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How Does United Airlines Use An Effective Strategy To Assist Their Customers?

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In the article “United Airlines Is Giving Its 6,000 Customer Service Reps The iPhone 6 Plus,” Jon Russell mentions how Apple allies with United Airlines, the major American airline headquartered in Chicago, while providing customer service representatives with iPhone 6 Plus. Due to the complaints from the airline staffs, the company decides to allocate better tools to serve the customers, especially during busy travel times with approximately 4,000 flights per day across over 350 airports and 6 continents (Russell 2015). Approximately 6,000 staffs are now using iPhone 6 Plus as a device to assist their customers. Moreover, in 2011, United Airline gave its pilots iPads and 23,000 flight attendants iPhone 6 Plus in late 2014. This not only allows airline staffs “to print out luggage tags, …show more content…

Without this partnership, United Airlines might not be able to assist as much passengers per time, have over 4,000 flights per day, or even obtain $4.8 billion net income in the third-quarter 2015 financial results. United Airlines effectively uses this opportunity to cooperate with the famous multinational technology company, Apple, to provide work efficiency and productivity for its employees and customers while increasing their brand presences. In my opinion, this alliance between Apple Inc. and United Airlines is a savvy move since both sides get what they want, which is a win-win situation. By equipping additional 6,000 iPhone 6 Plus devices for United employees, the agents can provide auxiliary attention to passengers or customers with more complex needs at their fingertips. The handsets give flight attendants the ability to “provide information to employees in a quick and convenient fashion” (Hughes 2015). This is indeed a significant investment in their employees while creating better job satisfaction and customer

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