Rules:
Like all industries, the automobile industry is under rules and regulations which could either assist or limit what Tesla wants to achieve. A problem with the sales of Tesla automobiles in Australia is a law which is concerned with Tesla’s full self-driving technology (Shoolman, 2017). Consequently, Tesla automobiles in Australia cannot be used to their full capabilities potentially deterring consumers living in Australia to purchasing them. However, within Australia there are vehicle incentives which promote the purchase of electric automobiles. According to Tesla’s Australian website (2018), Tesla’s Model S vehicle qualifies for a reduction in the Luxury Car Tax and in ACT is exempt from paying stamp duty.
As Tesla is not a government
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(2018). Tesla Motors Australia Pty Ltd: Company Profile – Bloomberg. Retrieved April 3, 2018, from https://www.bloomberg.com/profiles/companies/1026612D:AU-tesla-motors-australia-pty-ltd
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(2017, September 28). The basics of Tesla Autopilot – what it does and is it legal in Australia?. Retrieved April 4, 2018, from https://www.drivezero.com.au/tesla-autopilot-guide/
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Tesla is not just operating in America, but all around the world and there are different laws in each country. Allocating money to this field is important to make sure they are following the law and that their operations are in the line of ethical business strategy. This is also an indirect cost, it is not directly associated with a single activity or event.
The Tesla may be a cool car and a fast car, but it is nowhere near environmentally friendly nor is it worth the money due to the buyer breaking even after approximately 45 years after purchasing and driving the car. Many buyers do not do their research and they decide to just buy the car due to it being so called environmentally friendly and fully electric. It however is fully electric but the producers of Tesla do wordplay to hook in buyers and brainwash them into thinking they are helping the environment and saving money which it totally wrong and some even consider it a scam and me as an educated student on this topic would have to agree with those certain individuals due to the tricky word play and false advertising.
They sell electric vehicles, and electric vehicles only. The most popular car Tesla has released is the Model S, which is a luxury electric sedan that sells for $70,000. The Model S was voted the Motor Trend Car of 2013, and according to Tesla is one of the safest cars ever, but there is one big difference from any other electric car. The battery in each Tesla car is actually made up of thousands of lithium-ion cells, which is different than most electric vehicles. Electricity charges a battery to give the Model S power for a certain period of time, and is similar to a laptop or smartphone. In fact, the company uses lithium-ion batteries just like the type that powers laptops worldwide. This is the key difference between a Tesla electric car and a hybrid, it is all electric and has to be charged, but a car such as a Prius runs partially on gasoline but does not have to be charged. There are a few ways to charge the car. Tesla suggest you get a high power wall charger installed, and there are also supercharging stations across the United States and Canada. When fully charged, the Model S can travel at 55 miles per hour for up to 300 miles. The technology that is put in these cars is so far ahead of the competition; Tesla could very easily be the car company of the future.
Opportunity: For the overall electric automotive industry and Tesla, they should improve its financial performance through government incentives to alleviate the problem of carbon emissions from its car models.
Founded in 2003, Tesla is an electric car manufacture company that started in California, they are considered leader in its category. Tesla electric cars not only outsold Nissan Leaf and GM electric cars in US. Their latest Model S had also outsold BMW 7, Audi 8. Tesla is also targeting SUV consumers with their Model X.
Tesla Motors Australia, Pty Ltd is an automotive retailer that was founded in 2010 (Bloomberg, 2018). Tesla is a privately-owned company which headquarter located in St. Leonards, NSW. In 2016, Malcom Turnbull, the Prime Minister of Australia, offered Tesla to build a manufacturing base in Adelaide. However, Elon Musk, the current CEO of Tesla Motors, Inc., the parent company of Tesla Motors Australia, Pty Ltd (Tesla Motors, Inc, 2017), stated that Australia is an expensive market for their products (Parkinson, 2016). However, Heath Walker, the marketing and communication manager of Tesla Motors Australia, admitted that the customers reaction in Australia has been much more than what was predicted (Roper, 2015).
