Abstract: As gas prices raise the average automobile consumer demands a better, more fuel efficient vehicle. This demand has forced manufacturers to begin producing hybrid vehicle; first four door hybrid sedan was unveiled by Toyota in 2000. The Toyota Prius’ success encouraged it competitors to roll out their hybrid cars as well setting a common standard for environmentally friendly and efficient vehicles. The relationship of consumer and manufacturer in the car industry on a macro level has always been one in relative equilibrium. As demand increases the car manufacturers have increased supply. The green movement in the United States pushed for hybrid vehicles and car manufacturers responded by producing more vehicles, making the …show more content…
This can be seen by the younger age group that has recently begun purchasing hybrid vehicles. Sales in 2005 of hybrid vehicles only 12.34% were purchased by individuals ages 30-39 and only 9.61% were purchased by individuals ages 20-29; in 2011 12.68% were ages 30-39 and 17.84% were ages 20-29. (Priuschat.com) The increasing attention the younger population places on environmentally friendly and less gas consuming vehicles the more likely corporations are going to spend time and energy devoted towards its research and development. Hybrid cars in themselves have become more and more fuel efficient from a Prius bought in 2005 which provided an EPA estimated 37.2 miles per gallon is in 2011 providing 42.7 miles per gallon. With media attention car manufacturers are increasing what the vehicle can do and making them more and more efficient. A major factor for individuals who are seeking to purchase a new vehicle is the cost of gasoline which has risen almost 32% since January 2011. The chart below indicates the trend of increasing gas prices. As prices increase demand inherently falls creating room for alternative products to step in. “16% of Prius buyers stated that the primary reason for buying the Prius was to save money on gas.”(inflationdata.com). The fact that a meaningful number of people can reasonably expect for their hybrid purchase to save them money is perhaps the most important indicator for future hybrid
Gasoline powered vehicles are better! No, hybrids are better! Have you heard these two points-of-view? This last election, the question of energy was a part of both party’s platforms. They talked about wind and solar versus coal and oil, and gasoline versus hybrid vehicles. So here we are, the election is over, but the battle between a gasoline powered vehicles versus a hybrid continues. You might know someone who owns a hybrid car. My uncle bought one in 2006 and for him it works great, but he usually just travels back and forth to work. However, my uncle’s needs are not the same as my dad who is a contractor. In the end, you need to weigh the pros and cons before deciding on which vehicle is best for you. After much research,
As the gas price is rising up to 140 cents per litre in Canada, many people switch their vehicle to gasoline-electric hybrid car to gain savings from the better fuel efficiency. Many potential consumers for hybrid vehicle and hybrid vehicle owners think that the hybrid system is worth the extra penny due to better fuel economy. However, the realistic is that it has higher maintenance despite of its outstanding fuel economy figures. In fact, the hybrids cause more environmental damage than conventional petro powered vehicles and there are better alternatives. Therefore, hybrids should not be on consumers’ shopping list due to a numerous negative facts that consumers are unaware of.
The rise of green products and the want of consumers to become more environmentally friendly has been increasing. In 10 Green Marketing Milestones, the reading mentioned how the “rise of the Toyota Prius: It may not have saved the world, but at 1 million cumulative vehicle sales the Prius became the predominant fuel-efficient hybrid vehicle” (Neff 2). This is an example of how companies are actually wanting to go green in order to make more profit and rise above their competitors. Going off the Prius example, it was also mentioned how Hummer cars, which use an excess amount of fuel, sales have plummeted. This was because this model no longer appealed to the consumers and General Motor’s had to discontinue the model and even went bankrupt. This sale tactic works and is so successful because the consumer’s mindset have evolved to seek things that are better for the environment. Many would prefer Toyota over General Motor because of their company’s reputation with being green. Although this might not work for all companies, but for some, they have become more successful than their competitors by going green and so, convincing more and more to
There has been lots of controversy on whether hybrid vehicles are environmentally better than gas vehicles. In this new age of technology and vast growth of human population, there would have to be ways to make driving environmentally healthy considering the fact that millions of people drive(Goffman, “Electric Car Batteries Could Provide Energy for the Smart Grid”). Hybrid cars use clean electric , while gas powered cars use harmful polluting fossil fuels. For the most part, to make sure that this world becomes cleaner, hybrid cars will definitely need to be used in the future. Hybrid cars are environmentally better than gas cars.
