Social networking sites – or social media – is defined in the text as “online community for expanding users’ business or social contacts by making connections through their mutual business or personal connections.” (Laudon, & Laudon, 2010) In more practical terms I define social networking as usage of web tools to share gather and use knowledge about both your business and yourself. The intent of this paper is to identify areas where both business and business professions could best leverage social media for the advantage of the company. The usage of social media has grown and nielsenwire gives that between 2008 and 2009 the “global time spend on social media sites was up 82%” (Nielsenwire, 2010) Nielsonwire further gives that the top …show more content…
There have been many recent articles that attempt to identify and pin point was to do just this. Techcrunch author Evelyn Rusli gives some very reasonable ways for a company to leverage social media in what she deems a “meaningful way that impacts your brand and your bottom line” (Rusli, 2010) These begin with four main rules as detailed below; 1. Don’t fondle the hammer – Livingston defines fondling the hammer as getting too caught up in the specific tool and forgetting that the tool is just a way to achieve the business strategy. In relationship to social media this is advising to not get caught up in the “shinny” factor of the media but to use the media as a tool to again impact your brand and your bottom line. A company could easily delve and invest too deep in social media and forget the business strategy and intent of using the tool of social media. (Livingston, 2010) 2. Live the 80% rule – Rusli explains this as simply “getting your company ready for social media” (Rusli, 2010) Rulsi states that this preparation is 80% of a company’s success within the social media arena. (Rusli, 2010) 3. Customers don’t care what department you’re in – The customer with a problem wants their problem fixed – they do not care that the person on the phone is not in the area that
Moving forward, social media has been a major convenience and reward to virtually everyone. On an individual basis, social media allows friends and family both near and far to communicate with one another. Also, businesses are flourishing through the use of social media. Advertising has never been easier. Horn (2013) states, “Our profession, unlike any time before, is demanding we become social media (…) experts” (1). Horn (2013) also states, “More than half of reporters (55 percent) use Twitter and Facebook to source stories” (1). Social media has greatly benefited business life and personal life.
Social media is a great asset for businesses to use to help grow the American economy. Everyone's lives run much more effectively and smoothly when the economy is thriving, and the economy can no thrive without businesses booming. A great way for the business word to stay in the up and up is by using the media. Businesses can reach out to there clienttell to advertise a product with these sites (social media in business). Staying in touch with the people is the only way to hear their thoughts and concerns The business can grow when they are able to reach out to either existing clients, or catch the attention of a new base of clientele. With an ever changing economy it is crucial that businesses stay on top of what is trending in the markets.
One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.
Many organizations have had to change the way they operate because social media has become such a powerhouse that has to be implemented in their marketing and communication strategies.
According to industry research reports, the role of social media within business organisations can encourage collaboration, strategic agility and potentially improve worker productivity, thus requiring business to consider and define approaches to social media use within their organisations.
Social Media is growing upward, fast! If you can’t keep up with it, at the very least keep track of it. Most importantly, usage of social media in the
Understanding the impact social media has had on the business world is particularly important for the younger generation, those teenagers and twenty-somethings who are most likely to post something that may come back to haunt them in years to come. As college students, we must realize that our future can be made or broken by something we consider trivial. For all those concerned with their professional reputation, responsible use of all social media is imperative. In the opinions
Appears that anywhere you look today you will find someone using social media. With advertisements and commercials even billboards Social Media appears to be anywhere you look. Social Media is such a big thing today, according to study provided by the website Socialnomics, individuals devote 700 billion minutes every month on Facebook (statisticbrain.com). Social Media has now become so much better for advertising that it is changing how business is done.
In the past few years, social media has become a powerful influence as a new marketing tool. It is still relatively new, but it continues to be a part of marketing strategy for various industries. According to the article "Integrating Social Media into the Workplace: A Study of Shifting Technology Use Repertoires." By Walden, Justin, this study demonstrates that social media is used routinely, employees are distracted from tasks and threatens of personal privacy. The learning curve is still pretty high for most companies. Knowledge by professionals is through trial and error as social media marketing evolves more over time. There are many challenges businesses are faced with everyday plus managing the use of social media. It can be overwhelming and frustrating for companies understand this confusing network of navigating social media in the workplace.
Every entrepreneur has one main goal- to become successful. He makes all efforts in finding ways on how he or his business would standout from the rest. The use of social media has both its advantages and disadvantages which should be clearly understood. There is no business that can easily become successful without putting any effort into it.
In the business environment or the workplace, social media continues to impact on business performance as well as organizational capabilities. On the other hand, it is
We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media
Today, many businesses are experiencing the effects of social media. Government, businesses, and communities interact through social media and use it to access their investors and potential customers. According to Donovan (2016), “Most types of businesses today make use of different tactics and techniques to make a significant exposure of their website to its target customers.” The goal is to use social media to maximize their potential in order to be one of the strongest participants in the business world.
Social media has changed the way people think and how they communicate. It’s incredible to see how social media has become such a big part of our daily lives. Just to think social media as we know it was birthed less than ten years ago in August 2003 with MySpace and has become such an integral part of our daily lives. Synonymous with checking our email we go to our Facebook for not only our daily gossip, but for up to date news and events.
Social media can be seen from completely different aspects and points of views. A major role in these different opinions plays mostly the age of the beholder, because social media made an enormous change in the last 50 years. One very important aspect in our today’s society is to get as many information as possible in a very short time period ("Impacts of social media”) Through social media and especially social networks such as twitter and Facebook, the information gets spread extremely fast. There are for example reporters who search on those networks to get information for their news and articles. (“Impacts