Implementing A Successful Marketing Plan Essay

This marketing plan will also engulf vision of the company, its mission statement, product and services, and underlying factor of the business. The plans will also contain a vivid description of the company in terms of its business product as well as SWOT analysis to demonstrate its strengths, weaknesses, opportunities, and threats. A market target segmentation of customers, strategic mission, and its foreign expansion

A marketing plan can be viewed as a roadmap in which an organization navigates through a sequence of steps in order to promote a service, goods, or program (Thomas, 2015) (May, Apr 12, 2012). Therefore, in order to initiate the occurrence of any marketing activity, it is vital to have a marketing plan to follow in the event to create awareness, attract customers, and to gain business (Thomas, 2015). In having a marketing plan, the organization must delineate their marketing initiative through a sequence of designated steps by strategically organizing, marketing activities while defining who will be their targeted potential customers (Buttell, Jan/Feb 2009). In meeting the strategic objectives of a marketing plan, it should

This business report aims to show how important a marketing plan is, demonstrate the key elements of a successful marketing plan and how a marketing plan helps a company to sell its products and service. This Marketing plan will use the company Aldi as a case study, (the supermarket chain) to demonstrate how a marketing plan works. Aldi is a major supermarket chain that provides highly competitive retail food products to households. As a retail company they face all the marketing problems that other retail company faces (product range, price and marketing segmentation).

A good and successful marketing plan should include a marketing strategy, mission statement, a SWOT analysis, an implementation and evaluation plan, and the main objectives of the marketing campaign. The objectives include the sales expectations of the campaign. The plan should also be able to define the businesses’ ideal customers, which will help in acquiring new customers and maintaining the existing ones. The marketing plan should also analyze and define the target territory geographically. The plan should also be able to identify the main competitors, and help the business in understanding how they function and operate.

Australia has been considered one of the most highly ranked countries in the report by The Economist Intelligence Unit. Economic factors, political and social are broken into 15 sections for which the report bases its rankings into for the countries around the world. Australia had come in 9th place with Scandinavian countries and Canada placing higher in the top rankings. Over 165 countries are broken down and looked at their state strength and governance, history in unrest, economic stress, levels of development, unemployment, and growth is GDP per head and public trust in political institutions.

The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward.

The first is the great need for small businesses for future economic growth, locally and internationally. There is a tremendous need for small business to keep up with technological advances and environmental changes. Small business can innovate and create new jobs at a faster rate than their larger competitors. Unfortunately, living in times of high crime, recurrent

The process of creating the marketing plan will give the company the tools necessary in differentiation and positioning their product, which can increase sales and gives the product have a new image. These tools also illustrates the impact that the product life cycle can have on the success of a product and will show way to refresh the image of the product and possible resetting the product life cycle to a more profitable position.

The marketing plan successes or failures can be brought about by how a plan of that product has been written. For example, research done recently shows that Coca-Cola has been for years the product having a great outstanding plans in regards to marketing, however, the plan in which it was marketed sometimes later led to a downfall for its products. A marketing plan in a marketing management is the document written in a business that describes the business current positions of a market with their marketing strategy covered during the marketing plan (Kotler and Keller, 2012). Marketing plan can be done for one to five years. Some of the elements that is considered in the marketing plan includes a description of the competitors within the organization, the product and services demand, the strengths, weaknesses, opportunities and the opportunities from both the businesses as well as, the competitors.

The proposals that we are going to depose are a planning of continuous action in order to confront the challenges, which BT confronts. The most important factor is considered to be the fact that the marketing environment changed rapidly after the deregulation of the telephone industry. Up to then BT was operating as a monopoly, ignoring the competition and ways to face it.

Because of the globalization of the marketplace, marketing is more and more important. It becomes a key which help companies or organizations open different markets in different countries or maintain their products as a leader. Before that, it has to make the marketing plan that is the soul of marketing. Therefore, this report will first indicate the definition of strategic marketing plans. Then it will look at how important the strategic marketing plan is and the role that it plays in a firm or in a strategic business unit (SBU). After this, it will examine the process to make a strategic marketing plan that starts with mission statement. Finally, there will be an analysis of how to control the plan and implement it.

However most companies rely on sales forecasting and budgeting system, but they bear little relationship to the real opportunities and problems facing a company. A marketing plan is useful for the marketer, for superiors, for non-marketing functions, for subordinates. It also helps identifying sources of competitive advantage to force an organisation approach, to inform, to get resources, to get support and gain commitment and mostly to set objectives and strategies. There are other reasons to prepare a strategic marketing plan all organisations have a mix of different types of market, which will have a lack of differentiation in products and

Today, the markets have become competitive, as the integration of the innovations; either through strategic influences, cultural diversity, or the technological advancements has increased. Therefore, while launching the new products or assimilating the innovative change in the business processes or services, the requirement of the market plan is perceived efficient. It is also known that the development of the marketing plan supports the businesses to integrate the unique elements and attract the appropriate target audience. Moreover performing the market analysis, consumer behavior analysis and the environmental analysis mainly supports in maintaining the focus for strategic incorporation of the innovative marketing strategies and channels.

The purpose of this assignment is to do research on implementing new marketing plan in order to improve the effectiveness and efficiency of the business performance. The observation will closely examine each step of preparing actionable marketing plan. Particularly, the research will go through analyzing different aspects relating to marketing until the implementation and control. In this assignment, the process of creating and implementing the marketing plan will be discussed by giving a practical example of the Uzbekistan based retail store chains “ARTEL”.

A marketing strategy is a company's hope to achieve strong and profitable customer relationships by targeting certain customers, using a marketing mix, and implementation. In an ideal world, strategies at all levels of the organization should be well spoken and understood. Interpretations of the strategies then result in realistic, well-defined marketing plans and programs which can be created and acted upon. Organizations can have a greater chance of being successful if they develop deep understanding of markets and the customers within those markets. The marketing strategy is a dynamic document which focuses on bringing plans to life. It is a road map for carrying out marketing activities and implementing marketing plans. Every marketing