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Impact Of Innovation On Business Environment

Good Essays

With the globalization of the world, business have become more competitive. There are many challenges on the way to success for business in the business environment. Company need to respond quickly to the changing business environment to remain competitive and some measures such as innovation is much more important as compared to decades past. Joe and John stated (2013.p7) Company would be in danger if they do not invest in innovation. Also, the business would not prosper without investment in innovation, it could not compete with other companies.
According to Von stamm (2008), innovation has always been regarded as the key to success. Innovation is the process of turning new knowledge into new products and services. Innovation is …show more content…

Product innovation

“A change to a product that a company offers in the marketplace-or introducing an entirely new product- is the most easily recognized type of innovation because consumers see the changes fist hand” (Tony, Marc & Robert, 2012, P35). In the increasingly competitive global business environment, new products are effective strategies to maintain their competitive advantage. Products have their own market life-cycle, any product will have a significant decline in sales of the aging period. It is difficult to avoid the profits decrease even you promote the products. A new product which adapt the market the need is very important and product innovation is necessary for companies. According Poter (1990), product innovation is to produce something different that the market has never seen, that is an improvement on what is currently available to customers at that moment. Another term that can be used to refer to product innovation entails a product being significantly improved in respect to the use of the machine or service that has been improved (Cassiman & Martinez-Ros, 2007). Various improvements can be implemented on a product in order to improve its functionality. The product can be improved, either through hardware or software. Its functionality can also be improved depending on the specific use of the product.
Product innovation usually involves two different activities. It can either be the development of a new product or new uses of a

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