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How Internet Has Revolutionized The Way Companies Manage Their Communication Essay

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CHAPTER-5
RESEARCH METHODOLOGY

5.1Introduction
Over the past few years since 1990, advancement in communication technology has revolutionized the way financial services operate and conduct their business. Internet provided much of the force on this front, which changed the way companies manage their communication process. Internet not only made financial institutions provide their services online but also facilitated their customers with easy access and other value-added benefits.

The banking industry gained the opportunity to improve the quality of services offered to their customers with a mechanism that marked the way for the introduction of sophisticated services at a negligible cost. Providing Banking Services through internet proved fruitful to bankers in terms of establishing a single platform for providing a wide range of services and reducing the cost involved in such service offerings. This mechanism revived the service structure of the banking industry and provided customers with cost, convenience and comforts.

In most empirical Banking Systems it experiences some degree of inefficiency in their business operations and performance, especially with regard to managing the quality of bank- customer relationships and product and service marketing strategies. Many studies have gathered that these arise for the following major reasons: the service is very complex and competitive in present days where the transaction process is customized; the external environment is

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