How Do Emusic And Realnetworks Try And Target Their Customers?

The businesses WI dips into are industrial and commercial companies, utility providers, telecommunications, institutes, contracting companies, and government agencies. In order to keep up with their broad industrial footprint, WI has set up 475 branches across North America, and Europe, and has nine automated distribution centers to reach their global customer base. Talk about customer service, and a wide reach in operational market strategy. WI seems to have their basses covered across the board. To keep WI covered, they have formed a family of businesses. WI has a number of automation control corporations that serve their industrial clients by providing parts such as motors, sensors, drivers, electrical mechanical, pharmaceuticals, and even paper goods. They even have an automated service that provides service to the automated service industry to keep them going day and night. Robots taking care of robots while we humans sleep. WI has a data communications supply corporation that provides services such as vocal communication, video streaming, broadcasting, surveillance, and data processing. Within the communications supply chain, the have fiber rich connectivity that allows high-speed reception across all their application inside and outside their branches. One of WI largest members of their global family is their industrial and construction branches. This segment

3. While music is largely considered and listened to base on cultural preference. For example, many Americans enjoy country music, which may not be cared for somewhere like Japan. The benefit of having a business like E-Sonic is that through the use of internet we can appeal different music to different cultures around the world, making us worldly demanded for business.

Ask anyone how they listen to music the answer will likely be through any means of easy access at an affordable cost. A study conducted by news outlet Nielsen 's Music 360 claimed, “Americans streamed 164 billion on-demand tracks across audio and video platforms in 2014”. The rapid increase in popularity music streaming platforms are experiencing leaves people wondering what that means for the music industry. When more consumers utilize the on-demand method of entertainment access, how does that translate to the artist being accessed? Astra Taylor contributes to this discussion in her book, “The People’s Platform: Taking Back Power and Culture in the Digital Age”. She lays criticism upon the idea of a more digitized

Entertainmentnow.com is an international Internet retail Website offering an array of books, music, videos, DVDs, toys, and small electronics. The company has historically marketed and sold to individual consumers, but has recently expanded their market to serve corporate and institutional customers as well. The company purchases products from vendors, holds the products in inventory, and then fulfills customer orders directly. This business model is similar to Amazon.com’s, making them one of the company’s main competitors.

EMI must implement new measures to increase its market share. It can also decrease its CD prices to compete with Universal Records. EMI has less market share because it has less hit recording artists and a smaller music catalog. EMI has several options to increase its prominence in the record industry. One of these solutions is for EMI to change its marketing mix. EMI can consider changing its product mix by offering more music geared toward group of people who have steadily increased the percentage of music they buy for the past ten years; consumers over the age of 40 (Kerin,2007). EMI can also cut cost involved with artists by dropping artists that do not produce, supply the market with high quality artists and increasing productivity. This in turn will also increase its market share. And of course, EMI can decrease the price of its CD's.

a. What process elements do you believe are critical to ensure your organization understands the target market and its needs today and remains knowledgeable and informed about trends as your business grows and technology and market forces change the market? Are there specific tools (e.g. CRM, big data tools) that should be part of your firm’s toolkit? If so, explain what value they bring, how they fit into your process, and way they are worth the investment of time, money, and mind share during the critical startup phase.

Still, EMI has much to celebrate. It maintains one of the strongest catalogs of music and artists in the industry. EMI’s music-publishing division is stable and profitable, and its restructuring efforts appear to be gaining traction. EMI’s digital sales are expanding aggressively and now represent 10% of group revenue. The company also made an agreement with Apple to be the first major music company to offer its digital catalog using the new format that maintains better sound quality and fewer rights’ restrictions.

When speaking economically, the digital music sector of the international music industry is undoubtably the most important sector in the industry. Within the last decade, music has seen cardinal changes in the way both major and independent labels distribute their products. An industry that once relied on Payola 's and mass distribution of physical records and CD 's now relies heavily on the power of the internet. The first instance of mass distribution of music through the internet was by the service Ritmoteca.com in 1998 [1]. Ritmoteca had a library of over 300,000 songs, offering individual songs for 99 cents each and albums for $9.99. After signing distribution deals with many major music labels such as Warner

This case study about the Spotify business model allows a broader vision of what the digital music industry is. In a short time, many companies have developed and managed marked their territory in a highly competitive industry. The start-up Spotify has undergone a remarkable evolution in a financial point of view but also in terms of its popularity. Its various competitive benefits regarding the market leader and its respect for music labels have enabled the company to be renowned and to have a reputation in the real business. Today, five years after its creation, Spotify is certainly criticized in some aspects of

Introduction: Setting the trend for the future, the distribution and consumption of recorded music transformed dramatically with the launching of Apple’s iTunes in 2001. The proliferation of online music subscription services and other music sharing services exerted a great pressure on the conventional music distribution business model. Combined with this transformation, piracy of digital music had a profound impact on the whole industry. These worsening conditions in the market place for recorded music forced both established and upcoming new artists to experiment with new ways of selling their music.

Based on the background of “the era of the Digital lifestyle”, iTunes 3 target customers are;

Based on the background of “the era of the Digital lifestyle”, iTunes 3 target customers are;

Internet sales - Internet has become the fastest growing media for music distribution and many analyses expect that the downloading trends will continue to grow in a future. The success of Apple i tunes has show it is possible to sell download music over the internet with many customers willing to pay rather than download the music for free from such sources as KazaA, Morpheus and many more where legality is still a rather grey area. Selling music by internet download may be an area EMI may try to enter directly or through collaborations and increase market share.

Because of iTunes, consumers have become more private listeners. Every song and album sits directly in front of each consumer. Listeners buy the songs they personally want and place them on their own portable music players. They listen to the songs by themselves as a private experience (Griggs & Leopold). Consumers do still share music, but do not engage in the social experience that existed before iTunes and digital music. Today, listeners share music by sending song files to each other or posting music on social media sites completely taking the shared and social aspect out of music. The shift in behavior from enjoying music as a social experience to listening to music as a personal experience has changed culture and society. Today’s world is all about the individual. People want things for themselves and they want them now. ITunes helped in changing culture and society to be this way by making songs and albums available instantly to each person. With iTunes, people can get the music they want instantly and are encouraged to listen to music as a more private experience.

Collect customer e-mail addresses, to inform them of the dates of new releases pertaining to their music of interest and of up-coming events and promotions