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Iceflake Simulation

Satisfactory Essays

The simulation had shown my ice cream store made a $1.6million revenue with a net profit of $465k. It does not seem very much net profits because of IceFlake’s operating expense in its programs and advertisements. During the operation, 10 employees were hired for IceFlake with a salary that is in the range of $7-9 dollars per hour. Payroll usually consist one of the highest expense in most industry, however the programs at lv10 costed more than the payroll. Furthermore, it is hard to determine rather how effective the programs are at different levels. Even through my market share is averaged at 20% against other 4 competitors, the advertisements provided an unknown amount of how many more customers can be attracted with. The brand recognition was high with customer satisfaction and employee morale at very pleased, but with decreased advertisements shown same number of customers each day. The simulation did not provide a more accurate data or a benchmarking to other competitors, it simply shown how much market share and their price. Therefore, the effectiveness of the programs and its advertisements was difficult to be determined. …show more content…

The average daily net worth was 21 out of 35, my guess is that IceFlake did not make a good profit at start affected the score, otherwise I did not understanding this part of the scoring system. For the business longevity, even though with daily between 20-30% market shares, IceFlake scored at 9 out of 15. The market share was doing well against other 4 competitors but still scored low, however the customer satisfaction is at 12 and 11 for employee

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