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How Media Affect People 's Subconscious Judgments

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Thu Nguyen
Professor Janet Nau

English 103

26 June 2017

Exploratory Essay

How Media Affect People’s Subconscious Judgments Nowadays, society is growing and becoming more modern, so media take a significant role which has a big effect on people’s lives. Media are all the organizations, such as newspapers, magazines, radio, television, Internet, and more, that provide news and information to the public. The human subconscious mind is considered as information storage. Thus, media influence people’s subconscious daily through news, advertisements, games, movies, and the internet; they might impact people’s minds in positive and negative ways. Sometimes, people have subconscious judgments to a particular thing or a specific person …show more content…

As a result, people behave and think negatively under the bad impacts of media. Moreover, by overgeneralizing information about specific religions from media, people can have religious prejudices. For instance, in Chapter 8, “Framing Muslim – Americans before and after 9/11,” in the book Framing Terrorism: The News Media, the Government and the Public, the authors state that in the United States media, the Arab and Muslim Americans are described as terrorists (133). Also, people will keep a distance with Muslims, they don’t even want to work or to participate in social activities with the presence of Muslims. Clearly, after the event of September 11, Muslims became the victims of religious prejudices. In brief, leading prejudices about race and religion are one specific way that media influence people’s subconscious judgments. The second way that media influence people’s subconscious judgments is by causing negative reactions through consumer’s behavior and violent movies. In a consumer world, media have directly affected people’s behavior in the consumer market by showing information about products excessively. A good example for this is people can easily stay in contact with media advertisements. That means, they are constantly conscious of brands and images. Images of products can stimulate people to buy those products without the appraisal. According to the experiments in the article “Affect, Appraisal, and

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