The case study about TESLA was very insightful in the relentless quest for innovation and redefining the world’s transition to sustainable energy. It is inexplicable at times to understand the current policies of our administration such as the US withdrawal from Paris climate agreement. However the road has been paved for the investment in renewable energy and we now see more and more world governments, global commerce and transnational industry are embarking on a plan to
One of the main political factors facing Tesla in the US are the incentives offered by different states and cities to Tesla owners. They must co-ordinate with these policy makers and inform the consumer. In China, the key political factor is that “the Chinese government wants to put around 5 million electric or plug-in hybrid vehicles on its roads by 2020, but to date reports have confirmed that there are a mere 70,000 electric vehicles plying on China’s roads. In order to promote EV sales, the government has set a target that 30% of government vehicles purchased by 2016 should be EVs. To reach the target set for 2020, the Chinese government is ready to fund nearly $16 billion to build electric charging stations. To further promote EVs among Chinese car buyers, the government is looking to impose a new tax on gasoline engines and has renewed the private-buyer subsidies for electric-powered vehicles for another three years.” (GuruFocus. 2014.
Tesla Motors is a global enterprise specializing in the design, production, and marketing of electric powered vehicles founded in 2003 by the young businessman, Elon Musk. Elon is well known for co-founding paypal, and now he amazes the world again with his incredible vision of Tesla Motors, and being the main product architect. Tesla Motors appeals to the environmentally friendly market, by currently being the only company to sell a zero-emission sports car. Tesla’s fundamental motive and selling point is producing only electric vehicles, as opposed to competing companies, producing a combination hybrid, or diesel car.
Tesla Motors was incorporated in 2003. in 2016, it began production of the Roadster in 2009, Model S unveiled. in 2010, TSLA IPO launched; Announced partnership to develop powertrain system with Toyota RAV4. in 2012, it Started building Supercharger Network across America and Unveiled designs and plans for Model X. in 2013, Tesla got Extreme Tech “Best Selling Luxury Car. IN 2014, Gigafactory announcement 200th Tesla Charging Station opened, and Musk announces anyone can use their patent in good faith. In 2015, Consumers reported “Best Overall Car” 400th Tesla charging station - 1st solar powered charging station; Model 3 announcements. In 2016, Chinese Facility Construction begins. (Gregory Whitney, 2016)
Threat of New Entrants: Tesla’s ingenuity in building the most efficient fully-electric cars blows up the competition in amount of range on a single charge (Up to 300 miles). The Ford Focus EV only touts a 100-mile range along with the Nissan Leaf while the Toyota Prius C only has a 50-mile range. (Mangram, 2012, pgs. 300-301). However, there seems to be an influx of competitors out there that can roll with the Tesla such as the Dodge Circuit that has a 200-mile range which will make Tesla sweat a little bit (Mangram, 2012, pg. 300). Then again, Tesla is 100% electric where all other competitors are hybrids (electric and gasoline).
Supply chain management: Tesla is building a corporate infrastructure to handle all aspects of production. Their supply chain process beginning in research and development, to manufacturing, and distribution is owned and controlled solely by Tesla.
Tesla Motors, Inc. is an American company that designs, manufactures and sells electric cars and electric vehicle power train components. Tesla Motors is a public company that trades on the NASDAQ stock exchange under the symbol TSLA. Tesla was founded in 2003 by Elon Musk, Martin Eberhard, Marc Tarpenning, JB Straubel, and Ian Wright. The headquarters of Tesla Motor located in Palo Alto, California, USA. Tesla has served in many countries, such as United States, Canada, Japan, Australia, New Zealand.
Tesla Motors Incorporated, an American company that designs, produces, and sells electric vehicles and their electric components, has become one of the fastest growing car companies in recent history. The company’s main goal was to start creating electric vehicles that were accessible and affordable to the public. Founded in 2003 and taking off successfully by 2009, Tesla Motors started selling the first mass-produced vehicle to use lithium-ion battery cells and hold a range of greater than 200 miles on just one charge. Along with building their own electric vehicle models, Tesla also builds electric powertrain components for vehicles from other automakers including cars such as the Toyota RAV4 electric vehicle. Tesla has begun to maximize
Tesla Motors is only selling electric cars, and people are still suspicious of electric cars.