How Globalization has Affected the American Automotive Industry

In the contemporary China’s economy, it is no doubt that Auto parts Industry has become one of the fastest growing industries which plays a major role in the development of the domestic manufacture as well as the GDP Growth.

The first automobile was made useful in France and Germany in the late 1800’s. America’s industry of automobile started in the early 1990’s. Henry ford had a big production that was used everywhere and made America’s production well known in the world. Retrieved from http://www.academia.edu/11430673/Environmental_Challenges_Facing_the_American_Auto_Industry

Ford’s current mission statement is "We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world." This is close to what it was in the 1960s; however with Japan closing the once thought insurmountable gap in sales American auto makers had to change. Japan had discovered a way to build smaller more fuel efficient and low-cost cars. American car manufacturers were still stuck on bigger and better as the American standard. As stated before Ford’s response to Japanese autos was the Pinto, a fantastic idea plan poorly executed. Ford knew the

effect the American auto industry are; global competition in the industry, new technology for powering

The American automobile and the foreign car manufacturers were battling in 1960-70s attempting to create a more efficient car at bargain prices. Another problem that was haunting the industry was the gas consumption, which, in the period of the Arab oil embargo in 1970s, became a really critical issue. The survival for the American automobile industry was in designing and building of subcompact cars, which would be affordable for masses, consuming as less gas as possible. Such car for the Ford Motor Company became Ford Pinto that was presented to public in September of 1970.

Monopolies were on the rise, with the assembly line raising production rates, Ford and Chrysler were able to out-produce their competition, essentially forcing them

Global competition in recent years has had a great effect on the American automotive industry. More efficient cars being developed overseas posed a threat to local companies’ market shares (Investopedia, 2015). Market shares of largely well-known companies such as General Motors, Ford, and Chrysler all suffered losing between three and ten percent of their previously held market shares between 2000-2014 to foreign competitors (Investopedia, 2015). For decades, the United States had the best technological advances in the industry and it was very difficult for competition to survive. In response to this, companies overseas invested significant amounts of money into researching new innovations and ways to produce better automobiles than the United States (Investopedia, 2015). Also, because of the difference between currency values, the cost of labor in other countries is lower than here. This allows foreign companies to be able to sell their products at lower costs and attract customers through undercutting their competitors’

corporation profits and stock market values. At the same time, a huge new cohort of young

US globalization changed not only the United States, but the world, since anybody can sell to anyone, anywhere in the world. It has opened opportunity to many people across the globe that would have never been able to have a successful business without it. Another way it has changed is in the way people communicate with each other. People can immediately talk to somebody in another country, or post to a social website, reaching many people at once and instantaneously, globalization has definitely made the world a lot smaller.

In the hyper competitive world of today’s mega corporations controlled by the sway of the stock market, giant old industrial era companies rule over the automobile market in the United States as well as large parts of the global automobile market. Companies such as General Motors, Chrysler, and Ford were at the center of it until the economic crisis now known as the Great Recession of the late 2000s. The whole market was declining in sales with General Motors and Chrysler taking the biggest hits while Ford only suffered decline comparable to foreign automakers’, Honda and Toyota, levels due to restructuring in prior years. However, the tipping point was edging closer to bankruptcy with General Motors and Chrysler that ultimately

The financial crisis starting in 2008 and the following recession hit hard the US auto sector. Traditional car makers had to realise that substantial changes were needed in order to maintain their strong position in the

Over the years, the U. S. auto industry's market has been experiencing fluctuations due to many reasons including: price, quality and foreign competition. General Motors Corporation (GM) which had been the leading car and truck manufacturer had been experiencing declining market share and facing stiff competition from both U.S manufacturers and foreign imports such as the Asian auto producers that included Toyota, Honda and Nissan. The main reason for increased foreign competition was that foreign cars were more fuel efficient, smaller, less expensive, and often more reliable than their American counterparts.

The United States Automotive industry has been dominated by five major auto manufacturers: GM, Toyota, Ford, Chrysler, and Honda. As globalization increases the domestic automotive market (GM, Ford, Chrysler) suffers from foreign competitors. Although with high entrance barriers the market suffers little to none from new entries. There are several reasons for this the largest being capital. It takes a lot of capital to obtain manufacturing plants, raw materials, as well as to hire and train employees. PASTEL Analysis

The auto industry adopted new globalization trends that could steer the restructuring of global manufacturing in order to meet the challenges of global economies. There was the need to improve on efficiency and maintain a competitive level in the automobile industry. Automotive manufacturers from Asia, Europe, and the US adopted global trends such as integrating low- income countries into the global division of labor. The aim of the automobile industry in adopting globalization was to enable it shift from the economies of scale to the economies of scope. The industry started focusing more on manufacturing capabilities that could enable it meet the increasing marketing demands. The rapid changes in technology-forced automakers

The main driving force behind the decision of BMW to turn to globalization was competition from global companies in Germany, the United States and Japan who are major competitors in the luxury segment. The automobile industry is highly globalised with many major manufactures operating all over the world. Automobiles built in one region are sold, with necessary changes, around the world. The main force for global convergence was the virtual disappearance of the national manufactures being squeezed out by the international giants and the standardization of markets across international boundaries. Forced by international regulatory bodies at regional level and fuelled by ever more intensive global communication.