Corporate Social Responsibility Essay

The Dannon Company is a story of company that did not know what to do with itself. The company wanted to promote its corporate social responsibility (CSR), but did not know how or where to do so. Question arose on whether or not the company wanted to promote CSR communications. Dannon 's management team was at a precipice, but how should the company get across? Michael Neuwirth, senior director of public relations for Dannon, was considering what part the company 's CSR could act, if any, in the company 's advancement (Marquis et al, 2011). This paper 's intention is to analyze both the benefits and risks of communicating Dannon 's CSR to the public forum on a larger scale, as well as the role of the parent company, Danone. Additionally, this paper will suggest a communication strategy which, I would propose, would fall in line with the company 's vision and history of CSR.

Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.

The environmental aspect of Corporate Social Responsibility refers to operating a business in a way that promotes responsibility and accountability for the environment. There are three main initiatives implemented by Verizon to meet their corporate environmental obligations. These initiatives are: recycling, reducing energy consumption and obtaining “clean” (conflict free) resources.

CSR can improve the company’s reputation and branding and this in turn improves the prospects for the company to be more effective to attract new customers and increase market share.

It is widely believed that Corporate Social Responsibility (CSR) is one of the most important tasks in the twenty century. Some people may consider that companies have always been the profit organizations, and social affairs are in charge by the government, which is a common sense that there are no directly relationships between each other. However, CSR is considered one of the key elements to sustain companies to vary their original operation levels. In this essay, I attempt to outline the different definitions of Corporate Social Responsibility and evaluate the reasons why CSR became a prominent part of the business world by actual

With the interest in Corporate Social Responsibility growing, increasing numbers of organisations are incorporating CSR into their business operations in an effort to be seen acting as good corporate citizens, so what is CSR & what is it's role in today's organizations?

This paper will discuss what major corporations doing with regard to corporate social responsibility. It will then investigate thoroughly five five major corporations which are leaders in community outreach and involvement: General Electric, DuPont, Motorola, ExxonMobil and Microsoft.

The purpose of this essay is to research the notion of CSR and uncover its true framework and outline what social responsibility truly means to corporate organisations, and whether it should be seriously considered to be a legitimate addition to the corporate framework of an organisation.

However, modern theory known as corporate social responsibility (CSR), has complicated the situation in that stating that companies are not only responsible to its shareholders, but also to the stakeholders which its actions may impact (Freeman 1984). While this may seem to contradict the mantra of profit maximisation, Russo and Perrini (2010) suggest that in today’s conscience-minded society, success is based not only on maximising profit but also on a corporation’s stakeholder relationships, which include social and environmental issues.

Corporate Social Responsibility (CSR) is becoming an important aspect when it comes to running a business because it shows the people that how much a company values its customers and its society. CSR is known to be a business approach that contributes to the sustainable development by providing economic, social and environmental benefits for all shareholders. Nowadays, the majority of the companies are starting to adopt the CSR approach in their business models due to its benefits such as helping the environment, lowering cost of operation, promoting safe workforce, etc. More on, the biggest benefit of all is that it makes customers and employees happy, and that brings in more revenue and productivity into the company. According to an article by better business journey, “88% of consumers said they were more likely to buy from a company that supports and engages in activities to improve society.” This study proves that how much important it is for a company to engage with its customers. When it comes to CSR, the first company that comes to my mind is the Walt Disney company due to their engagement with the society all over the world. I think Disney has become one of the biggest company that has embodied the CSR approach in their business model and continuously contributes to society to make the world a better place. In this paper, I will be focusing on Disney’s CSR report and discuss its positive outcomes.

affect the outcome is too small to make voting worthwhile, even if they know that a

“Corporations today are under a microscope. Virtually every aspect of operations is subject to scrutiny by consumers.” According to Ogilvy, If CSR issues are managed well, there will be opportunities for a company to build its reputation and differentiate itself. In today’s society, what you stand for as an organization matters way more than what you produce, sell or what services you provide.

In many cases throughout the business world we are able to observe the common belief that corporate social responsibility (CSR) as a business entity is used among CEO’s as a driving force for business operation and strategy to gain competitive advantage. It has many benefits, including cultivating the wider society through positive externalities, increasing operating efficiency and improving brand image. Yet in contrast, some individuals who belong to the academic world such as Milton Friedman and R. J. Klonoski believe corporate social responsibility to be a “cloak for actions that are justified on other grounds rather than a reason for those actions” (Friedman, 1970). Throughout this essay we shall explore the ways in which adopting a socially responsible approach to business strategy and operation can affect a businesses ability to maintain competitive advantage in a market and how the adoption of this strategy can lead to a businesses downfall or success.

One of the examples of how attitude towards CSR by multinational corporations has changed was raised by Lee, when he reviewed corporate governance codes and practices of Ford . He used two instances in the history of corporate actions of Ford with an interval of 80 years in between them. Keeping in mind the abovementioned Clark’s remarks on corporate accountability back in 1916, this becomes even more educational, as it shows a dramatic change in shareholders’ perception of their business as a service to the broader society.

Capitalism is dominating the lives of today’s world and people do not even realize how they are being swindled. The civilians of the modern society do not acknowledge how they are being used as assets to make bottom lines for the world’s most competitive companies. With so many corporations and businesses running, there is a neverending race of who can get the most consumers and profits. For companies to attract investors and customers, they use CSR, or corporate social responsibility, to gain advantages in the business industry. Corporate social responsibility is when a company decides to do certain activities to help improve society . CSR consists of different types of categories which are philanthropy, ethical labor practices, and the environment. Throught the decades, there has been a constant debate that concerns how beneficial and helpful corporate social responsibility really is. Some people argue that CSR can let a company make profits and help the general public at the same time, but others suggest that companies who use CSR are only prioritizing their self interest and wealth. Therefore, a company cannot be socially responsible while simultaneously making a profit because corporate social responsibility is used as a way to avoid government regulation and to greenwash a company’s reputation.