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Implementing Leadership Change

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Implementing Leadership Change
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September 17, 2011 Implementing Leadership Change
Gene One is a biotechnology company that has had success with engineering foods that are disease free and grow at increased rates. Vegetables such as tomatoes and potatoes have been grown without the use of pesticides and other harmful chemicals. These breakthroughs have changed Gene One from a $2 million start-up company into a $400 million company on the verge of going public. The original members of Gene One are challenged with organizing the company and preparing it for an initial public offering (IPO) on Wall Street. The IPO requires the company to make several changes to the structure of the company’s executive board, marketing …show more content…

Investors want to see progress and the marketing department will take the new scientific discoveries and turn them into profits. The existing marketing management does not have the skills to establish a marketing plan for existing and future products. The CEO will hire new management with the skills to time release products and create the hype needed for a public company. All decisions will revolve around the current and future profitability. The current marketing manager will be reassigned to manage existing accounts and provide insight into how the company built its current status. This individual has several contacts and can direct launches of new product after the planning phase has been completed. The marketing department will require training to reduce the stress of this change and prepare them for the rigors of public information sharing.
The human resource manager (HR) will be responsible for implementing a training course for the remaining members of the management team. Training will reduce stress and improve the effectiveness of the company. HR will develop communications detailing how the IPO is progressing to increase company wide knowledge and provide guidance for the future. Along with implementing a training course for their remaining management staff, human resources will create a number of developmental programs to increase communication between managers and employees. As Gene

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