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How Did You Use Horizontal Integration

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Social Studies MP4 Project on John D. Rockefeller
Q: What was your early childhood like?
A: Well, to start off, I was born in Richford, New York. Later as a kid when I was fourteen years old, I moved with my family to Cleveland, Ohio. I began some small business ventures when I was sixteen. My first real office job was an assistant bookkeeper with Hewitt and Turtle. Then, at age 20, I worked as a commission merchant in hay, meats and other goods with a business partner.
Q: What was the start of your oil career life like?
A: I established the Standard Oil Company of Ohio in June 1870. Soon, my company was one of the most profitable ones in Ohio. After a while, I decided to turn away from my other jobs and give all my time and effort into my …show more content…

It was not a process that happened overnight and it took lots of effort. As we got more successful, we started buying out our competition. This is one of the main ways we created a monopoly. We were even so prosperous, that our enemies, Pratt and Rodgers realized there was no point competing against us, and proposed a secret deal with us to be acquired into our company.
Q: Why did you use horizontal integration?
A: Horizontal integration was one of the main ways that I succeeded. One of the ways that I used horizontal integration was to buy railroads to ship my oil to where it needed to go for more money and profit. I also bought out my opponents for more money and less competition. This is how I started my monopoly.
Q: Can you tell us about your habit of giving away dimes?
A: Well, haha, later in my life I started carrying around a bag of dimes, and I gave one away to every person I met. I loved seeing children get the brand new coin with the happiness on their faces. I always told them that they should not spend it and put it towards their savings. In my whole life, I gave away about $300,000 worth of dimes. This means that I gave around 300,000 different people dimes in my whole life. So if I gave a dime to twenty different people a day, it would have taken me 50

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