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How Does Walmart Affect The Customer

Decent Essays

As a former retail employee, I was taught that “the customer is always right.” Despite the mind eye rolling and thoughts of how wrong some customers were, as a retail employee, you respect each customer that you come into contact with.

Customers in every retailer are the most important aspect to every business. The more customers a company has, the more profits they make. Without customers, a retailer could easily lose business and eventually go bankrupt. Most companies, such as WalMart, strive to bring in more customers with their low prices being their number one concern. WalMart is able to meet or exceed other retailers in providing everyday low prices for their customers due to their relationships with suppliers. WalMart demands their suppliers lower their costs each year. If they do not comply, WalMart will not use them nor carry their brand (Ferrell, Fraedrich, & Ferrell, 2013). Effects on the associate, as WalMart does not use the term employee, also can affect the customer’s interest at WalMart. If an employee is not happy at work, it often reflects onto the customers. To keep prices low for their customers, WalMart does not provide health insurance to more than 60 percent of their employees, offer higher wages, and requires little to no skills for certain positions …show more content…

Picking up groceries for the week, shower needs because your daughter decided to empty all your shampoo down the drain, and that birthday present for your nephew can be done in one trip rather than countless trips to grocery stores, drug stores, and the dreaded toy store with screaming children not getting their way. Low prices can be difficult for a company, but for the customer, it is a win-win situation. The suppliers that use WalMart also win because they know how many people shop at WalMart. Employee rights are also being addressed and trying to be improved. The strategic focus overall is improving and showing to be effective and

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