Guangzhou. In addition, the Yili has covered some developed cities that other companies do not enter in which provide wider market and profit return to the company. There are not many companies enter to the less developed cities because of the sales points are not centred and thus, company need to spend huge amount of money in promotion and investment of exploitation for new market. When choosing a market-coverage strategy, Mr Wang has mentioned that the company has targeted the customers from all level of buyers. From the information provided, it showed that the company used undifferentiated marketing that approached market as a whole with one market. Dairy product is a grocery thing; therefore, the Yili using undifferentiated marketing strategy to focuses on common buyer needs rather than what is different and designed to appeal to the largest number of buyers. As mentioned earlier, positioning is an

Outline some of the changes that have taken place in the business environment in recent years which affect dairy industries in general and Fonterra in particular.

This report will cover the background understanding about the confectionery industry and do an in-depth analysis of the micro and macro environment. In addition, the market segmentation, market positioning and target market that Whittaker’s is concerned with is also discussed.

With a wide array of high quality wine and cheese products, Kudler Fine Foods provides an excellent assortment of goods for international sale, especially in countries with a fair amount of discretionary spending when it comes to food budgets (Apollo Group, Inc., 2011). Bringing these products to Germany, the world's fourth largest economy and home to a sizeable middle- and upper-class, makes a great deal of fiscal and marketing sense (Export.gov, 2011). The following paragraphs detail the company's plan for rolling out these exported products for retail sale in Germany.

Amrut Distilleries is known for its huge brands of items. They are Amrut Single Malt, Gold Star Fine Whiskey Blended, MAQ Scotch Blended Whisky, Prestige Blended Malt, Prestige Rare Whisky and others.

Dairy manufacturers have to obey certain rules and regulations decided by these organisations in respective countries in various aspects like they have to put all nutrition information on the packets per servings like protein, fat, sugar, ingredients etc.

The FOODBOWL is an open department that is designed to facilitate innovation in New Zealand’s food and beverage department. It is an easy accessible facility that can provide for small or large companies, even if they are just starting up. The Foodbowl is a national network of science and technology resources that are created to support the growth of both Food & Beverage businesses. The FOODBOWL was designed as a facility where any company can produce larger commercial runs of new products for trial marketing and can even capitalise on both the local and overseas opportunities. The FOODBOWL was partly created because the innovation is helping to develop new product ideas which meet the changing customer preferences and that they are competitive and sustainable in the global markets, so there is a potential for companies to earn more from food exports by developing higher products in New Zealand. New Zealand companies face challenges too, the New Zealand population is relatively small and the distance from overseas markets are quite a challenge for food companies developing products for export. Products take a while to ship overseas, so because of this the food products need to last longer so that they remain safe especially well beyond their shipping time. Plus, it’s also challenging for small start up companies to go from advertising kitchens to higher levels. They also have to spend a lot of money on either new equipment or the raw materials. But at the

Cheese has been used for centuries in an effort to preserve the nutrition available in milk. Today, more than fourteen hundred types of cheese exist, each with a distinct taste. (Thompson, 2007)The manufacturing of cheese is through several processes that are, pasteurization, adding additives, milk ripening and coagulation, curd treatment and finally cheese ripening. (Goff, 1995)

Mr. Milk introduces milk with new method of pasteurization that is VAT. This is new to people living in Pakistan as they used raw milk, UHT and fewer use HTST milk brands. Also Mr. Milk can use penetration strategy by selling VAT milk to existing milk market and targeting new customers.