Scion xB. The Scion only costs a paltry $0.48 per mile to put on the
Thesis statement: it is hypothesized that compared with the gas powered vehicles, hybrids offer more benefits in maintenance, are cost-effective, and most importantly environmental-friendly.
Before you consider a hybrid vehicle for economic reasons, such as leaving less of a carbon foot print, or not making as much carbon monoxide output as you would driving a normal gasoline powered car, realize this, to get the materials necessary for the hybrid motors it requires an extreme amount of mining and relocation of wildlife. Not to forget the enormous amount of tailings and hazards left behind as a byproduct of the materials needed. This causes more damage to the environment than the emissions from a normal gasoline powered
Most people considered hybrid cars to be slow and ugly. But without climate getting worse many companies are shifting to hybrid. If you have seen the famous super bowl commercial “The Longest Chase” by Toyota where the bank robbers steal a Toyota Prius to run away from the cops. They travel throughout America and people get surprise that a Prius is fast and good looking. The robbers are surprised how the Toyota Prius was going so far on the gas left in it. Reason of the commercial was to show how hybrids are fast & fuel efficient. Which has been shown in various High-End car Companies transitioning or producing hybrid sports/supercars.Different kinds of sport/supercars use the hybrid system to their own advantage to promote better public view,
If you listen to the car companies, hybrid cars are the best invention since sliced bread. While there are many reasons to buy a hybrid car, including a new tax incentive for US owners, it doesn 't hurt to have a good understanding of how they work. This article explores the myths, benefits and drawbacks of owning one of these new "green" vehicles. Are hybrid cars really more cost effective?
Hybrid cars are being driven on the road to make the economy better and the environment. The economy is down with how people are losing their jobs and companies trying to keep people there. A regular car
Even the “Greener” gasoline hybrid Toyota Prius can only manage 53 miles per gallon. If you are only running on gasoline, the best you can get in a vehicle is 42 miles per gallon. Yet even with the hybrid technology available today, the consumer only sees a marginal return on the upfront higher cost. The cost to replace a hybrid battery pack runs up to $7,000. This adds up to approximately zero cost savings over the life of the vehicle. This is why incentives from the government are offered and why hybrid cars and trucks only appeal to some people’s conscience and not their wallets. For example, Volkswagen’s Diesel models all range from 40-46 miles per gallon. I do not call into question that a hybrid vehicle is more fuel efficient than a non-hybrid vehicle because that is nonsense, but I do think diesel engines are superior to gasoline hybrids in fuel economy and usefulness. I intend to prove the value and affordability of the Diesel engine versus the gasoline hybrid engine.
Makers of the hybrid cars need to evaluate the prices of other cars that are comparable and base its prices upon those results. Also, creating a bigger selection of hybrids to choose from would also be a plus. Therefore, if there is a big selection of these cars,
A number of hybrid vehicles have been built and tested since 1980. Some of these vehicles have impressed analysts with their performance and low levels of exhaust and petroleum consumption. Interest in hybrid vehicles jumped in late 1993 with the announcement of funding for
The natural environment such as our main natural resource for fueling our vehicles, oil, has aided in the increased sales of the Toyota Prius. Since gas prices increased in 2008, a fuel efficient car such as the Prius is economically and environmentally friendly. Toyota created the hybrid that “combines a gas engine with an electric motor” using less gas than the usual sedan. (Kotler & Armstrong, Principles of Marketing, 2010)
Consumers are currently looking for better gas mileage and performance in cars that they buy. Honda’s hybrid cars has very good gas mileage, however, they do not have as good performance as petrol cars. This means that even though Honda’s hybrids are appealing due to their gas mileage, consumer may still stick to petrol cars because of the better performance. Honda will need to develop better technology to satisfy consumer wants.