Essay on How Popular Culture Affects Race

“Well, it’s a bit of a foreign idea to me, really. The town I’m from, my school was 99% white. Literally, we had two black girls and a half-Peruvian guy in my class of 140. So the emphasis on diversity is interesting to me, more than anything. Because I can’t relate to it. I’ve never seen it in action, as it were.

Omi and Winant stated that the media plays an important role in the construction of race because it portrays and stereotype different racial groups. For example, “Film and television have been notorious in disseminating images of racial minorities which establish for audiences what people from these groups look like, how they behave, and who they are ( Omi and

In today’s world, the exchange of information between individuals is largely based on the media alone. Conversations are held through social media sites, the news channels become the deliverers of new waves of specifically chosen stories, and the rest of the media effects the subconscious of the society. Movies, television shows, and “general” knowledge contribute to the rest of the mass media that affects the minds of people. The subconscious of the people can form the characteristics of the young and solidify ideas within the older population. The problem of the current society is that the subconscious ideas transferred to the media is particularly in the favor of Caucasians. This excludes people of African descent, Latinos, Asians, and other recognizably new minorities such as transgender. The overall effect of this subconscious problem is not very measurably but it can have disastrous consequences within each respective culture. Among all the minorities listed, African Americans and people of African descent have a tendency to be the most often misrepresented.

Popular culture is defined as “a composite of all the values, ideas, symbols, material goods, processes, and understandings that arise from mass media” (Atkins 131). It is well-known to the public and reinforces the way people see they world, including aspects such as race, ethnicity, and gender. According to Omi, popular culture “deals with the symbolic realm of social life, the images which it creates, represents, and disseminates contribute to the overall racial climate” (540). The individuals or groups belong to a specific race can be perceived based on their behavior portrayed by the mass media, instead of being recognized for who they truly are. Such effect created by the popular culture contributes to what is known as “racial stereotype”, which is “beliefs about differences in behavior associated with racial differences” (Jones 982).

Humans define race by how they conceive and categorize different social realities. Thus, race is often referred to as a social construct. The differences in skin color and facial characteristics have led most of society to classify humans into groups instead of individuals. These constructs affect us all, and they often result in situations where majority racial groups cause undue suffering to those that are part of the minority. The understanding of race as a social construct is best illustrated by the examination of racial issues within our own culture, specifically those that have plagued the history of the United States.

When you look at the amount of African American stars on television, it is easy to tell that stereotypes of African Americans are being portrayed negatively. Since the 1960s, black television has thrived in many different ways. From “Different Matters” to “Insecure”, African Americans have tried to get rid of this stigma. African Americans are constantly shown as. However, with the increase of representation comes an increase in misrepresentation. The amount of discrimination has risen exponentially in the United States. This is due to the increased hatred and miscommunication of black struggle and black problems in the world, causing an inhumane belief and standard of regular African Americans in the world.

Over the years television has been known to be one of the major educating and socializing institution in America. Television in today’s society is able to play a powerful key through which individuals can be informed, hold forums, and voice their opinion‘s. Television is also important because it offers us glimpses into minority life and minority figures. When sociologists examine minorities in television they document how minorities are portrayed and how those portrayals have changed over the years. Through time, minorities in television have been able to make moderate gains whether they are in front of or behind cameras. However, they continue to remain significantly underrepresented as leading actors in films, as writers, and as TV show creators. Even though minorities are significantly underrepresented in today’s society the TV industry has been pushing to give an opportunity to many minority groups in succeeding in the media. Several TV shows and commercials have succeeded in the TV industry to try and change how minorities are underrepresented, however, there are also shows that reinforce stereotypes and are prejudice towards minorities.

For centuries, racism has become the universal epitome of culture, despite the efforts of various civilizations, such as the Western and European to combat these indifferences among people. A race is specific social group that can be differentiated through various ways, from facial features and hair textures, to social norms and habits that constitutes to that group. These differences contribute to our uniqueness and humanity. Because people can be grouped by any number of differences, Man, lead by his ignorance, perpetuated the issue once social-hierarchies began to develop, splitting society to its various groups. As a result, social disparity from one’s upbringing became the common tendency to look down, or look up at people of other

In 1492 Columbus sailed the Ocean Blue. Everyone knows the story of Christopher Columbus; they are taught it in grade school if not before then. When he landed in America by accident, he had no idea that he would be creating the world's largest Melting Pot. This "melting pot" provided means for a new country, made from a mixture of many cultures and beliefs, thus creating a new country with a new and ever-changing culture. One complication with a Melting Pot is that you cannot put people of different race and ethnicity together without conflict.

Omi and Winant’s discussion from “Racial Formations” are generally about race being a social construct and is also demonstrated in the viewing of Race - The power of an illusion. Omi and Winant have both agreed that race is socially constructed in society. Ultimately this means that race is seen differently in different societies and different cultures. Media, politics, school, economy and family helps alter society’s structure of race. In the viewing , also media as well as history seemed to create race by showing how social norms have evolved in different racial groups.

Anthropologists have always had their discrepancies with the word culture and its background significance. There have been numerous definitions that have filtered through the field, yet not one that everyone can accept or agree with. Franz Boas, an anthropologist in the early 20th Century, and his students, had a difficult time figuring out the objective of what culture is. Culture is about learning and shared ideas about behaviour. Although Boas and his students had a slightly different idea in mind. They ultimately reached a conclusion, a definition of culture in their view that is a contradiction in terms. Boas sates that, “ culture was expressed through the medium of language but was not reducible to it;

Most people find stereotypes to be obnoxious, especially when they have to do with sensitive subjects like gender or race. “Stereotyping is a generalization about a group or category of people that can have a powerful influence on how we perceive others and their communication behaviors” (Floyd, 61). Because they underestimate the differences among individuals in a group, stereotyping can lead to inaccurate and offensive perceptions of other people. Although stereotypes are prevalent in almost every society, becoming aware of our perceptions of others, as well as differentiating between both positive and negative stereotypes can help us overcome those stereotypes.

Television is regarded as a significant source of information that plays an influential role in formulating an individuals social reality. As a tool that conveys the simulations of every day life it “may become a part of our social experience and serve as a basis for social judgements such as racial attitudes and ethnic stereotypes” (Fujoka, 52). Stereotypes are explained as widely held beliefs about a particular person or group. Research shows that “television images of minority groups might affect minority members’ self-concept and racial awareness” (Fujoka, 54). The portrayal of minorities on television were deemed by minority groups as a conception of socially existing beliefs toward their racial group. As such, television may have perhaps

Three sociological perspectives used in the study of minorities are: Structural functionalism, symbolic interactionalism and conflict theory. These perspectives offer "theoretical paradigms" for explaining how society influences people, taking into account the social factors that impact on human behavior. However, different theories, ideas, and prejudices can influence a sociologist's conclusions. Each of these theories has a contribution to make with a distinct focus.

The media has become the world’s main source of information that construct the value and definition of people in society. It also, facilitates our understanding of our culture. The media is the motherboard of social information shapes our understanding of race and ethnicity as part of our identity, our history, our social institutions, and our everyday lives. The media educates society on who does what as well as creating certain roles for ethno- racial groups. The roles of the groups are defined through the program itself and the moreover the advertisement, this works hand in hand to shape the ethnic identity of different races and creeds in society. However, the more effective of the two components to shape identity is the advertisement.