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Important Components Of Building A Successful Referral System

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Now that we’ve discussed the top reason why people are not referring you—they think you 're busy enough already—we can move on to look at the next most important reason why people don 't refer. I 've seen this through my own personal experience and from working with many other practices: people don 't refer because they don 't know how or don 't have the proper tools. One of the most important components of building a successful referral system is determining exactly what you should have in it and how the system should work. You can ask anyone to tell their friends about you, but that isn’t going to help you have a consistent message. Nor is that going to give you control over what is communicated about your office, services, or the way you work. Having a referral system that has been created with care will ensure that you have addressed these issues and will get the most out of your referrals. In other words, your word of mouth will not be done haphazardly. Rather, you will know who is referring, what they are referring, and even at times when the referring is being done. Give Them the Proper Tools One of the biggest problems I find is that people don’t know how to go about referring someone to others. If it’s not something they are used to doing, they may not even know how, so they leave it alone and do nothing at all. Sure, the could just blurt out that so-and-so is a great doctor. But is that really an effective or meaningful referral? No, it’s not. The person on the

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