Social Studies MP4 Project on John D. Rockefeller
Q: What was your early childhood like?
A: Well, to start off, I was born in Richford, New York. Later as a kid when I was fourteen years old, I moved with my family to Cleveland, Ohio. I began some small business ventures when I was sixteen. My first real office job was an assistant bookkeeper with Hewitt and Turtle. Then, at age 20, I worked as a commission merchant in hay, meats and other goods with a business partner.
Q: What was the start of your oil career life like?
A: I established the Standard Oil Company of Ohio in June 1870. Soon, my company was one of the most profitable ones in Ohio. After a while, I decided to turn away from my other jobs and give all my time and effort into my
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It was not a process that happened overnight and it took lots of effort. As we got more successful, we started buying out our competition. This is one of the main ways we created a monopoly. We were even so prosperous, that our enemies, Pratt and Rodgers realized there was no point competing against us, and proposed a secret deal with us to be acquired into our company.
Q: Why did you use horizontal integration?
A: Horizontal integration was one of the main ways that I succeeded. One of the ways that I used horizontal integration was to buy railroads to ship my oil to where it needed to go for more money and profit. I also bought out my opponents for more money and less competition. This is how I started my monopoly.
Q: Can you tell us about your habit of giving away dimes?
A: Well, haha, later in my life I started carrying around a bag of dimes, and I gave one away to every person I met. I loved seeing children get the brand new coin with the happiness on their faces. I always told them that they should not spend it and put it towards their savings. In my whole life, I gave away about $300,000 worth of dimes. This means that I gave around 300,000 different people dimes in my whole life. So if I gave a dime to twenty different people a day, it would have taken me 50
Horizontal integration- after destroying competitors and when they’re about to go out of business he invites them to join together and be one company
Started working as bobbin boy at cotton factory - $1.20 p. week/ later secretary and telegraph operator for superintendent of Pittsburgh division of PA railroad/ 1859- railroad division superintendent- made investments in coal, iron, and oil companies
Another big industry that took power during this time was the oil industry. John C. Rockefeller, the head of the oil industry, utilized a technique called horizontal integration in order to eliminate his opponents. This technique put all his opponents into a huge trust, essentially merging all other oil companies under Rockefeller’s company, Standard Oil. Horizontal integration was very effective in bringing the rise of Standard Oil into the
The very effective management of companies caused them to blossom until they controlled the entire industry. Men such as John D. Rockefeller used the process of horizontal integration by creating other products to make his company larger. This created a better standard of product as well as increased the job market. It also led the South away from agricultural dependence and increased their industrialization. (Document B).
While Rockefeller used horizontal integration, Andrew resorted to vertical integration. He would invest in the companies that were needed for his business, such as railroads to ship his product and iron mines he used to make steel. This reduced costs of making his steel. Not only did he use vertical integration, some of his associates had discovered a new, and unfamiliar and more effective way to make steel. Taking iron and put carbon into it, they would do. This act made easy on the pocketbook steel that was sold for high
John D. Rockefeller founded the Standard Oil company, and became one of the wealthiest men in the world, propelling America into a new frontier. In the 19th century, kerosene was highly demanded, and there were small kerosene manufacturing companies all over the United States. Rockefeller’s early life was no near the upbringing of a billionaire. His father began as a peddler working to make ends meet as his mother raised his brothers and sisters. He was given a $100 loan to buy a small boat, but by 1870, he established the Standard Oil company. In only 10 years, Rockefeller owned 90% of the U.S’s oil refineries. During this time, many accused Rockefeller as participating in unethical business practices. He collaborated with major railroads to eliminate his competition and used predatory pricing as well as horizontal integration to monopolize the entire oil industry. In 1886, Rockefeller took out a loan to buy
Andrew Carnegie’s wealth came from Vertical Integration as well as John Pierpont Morgan’s wealth. On the other side John D. Rockefeller used Horizontal Integration to build his oil refining industry. However, while many tried to use Vertical and Horizontal Integration, not all had complete success in doing so. Therefore making all three of these men extremely successful.
They first settled in New York City nine years later after he was born in 1849. He attended the public schools until he was old enough to start working at the age of fourteen. He worked at a mercantile house in which he was employed a short time. A few years later they moved to Crawfordsville, Indiana where he started working in printing office and making jewelry.
Born in Mississippi in 1936, his father died when he was a child, where he then moved to Memphis Tennessee in 1940. The third out of ten children, Marion and his siblings worked multiple jobs at a young age to help family make ends meet; jobs included delivery boy, picking cotton, and bagging groceries. Experiencing culture shock moving from a rural area to an urban area, adapting to the city life was a challenge.
In 1868, when he framed Standard Oil, the organization was only one of thirty oil refining organizations in Cleveland, handling just five percent of the country's aggregate oil. Throughout the following decade, Rockefeller assembled his cultivating so as to impose business model particular treatment from the railways that pulled his item. He arranged mystery contracts in which he utilized his developing piece of the pie for lower transportation rates. These discounts empowered him to ship oil at a lower expense, selling so as to permit him to undermine his rivals at a lower cost. In any case, refunds were only the initial phase in his plan. As his offer
As one of the first successful businesspersons to use vertical and horizontal integration, Rockefeller paved the way for future business models. First using horizontal integration, he began to buy up other oil refineries. This accumulated in 1878 when he gained control of almost 90 percent of all the oil refined in the US (Dismantling 2006). After Rockefeller became the largest oil producer in the world, he looked for new ways to save money. He discovered the best way to do this was by vertical integration. Firstly Rockefeller built permanent refineries to replace the standard temporary
I was born here in Chicago but was raised in a small Illinois town near Iowa. I later returned to my roots as an adult and have raised my own family in the Chicagoland area in (South Suburban) Steger, Illinois. I am a wife, mother and recently became a grandmother.
Vertical integration is a business growth strategy for economics of scale. It is typified by one firm engaged in different parts of production example; growing raw materials, manufacturing, transporting, marketing, and/or retailing to expand business in existing market for the firm. It can function in two directions both forward integration and backward integration.
They were not so much interested in vertical integrations, but in seemingly unrelated diversification. Their strategy for this has been to identify companies with growth rates between five and seven percent, along with other criteria. By limiting the growth size they were able to acquire large enough companies to be worth their time, but small enough companies to allow for great improvements and implementation of their DBS process.
Company C used full-vertical integration to keep the cost down and to control their quality of houses. Following that, they used the method to advertise through the word-of-mouth